11 episodes

Join us for our upcoming podcast series on ecommerce growth where we focus on platform preferences, personalisation, delivery, acquisition and much more.

The eCommerce Growth Show Adriatic Segmentify

    • Business

Join us for our upcoming podcast series on ecommerce growth where we focus on platform preferences, personalisation, delivery, acquisition and much more.

    Personalised Customer Journey - Next Level of AI Driven Marketing Automation - Murat Soysal

    Personalised Customer Journey - Next Level of AI Driven Marketing Automation - Murat Soysal

    Welcome to the first episode of the second series of the eCommerce Growth Show Adriatic!
    Murat Soysal is a co-founder of Segmentify, a company specializing in artificial intelligence-driven ecommerce personalization. With more than a decade of experience in the information technology sector as a broadband network administrator, computer network security expert and network traffic management engineer in the Turkish national and university network. Turning visitors (of your website) into customers is one of the biggest challenges facing web stores today. In the webinar, you’ll discover a handful of curiosities about innovative personalization practices currently used by some of the world’s most pervasive brands. In addition, you will discover how adding just one javascript code can help raise your conversion rate.

    • 38 min
    Best Practices for Ecommerce Fulfillment: How to Expand in Western Europe? - Sinem Yazıcı Reese

    Best Practices for Ecommerce Fulfillment: How to Expand in Western Europe? - Sinem Yazıcı Reese

    Welcome to the second episode of the second series of the eCommerce Growth Show Adriatic!
    In this episode David teams up with Sinem Yazıcı Reese who is the Strategy and Partnerships Lead at byrd technologies GmbH. She shares her opinion of the future of ecommerce and ecommerce fulfillment and talk about which trends we saw last year.

    • 44 min
    Value Maximisation Through Automated Creativity - Lazar Dzamic

    Value Maximisation Through Automated Creativity - Lazar Dzamic

    Welcome to the first episode of the first series of the eCommerce Growth Show Adriatic!
    Webinar hosting Ex-Google ZOO NACE Head of brand planning, digital marketing lecturer Lazar Džamić.
    He will be taking us through the journey of creative interventions across the Customer Journey – especially triggered communications, sharing tips for maximising up-sell, x-sell and brand effect.

    • 41 min
    6 Findings from Testing the Worlds Leading Checkout Flows - Rebecca Hugo

    6 Findings from Testing the Worlds Leading Checkout Flows - Rebecca Hugo

    Welcome to the second episode of the first series of the eCommerce Growth Show Adriatic!
    Rebecca Hugo is a UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end user experience since they were first founded in 2009.
    In this webinar she will present 6 key findings from testing the world’s leading checkouts, highlighting the impact of checkout length, the importance of security, and the benefits of mobile optimization.

    • 39 min
    Measuring and managing Phygital Journeys after COVID-19 - Federico Cesconi

    Measuring and managing Phygital Journeys after COVID-19 - Federico Cesconi

    Welcome to the third episode of the first series of the eCommerce Growth Show Adriatic!
    In the webinar you will have a chance to learn about frameworks for measuring the digital transformation process, from three essential points of view: front-end assets presented to the customer, back-end elements of the company’s technological ecosystem, and the customer’s point of view as reflected by the customer experience.

    • 39 min
    Customer Experience: Transformation is the problem not the solution! - Clare Muscutt

    Customer Experience: Transformation is the problem not the solution! - Clare Muscutt

    Welcome to the fourth episode of the first series of the eCommerce Growth Show Adriatic!
    A radical overhaul of customer experience tends to be a trend in our field. But is it really the right approach? In this webinar you will learn how to move at a pace to create greater value for your customers, employees and business, without facing resistance.

    • 32 min

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