61 episodes

Browse all our current episodes, as well as pre-register for upcoming podcasts as we’re joined by eCommerce experts spanning a variety of interesting backgrounds. Plug in at your leisure for the latest thought leadership topics for your eCommerce brand to help you keep abreast of the industry and pick up those all important marginal gains to help you continue to grow!

Find out more at https://www.segmentify.com/ecommerce-growth-show

The eCommerce Growth Show UK Segmentify

    • Business

Browse all our current episodes, as well as pre-register for upcoming podcasts as we’re joined by eCommerce experts spanning a variety of interesting backgrounds. Plug in at your leisure for the latest thought leadership topics for your eCommerce brand to help you keep abreast of the industry and pick up those all important marginal gains to help you continue to grow!

Find out more at https://www.segmentify.com/ecommerce-growth-show

    Customer Journey Mapping - Winning Potential Consumers - Christopher Hofman - IMPACT Extend

    Customer Journey Mapping - Winning Potential Consumers - Christopher Hofman - IMPACT Extend

    Welcome to the first episode in the SEO series of our eCommerce Growth Show UK!
    This episode is the first delivered jointly by Kamal and Segmentify. Speaking with Christopher Hofman, the lead SEO Consultant by IMPACT Extend. 
    Christopher shares a method of understanding your prospects' conversation with Google in a new way and enabling the data by visualizing it.
    Watch for the steps involved with customer journey mapping with Google, grouping the keywords into intentions, and the process to improve them organically.

    • 36 min
    Examining SEO Trends and Competitor Evaluations - Ozan Ketenci - ZEO Agency

    Examining SEO Trends and Competitor Evaluations - Ozan Ketenci - ZEO Agency

    Welcome to the second episode in the SEO series of our eCommerce Growth Show UK! 
    We speak with Ozan Ketenci of ZEO Agency. 

    Ozan shares insights and approaches to understanding the differences between business and SEO competitors. He emphasizes the importance of starting with a SERP analysis. This episode details the investments in SEO from keywords and content, to tools and resources.

    Watch to learn the steps involved with keeping up with SEO trends and conducting competitor evaluations.

    -About Segmentify
    If you’re looking for a personalization solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further.

    Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalized shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition.

    Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalization platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch!

    Follow Us: https://www.segmentify.com/
    LinkedIn: https://www.linkedin.com/company/segmentify
    Twitter: https://twitter.com/segmentify
    Instagram: https://www.instagram.com/segmentify
    Facebook: https://www.facebook.com/Segmentify/

    • 33 min
    How to Be Different and Re-Invent the Marketplace? - Cas Paton - OnBuy.com

    How to Be Different and Re-Invent the Marketplace? - Cas Paton - OnBuy.com

    Welcome to the first episode in the fifth series of our The eCommerce Growth Show UK!
    This episode is the first delivered jointly by Joanne from Checkout.com and Kamal, Segmentify. Speaking with Cas Paton, the founder and CEO of OnBuy.com, the fastest-growing marketplace in the world. 
    Cas, whose career is routed within various online industries, ranging from Ecommerce, marketplaces and web development. While his experience is primarily built within online business, his fast paced and ever-dynamic career has brought forth foundations within retail, distribution, logistics, international sales and marketing. 
    Watch for details of the Onbuy.com journey from launch in 2016 to Deloitte Fast 50 in 2021 with 479% growth. We hear about some challenges of operating a marketplace, caring for both retailers and consumers, financing and forecasting, growth and culture management

    • 59 min
    What's in the Box? The Black Friday Madness - Yetkin Yüce

    What's in the Box? The Black Friday Madness - Yetkin Yüce

    Welcome to the special episode of the eCommerce Growth Show!
    In this episode, we have a special guest who is familiar with vampires and the walking deads. Onur Teler, VP of Marketing from Segmentify, and Yetkin Yüce, Product Manager, have a thrilling conversation on a variety of topics, mainly on Black Friday and eCommerce.
    Teler and Yüce speak about the main challenges of the Black Friday and Cyber Monday periods and how the challenges shifted after the pandemic, Black Friday’s impact on the Walking Dead Universe, the comparison of Black Friday and Cyber Monday with the last Saturday before Christmas, and how to get benefit from personalisation technologies on websites.
    #ecommerce #globalcommerce #technology #blackfriday #cybermonday #personalisation

    • 18 min
    What the Heck is EOS?! - Andrew Stevens

    What the Heck is EOS?! - Andrew Stevens

    In the first vlog of the fourth series of the eCommerce Growth Show, Andrew Stevens, Co-Founder of Commercial Optimisation, talks to Phill about how eCommerce leaders can optimise the realisation of their goals, using the EOS framework to build the right teams from the ground up to succeed! Tune in to hear insights about the fundamental building blocks of business success, implemented using a tried and tested methodology starting with integrity, accountability and self awareness!

    • 31 min
    What Is "Conversation Marketing"? - Stephen Carl

    What Is "Conversation Marketing"? - Stephen Carl

    In the second episode of the fourth series of the eCommerce Growth Show, Stephen Carl, with more than 20 years of experience in our space and Founder of Brooklyn based Digital Marketing agency "Needle Movement", talks to Phill about the growing trend in "Conversation Marketing". Tune in to hear about Stephen's excellent insights about what it is and how to fit it into your marketing strategy!

    • 48 min

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