27 episodes

Wunderman Thompson Technology brings you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.

The Experience Makers Wunderman Thompson Technology

    • Technology
    • 5.0 • 7 Ratings

Wunderman Thompson Technology brings you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.

    The Future Shopper 2022

    The Future Shopper 2022

    Over half of all retail spend worldwide is now online. And consumers have increasingly lofty expectations when it comes to shopping, with over 64% claiming in Wunderman Thompson’s annual global survey that they wished brands and retailers could be more innovative in their use of digital technology to improve the customer experience. With channels such as social and marketplaces and now gaming continually upping the game, what do shoppers really want and how can brands, and retailers better serve them? 
     
    In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Commerce’s Head of Thought Leadership, Hugh Fletcher & Head of Innovation, Naji El-Arifi. They’ll be delving deep into The Future Shopper report to discuss the views of over 31,000 consumers across 18 international markets and suggesting ways in which sellers should be responding to future proof their retail strategies.
     
    The Future Shopper 2022 - Download your guides here: https://wttech.co/TFS2022 
     
    Produced by Breaking Atoms (www.breakingatoms.co.uk)
    Music produced by David John Walker (www.imperialbeats.co.uk)

    • 40 min
    Personalizing the B2B commerce experience

    Personalizing the B2B commerce experience

    B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more.  In fact, 92% of buyers say they are looking for a B2C experience when making business purchases.
    In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Technology’s Kieron McCann & Sitecore’s Aswin Mannepalli about what B2B organisations need to do to win online. Join us as we outline the rationale for adopting a personalized customer-centric approach and consider the benefits of a seamless and unified customer journey for B2B buyers.
     
    Personalizing the B2B Commerce Experience - Download your guides here: https://wttech.co/PersonalizingtheB2Bexperience 
     
    Produced by Breaking Atoms (www.breakingatoms.co.uk)
     
    Music produced by David John Walker (www.imperialbeats.co.uk)

    • 36 min
    Adopt or fail: why business needs AI

    Adopt or fail: why business needs AI

    It can sometimes feel like everyone is talking about AI, and it can feel like a minefield trying to work out what it is, what it does, how it does it and what the tangible benefits or use cases actually are.
     
    In this month’s episode of The Experience Makers, CEO of leading AI technology company, Satalia, Daniel Hulme and Wunderman Thompson Commerce’s Head of Innovation, Naji El-Arifi touch upon the findings from their new report (Adopt or fail: why business needs AI) and delve into the world of AI. Join us as we consider some of the major advantages of AI for business and help to define strategies to understand it, implement it and deliver better experiences to consumers as a consequence. 
     
    Download a copy of the report here: https://wttech.co/AdoptorFail-WTTPodcast
     
    Produced by Breaking Atoms (www.breakingatoms.co.uk)
    Music produced by David John Walker (www.imperialbeats.co.uk) 

    • 37 min
    Seamless retail

    Seamless retail

    Today consumers shop everywhere. At home, at their desks, on the move. And they shop across channels, from marketplaces to social media to brand websites. However, despite the lockdowns over the past two years, customers still love to shop in-store.   This represents a challenge for brands desperately trying to build a single view of their customers to serve them with relevant communication better and personalise their experiences. Whilst building a picture of how customers behave online is getting easier, transferring that knowledge to the shop floor has been virtually impossible.
     
    In this episode of The Experience Makers, we’re joined by Oto’s Executive Director, Guil Bohnen, alongside VP of Marketing Cloud, at Wunderman Thompson’s Pmweb, Grazi Sbardelotto, to discuss some of the challenges and considerations organisations are facing when it comes to shopping both online and in-store.   
     
    Produced by Breaking Atoms (www.breakingatoms.co.uk)
    Music produced by David John Walker (www.imperialbeats.co.uk)

    • 35 min
    The rise of the intelligent experience

    The rise of the intelligent experience

    Orchestrating customer experiences for an omnichannel world is a key challenge for businesses today. Not only is it demanding new technologies but also new ways of working and even entirely new operating models. Central to the evolution of all of these is the application of AI and machine learning. In this episode, The Experience Makers talks to Sitecore’s Senior Digital Strategist, Jacqueline Baxter and Wunderman Thompson Technology, Experience’s Chief Technology Officer, Lukasz Madrzak-Wecke to understand how forward-thinking organisations are using AI to master the increasingly complex content supply chain, speed content velocity, facilitate orchestration and deliver world-class experiences for their audiences wherever and whenever they choose to engage.
    Produced by Breaking Atoms (www.breakingatoms.co.uk)
    Music produced by David John Walker (www.imperialbeats.co.uk)

    • 38 min
    Marketing In The Metaverse

    Marketing In The Metaverse

    The Metaverse is where our digital and physical lives converge. It takes our current digital lives to a new virtual level where people, brands and businesses can exist alongside their real lives - socialising, gaming, creating, trading and owning anything from real estate, to art, to clothing. According to Daniel Miller, professor of anthropology at UCL, “The smartphone is no longer just a device that we use, it’s become the place where we live”. This has huge implications for brands and advertising as new Metaverse markets emerge. Join the Experience Makers as we dive into the Metaverse with Emma Chiu, Global Director of Wunderman Thompson Intelligence and Prism Wunderman Thompson’s Head of Gaming and Esports, Grant Paterson. 

    Download a copy of the report here: https://www.wundermanthompson.com/insight/new-trend-report-into-the-metaverse 
     
    Produced by Breaking Atoms (www.breakingatoms.co.uk)
    Music produced by David John Walker (www.imperialbeats.co.uk)

    • 41 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

FionaC78 ,

Insightful and accessible

This is a great podcast for exploring the issue of customer experience as a marketer. It goes in-depth without being too technical and explore themes that are really relevant to me and my business. It’s good to look at practical examples and how these can be applied to organisations looking to build great customer experiences.

NikiMel ,

Really insightful podcast

This podcast is definintely worth a listen if you're looking to gain more insight into digital transformation from a real insider perspective. Digital transformation is a hot topic right now, but this podcast really provided some key takeaways to apply. I'm excited to hear more content from Cognifide.

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