8 episodes

The Fifty Five and Five Podcast brings together marketing experts and industry leaders to explore the fast-paced world of B2B tech. Join our host, Roxy Ghirbomean, and her guests for anecdotes, expertise, insights and opinions about how to get the best from your marketing strategies across the world of B2B technology.

The Fifty Five and Five Podcast Fifty Five and Five

    • Business
    • 5.0 • 1 Rating

The Fifty Five and Five Podcast brings together marketing experts and industry leaders to explore the fast-paced world of B2B tech. Join our host, Roxy Ghirbomean, and her guests for anecdotes, expertise, insights and opinions about how to get the best from your marketing strategies across the world of B2B technology.

    Episode 8: Should Microsoft buy Box?

    Episode 8: Should Microsoft buy Box?

    Box recently received a $500 million investment from private equity firm KKR. Some industry experts are optimistic about the deal, seeing it as a way for the company to regain control by giving it some cash to make some moves. But Box’s stock price plummeted after the news.

    In this podcast, we ask tech experts Chris Pyle (President, MessageOps) and Sharon Sumner (Microsoft MVP) whether Microsoft should buy Box in the context of its continued investment in Teams, OneDrive and SharePoint. We ask whether Box could bring any additional value to Microsoft’s enterprise cloud offering, and whether an acquisition by Microsoft is realistic or merely speculative.

    • 31 min
    Episode 7: Hybrid working

    Episode 7: Hybrid working

    COVID-19 has accelerated the move to hybrid working for many businesses. As lockdowns were imposed and offices closed, the cloud became essential for accommodating remote employees. However, now that life—and business—is beginning to get back to normal, what does this mean for hybrid working? Is it here to stay? We called Rebecca Zaagman and Adam Devereaux, IT specialists at Worksighted and asked them if hybrid working may be the key to success for growing businesses now and in the future.

    • 47 min
    Episode 6: The future of work

    Episode 6: The future of work

    We speak to Microsoft’s Gavriella Schuster to get her thoughts on the future of work, the challenges we face today and the solutions we have available to us. As well as the role Microsoft partners have in shaping what that future looks like, and the power of marketing during this turbulent time.

    Gavriella is Corporate Vice President of Microsoft’s One Commercial Partner, a thought leader and influencer in B2B technology, TEDx Speaker, and champion of Women in Tech, among many other accolades.

    • 27 min
    Episode 5: Plan, build, love

    Episode 5: Plan, build, love

    In this episode, we discuss the process of designing, planning and executing a B2B marketing strategy that not only incorporates a unique brand vision but actively achieves its goals, over and over again. Joining us from the B2B marketing big leagues is Lisa Curry, Head of Marketing at Chorus. Chorus is an award-winning Managed Service Provider specialising in the design, delivery and management of cloud services. Discover how this leading Microsoft partner runs a very successful marketing operation.

    • 29 min
    Episode 4: Is Microsoft Teams the future of all business collaboration?

    Episode 4: Is Microsoft Teams the future of all business collaboration?

    In this episode, we discuss a recent change in the way businesses interact with Microsoft collaboration software. Once upon a time, Microsoft collaboration technology centred around SharePoint, Outlook and Yammer. Now Teams is becoming a ‘base of operations’ for the way people work, with SharePoint and Outlook left out in the cold. We’re joined by Lesley Crook, a Microsoft MVP and Modern Workplace Consultant for Symity Ltd. Symity specialise in Teams meeting rooms and telephony services, and Lesley has plenty to say on:


    The reasons for this change in collaboration habits
    Teams’ potential as a ‘base of operations’
    The limitations of Teams
    The potential for the future

    • 37 min
    Episode 3: No longer Excelling?

    Episode 3: No longer Excelling?

    The recent discovery that the UK government was running its COVID-19 track-and-trace system via Microsoft Excel spreadsheets has raised a few eyebrows—especially from anyone who understands the strengths and limitations of the spreadsheet app.

    We are joined this week by Mark Bodger and Chris Harman from ICit Business Intelligence. Both are experts in the world of financial and operational planning and make a living from moving businesses away from spreadsheet-based processes to sophisticated and specialised solutions. We chat about everything from our monogamous relationship with spreadsheets to the challenges and reputational damage your business faces being a tech laggard in your industry.

    • 22 min

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