The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited
  • 5.0 (8)
  • Entrepreneurship
  • Updated weekly

The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

  1. 6 days ago

    The Fitness Industry Shift Nobody Sees Coming

    This week, we’re joined by Dan Aguilera, a fitness industry consultant, gym owner, and business strategist with more than two decades of experience helping fitness businesses evolve and grow. In this powerful episode, we explore what the future of fitness really looks like, why customer expectations are changing, and how gym owners can stay ahead of the curve. We discuss the shift from coach to CEO, the importance of building a strong culture, and the systems required to create a business that thrives in the long term. If you want to future-proof your gym, improve the client experience, and build a business that doesn’t rely entirely on you, this episode is packed with practical insights. Key highlights of this episode include: ✅ Why customer expectations are reshaping the fitness industry. ✅ The hidden standards silently limiting your business growth. ✅ How great culture creates consistency across every client experience. ✅ Why the future belongs to systems-driven fitness businesses. ✅ The lessons adversity teaches that success never can. Connect with Dan: Instagram: https://www.instagram.com/danaguilera__/ https://www.instagram.com/fitnessbusinessprofits/ Facebook: https://www.facebook.com/FitnessBusinessProfits/ Learn more about Fitness Business Profits: https://myfitnessbusinessprofits.com/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    1hr 16min

  2. 1 Jun

    How to Scale Your Gym: Data Insights from 1,300+ Successful Locations

    This week, we're joined by Ryan O'Neill, Co-Founder and CEO of LegitFit, a leading gym management platform used by more than 1,300 fitness businesses. Ryan shares what he's learned from analysing millions of customer interactions and working closely with gym owners across the UK and Ireland. We discuss the key differences between average operators and high-performing gym businesses, the role of AI in modern fitness businesses, and the systems required to build a gym that doesn't rely on the owner being present every day. If you're serious about growing your gym, improving retention, and creating more freedom in your business, this episode is packed with practical takeaways. Key highlights of this episode include: ✅ Why top-performing gyms obsess over numbers, not feelings. ✅ The simple checkout change that doubled customer conversions. ✅ How AI is becoming every gym owner's secret advantage. ✅ Why retention beats constantly chasing new members. ✅ The leadership systems that create true business freedom. Connect with Ryan: Instagram: https://www.instagram.com/legitfit_ryan/ https://www.instagram.com/legitfitcom/ Website: https://legitfit.com/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Learn more about Profit Genie at https://profitgenie.group Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    1hr 1min

  3. 27 May

    The Secret Behind a 700-Member Fitness Community

    This week, we’re joined by key leadership team members from Excape Studios, Roisin and Conor, to unpack the systems, culture, and operational standards driving one of Ireland’s fastest-growing fitness communities. With multiple locations and hundreds of members, they break down exactly how they’ve built a business that retains both coaches and clients long-term. From recruitment and onboarding to programming, member experience, and team culture, this episode is packed with practical insights for gym owners and online coaches looking to scale sustainably. Key highlights of this episode include: ✅ Why hiring personality beats qualifications in long-term team retention. ✅ The onboarding systems creating exceptional member experiences at scale. ✅ How planning programming yearly improves consistency and client results. ✅ The hidden reason short-term fitness offers fail most clients. ✅ Building a culture where coaches stay committed for years. Connect with Roisin and Conor: https://www.instagram.com/mcginleyconor/ https://www.instagram.com/excapestudios/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    1hr 9min

  4. 20 May

    From 1 to 6 Locations: How Excape Built a Multi-Site Gym Empire

    This week, we’re joined by Andy and Dave, founders of a six-location fitness business with more than 700 clients and one of the strongest team cultures in the industry. They share the real story behind scaling their business, building a loyal full-time team, and creating systems that allowed them to grow without sacrificing coaching quality or company culture. This episode dives deep into leadership, staff retention, business partnerships, and the mindset shifts required to scale successfully in the fitness industry. Key highlights of this episode include: ✅ Why strong culture creates unstoppable long-term gym business growth ✅ The leadership mistakes silently damaging team morale and retention ✅ How six locations scaled without sacrificing coaching quality standards ✅ The overlooked systems keeping premium fitness businesses financially healthy ✅ Why vulnerable leadership creates stronger teams and loyal clients Connect with Andy and Dave: Instagram: Andy: https://www.instagram.com/andygrehan/ Dave: https://www.instagram.com/daveslattts/ Instagram: https://www.instagram.com/excapestudios/ Facebook: https://www.facebook.com/ExcapeStudios/ Website: https://www.excape.ie/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    1hr 44min

  5. 4 May

    The Truth About Scaling a Fitness Business

    This week, we’re joined by gym owner and FMA client Ethan Pope, who built his business from the ground up, starting at 18, barely paying himself, and now generates consistent £5K to £11K months in new client revenue. He has overcome long hours, poor systems and slow growth, transforming his business through better sales, smarter marketing and stronger leadership. In this episode, we break down what actually moves the needle for gym owners and online coaches looking to scale. Key highlights of this episode include: ✅ Why being “busy” is killing your business growth potential. ✅ The mindset shift that transformed sales performance overnight. ✅ How poor pricing and positioning attract the wrong clients. ✅ Why gym owners must step off the gym floor to grow. ✅ The hidden revenue sitting in your existing client database. Connect with Ethan: Instagram: https://www.instagram.com/pope.cfa/ Website: https://adiraperformance.co.uk/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    54 min

  6. 27 Apr

    How The Top SGPT Gym In The UK Coaches

    This week, we are joined by small group training expert and FMA client Tom Hamilton, who has helped scale one of the UK’s leading gym models while delivering premium coaching at scale. With years of experience refining coaching systems, team development, and client experience, he breaks down what actually keeps members paying and where most gyms get it wrong. We cover why marketing alone will not grow your business, how real personalisation works in group settings, and what truly keeps clients coming back year after year. Key highlights of this episode include ✅ Why a great product matters more than marketing and sales ✅ The difference between real coaching and managing bodies ✅ How personalization drives retention in small group training ✅ Why clients stay even without dramatic physical progress ✅ The power of relationships and environment in gym retention Connect with Tom: Instagram: https://www.instagram.com/liftstronglookstrong/ https://www.instagram.com/foundryfit/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn More About Azura Sport, https://www.azurasport.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    1hr 13min

  7. 15 Apr

    The Real Reason Your Gym Is Not Growing

    This week, we are joined by FMA client Tom Leith, a gym owner and coach with over 20 years of experience, who has built a premium fitness business through a strong focus on education and results. He has worked with complex cases, built a high performing team, and invested heavily in developing his skills, which have allowed him to stand out and charge premium prices. In this episode, we break down what many gym owners are getting wrong, from chasing attention on social media to neglecting team development, and what it really takes to build a successful business. Key highlights of this episode include ✅ Why constant education separates elite coaches from average trainers ✅ The real reason most gyms struggle to charge premium prices ✅ How poor team development limits long term business growth ✅ Why chasing social media attention damages your credibility ✅ The costly mistakes made when expanding your business offerings Connect with Tom: Instagram: https://www.instagram.com/tom_leith_coaching/ Holisium's Instagram: https://www.instagram.com/holisium/ Website: https://www.holisium.com/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn More About Azura Sport, https://www.azurasport.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    49 min

  8. 7 Apr

    The Truth About Paid Ads in 2026

    This week, we break down the truth about paid ads in 2026 and why most gym owners are getting it wrong. If you think rising costs mean ads don’t work anymore, this episode will change your perspective. We dive into how to shift from chasing cheap leads to building a profitable client acquisition system, why standing out is easier than you think, and how your sales process is the real key to growth. Key highlights of this episode include: ✅ Why focusing on cheap leads is hurting your growth ✅ The mindset shift that turns ads into profit engines ✅ How standing out dramatically lowers your cost per lead ✅ The hidden revenue most gyms ignore in their database ✅ Why your sales system determines your marketing success If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn More About Azura Sport, https://www.azurasport.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    22 min
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5
out of 5
8 Ratings

About

The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

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