The FitPro Lead Gen Show with David Kyle & Friends David Kyle

This week's focus is on how to scale your social channels from 0-100K, the importance of integrity, and how to maneuver the ever-changing algorithm!


We have the pleasure of welcoming Matt Goddard, aka  @TheBoxingLocker  who has over 20 years of experience in boxing (amassing an impressive 7-0 professional record) and 10 years of experience in personal training. Matt has established a strong local brand with his own boxing and fitness gym in Hampshire, UK, as well as a successful coaching subscription website and a substantial following across social media, with over 300,000 Instagram followers!

He discusses the importance of building a strong local brand through networking and providing relevant, high-quality services that keep clients coming back. He emphasizes that building an online presence is equally important and can help expand your reach beyond your local community. Matt shares tips and strategies for creating valuable content, building a social media following, and strategies to attract a steady flow of new clients.

Matt also touches on the importance of networking and building relationships with other local businesses and organizations, and how these partnerships can help to expand your reach and build your reputation in the community. He also touches on his long-term goal of training a world champion!

Whether you're just starting out or looking to take your fitness business to the next level, this episode contains valuable insights and practical tips for growing a strong online presence, optimizing your content, and building a successful local brand. Learn from Matt's years of experience and expertise in the health and fitness industry.

➜ PODCAST EXCLUSIVE: 20% off all gear at https://zerofightgear.com/ with code “TheBoxingLocker”
➜ Follow Matt Goddard on Instagram: https://www.instagram.com/theboxinglocker/
➜ Subscribe to The Boxing Locker on YouTube: https://www.youtube.com/c/TheBoxingLocker

This week's episode is a special in-house podcast!The show usually features fitness professionals from around the world, but this week we're joined by LeadDec Manager and Sales Specialist Jess Harris.Throughout this episode, Jess and David provide valuable insights and practical tips on how to implement proven sales strategies in your fitness business.She draws from her years of experience in the industry, and shares real-life examples of what has worked for her and her clients!This is a must-listen for any FitPros struggling to close those sales or overcome their clients' buyer's remorse!➜ Try LeadDec for FREE: https://www.leaddec.com/part-1➜ Connect with Jess on LinkedIn: https://www.linkedin.com/in/jess-harris-03a348181/

This week's focus is on the do's and don't's of marketing and the importance of storytelling!

In this episode, David chats with Corey Hiben, the host of a successful health and fitness podcast in Austin, Texas and owner of the #1 Webflow website agency for the health industry which helps FitPros and health professionals set up bespoke websites, purpose-built for their target audience.

Corey has spent over a year interviewing some of the most brilliant minds in the industry on the Health Hustle Podcast and has learned a lot about how to create content that generates leads for businesses.

During this episode, Corey shares his story about how he ended up in Austin Texas, how his business ventures came about, and what years of trial and error have taught him (not to mention some mindblowing stories about the connections he's made over in that time).

This is a must-listen for FitPros looking to better understand the importance of the 'why'  and how to create content that speaks to their audience rather than at them!

➜ FREE GUIDE: Discover how to convert your social media following to a newsletter in 7 easy steps: https://www.coreyhi.com/7-steps
➜ Follow Corey on Instagram: https://www.instagram.com/coreyhiben/
➜ Connect with Corey on LinkedIn: https://www.linkedin.com/in/hibencorey/

This week focuses on the importance of planning and how your numbers can do so much more than just keep HMRC happy.

Our returning guest Debbie Hancock is a Chartered Management Accountant and Certified Financial Coach with 15 years of experience in helping businesses gain confidence in their finances and make impactful changes to their lives. 

When Debbie started her own accountancy business, she found that her money blocks stopped her from matching her employed salary. This is when Debbie began a journey of understanding a money mindset, recognising that money stories were holding her back and training as a Financial Coach.



Now, Debbie helps gym owners reframe their money stories so they can start getting the life they want.

She has appeared on several podcasts, sharing her knowledge about creating a healthy money mindset for business.

Combining her accountancy skills and desire to help businesses with a money mindset led Debbie to be a Finalist in the 2022 Accounting Excellence awards.

This is a must-listen for any FitPros looking for actionable insights on how to create a healthier money mindset and get their finances unstuck.

➜ Free resources: https://southbourneaccountancy.co.uk/free-resources/
➜ Follow: https://www.instagram.com/southbourneaccountancy/
➜  Follow:  https://www.facebook.com/debbie.hancockSA/

This week focuses on innovation and diversifying your services in the saturated fitness marketing space!  

We're joined by Staci Alden, a multi-talented FitPro who has led a team of over 100 group fitness instructors, PTs, and Pilates instructors since 2014. She's an experienced consultant and planner for digital and in-person offerings, serving clients from large luxury health clubs to small studios, international companies, and the multifamily market.  

Staci has designed world-class studios on a tight budget, launched signature formats, and built turnkey solutions for enhancing systems, leaders, and talent. Staci is also an established presenter, writer, and YouTube influencer, regularly interviewing thought leaders and fitness professionals on her channel.

She is a master instructor of Balanced Body Barre and MOTR and presents at international fitness conferences such as IDEA World, SCW Mania, and DCAC.  This is a must-listen for anyone looking to innovate and freshen up their offer to stand out in the saturated market of free trials and half-price months!   

PODCAST EXCLUSIVE OFFER: Elevate your leadership skills, optimise your programming, and up your Group Fitness Instructors game with a Free 15-Minute Coaching Call with Staci Alden!  

➜ Book now: https://calendly.com/alden-staci/15min

➜ Subscribe to Staci on YouTube: https://www.youtube.com/channel/UC4XqOYONn0QuLThTdfGaS1g

➜ Follow Staci on Instagram: https://www.instagram.com/stacialdengf/

➜ Find Staci on Facebook: https://www.facebook.com/stacialdengf/

➜ Connect with Staci on LinkedIn: https://www.linkedin.com/in/staci-alden-ab2ab535/

This week's focus is on tapping into the 'busy professional' market, sales processes and the importance of testimonials!



We're joined by Equilibrium Studios owner Ryan Thomas, a seasoned personal trainer and nutrition coach with over a decade of industry experience. 



Ryan shares his expertise on training CEO's and VIP's, revealing the secrets to getting even the busiest clients extraordinary results. With four years of experience running a premium personal training studio, Ryan has honed his skills in helping C-Suite clients achieve long-term, sustainable results.



 He also shares how his background as a certified Strong First Kettlebell Instructor has informed his approach to fitness and wellness. 



This episode is a mut-listen for any FitPro looking to expand upon their business acument, this episode is a must-listen!



We haven't forgot you C-Level listeners either. For a limited time only, you can get a 20% Discount on a three-month online coaching package from Ryan himself!



➜ Reach out to Ryan directly: ryan@equilibriumstudios.co.uk

➜ Follow Ryan on Instagram: https://www.instagram.com/ryan.thomas.pt/

➜ Follow Equilibrium Studios: https://www.instagram.com/equilibrium_studios/