The Freudcast is the podcast from freuds, one of the UK's leading communications and public relations firms. freuds was founded by Matthew Freud in 1985, and is now the central part of The Brewery group of companies.
With Ross Bailey of Appear Here
Shopping streets across the World were already changing, even before the events of 2020. The rush to buy online has only accelerated because of the global pandemic, so how can physical stores survive? Ross Bailey who founded Appear Here has many of the answers and spoke to the Freudcast outside one of the businesses he's already helped in East London.
During Black History Month
"There's definitely a different energy in this Black History Month" according to one of our guests in this episode of The Freudcast. In fact, the energy of 2020 has been like no other, and that's not just been because of the pandemic. The killing of George Floyd prompted soul-searching around the world about the lives of black people. Now, the relevance and impact of Black History Month's is also up for discussion, as this episode reveals, led by freuds' Tosin Aiyeyomi.
About B Corps with co-founder Andrew Kassoy
freuds is proud to be a B Corp, alongside many other like-minded businesses that recognise - in simple terms - the importance of balancing profit with purpose. There's a lot more to it than that, of course, so to find out more and here where the whole idea came from to certify companies in this way, freuds' Laura Round caught up with B Lab co-founder, Andrew Kassoy.
With Damian Bradfield of WeTransfer
What do you need to do to create a better internet? One person who's sought to answer that question is Damian Bradfield, and he's in a good position to try. It's the subtitle of his book, and when he's not writing, Damian is the Chief Creative Officer of file-sharing behemoth WeTransfer, which he co-founded. The Freudcast caught up with Damian to discuss how our online behaviour can evolve and effect positive change.
With Melissa Hemsley on mental & physical health
Melissa Hemsley is best known, along with her sister Jasmine, for writing about food. Her latest book Eat Green has also done really well, but it turns out that the recipe behind Melissa’s success has featured a significant measure of mental health issues, including grief and imposter syndrome. Now, Melissa’s journey from being a chef to an author and social media influencer has taken her in another interesting and more campaigning direction, as she explained to Matt Barbet in this episode.
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With Rankin celebrating the NHS
Has there ever been more appreciation of the people who really make the UK’s National Health Service work? Now, to mark its 72nd anniversary, a dozen NHS frontline workers will see themselves up on billboards across the country, in images shot by esteemed photographer Rankin. freuds was privileged to work on the campaign, and for this episode, our head of health tech Lauren Thomson caught up with Rankin, as well as London GP Dr Farzana Hussain who was one of those chosen to feature.