58 min

The Future State of Brand Endorsements & Brand Partnerships The Future State Of Podcast

    • Entrepreneurship

This week’s podcast Nick Walter and Danny Denhard discuss the future state of brand partnerships and brand endorsements aka Why Revolut and Anthony Joshua's recent brand partnership made us 🤔

The AJ ad 

We Cover:


The fascinating area of marketing and advertising business and is an area to continue to explode.

We talk about the power of international superstars with challenger brands

The opportunity

The threat for brands and celebrities

Why celebrities are going to build out their own brands not have to endorse in the future

How smart brands are turning into media brands

Why some brands are desperate

Why we might see a blend

& What the future of brands is product placement, advertising and influencer and celebrity-based endorsements and promotion

And our future state aka hot takes on the brand partnerships and brand endorsement

Nicks The Future State


Authenticity & relevancy - authenticity key and forcing has to be stopped
Brand alignment to brand values
VR - continued raise of avatar influencers (eGaming, Miquela example)
Paid brand placement (& forced ads) - Netflix coca cola

Danny’s The Future State

1. Brand cannot bandaid brand issues anymore with influencers. Brands have to be future seers to understand this

2. Value of content creators to platforms - creators create their own platforms (website, apps, platforms etc)

3. Art vs content - feed driven disposable content vs art that lasts for years

4. Platforms - masterclass unbundling & cameo (embracing quick, paid promotion)

5. Influencers have been around since the 1920s (Pepsi) - smarter ways of using influencers (issues with the likes of Monster energy drinks)


Important Links Discussed 


Link to the chartable list, the sheer volume of Barstool Sports Podcasts is impressive
Barstool sports day trading (link to story on founders day trading journey)
Mike Tyson love of Jack Paul’s movement into boxing. Mike Tyson reference to Jake Paul and impact on Triller & Boxing Youtube Video Link
Paige VanZant contract issue with UFC and having to join Bare Knuckle Fighting (and have “exclusive content” via her site)
"Joe Hart social media error” - Link

This week’s podcast Nick Walter and Danny Denhard discuss the future state of brand partnerships and brand endorsements aka Why Revolut and Anthony Joshua's recent brand partnership made us 🤔

The AJ ad 

We Cover:


The fascinating area of marketing and advertising business and is an area to continue to explode.

We talk about the power of international superstars with challenger brands

The opportunity

The threat for brands and celebrities

Why celebrities are going to build out their own brands not have to endorse in the future

How smart brands are turning into media brands

Why some brands are desperate

Why we might see a blend

& What the future of brands is product placement, advertising and influencer and celebrity-based endorsements and promotion

And our future state aka hot takes on the brand partnerships and brand endorsement

Nicks The Future State


Authenticity & relevancy - authenticity key and forcing has to be stopped
Brand alignment to brand values
VR - continued raise of avatar influencers (eGaming, Miquela example)
Paid brand placement (& forced ads) - Netflix coca cola

Danny’s The Future State

1. Brand cannot bandaid brand issues anymore with influencers. Brands have to be future seers to understand this

2. Value of content creators to platforms - creators create their own platforms (website, apps, platforms etc)

3. Art vs content - feed driven disposable content vs art that lasts for years

4. Platforms - masterclass unbundling & cameo (embracing quick, paid promotion)

5. Influencers have been around since the 1920s (Pepsi) - smarter ways of using influencers (issues with the likes of Monster energy drinks)


Important Links Discussed 


Link to the chartable list, the sheer volume of Barstool Sports Podcasts is impressive
Barstool sports day trading (link to story on founders day trading journey)
Mike Tyson love of Jack Paul’s movement into boxing. Mike Tyson reference to Jake Paul and impact on Triller & Boxing Youtube Video Link
Paige VanZant contract issue with UFC and having to join Bare Knuckle Fighting (and have “exclusive content” via her site)
"Joe Hart social media error” - Link

58 min