100 episodes

Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.

The Hard Corps Marketing Show Casey Cheshire

    • Business

Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.

    Brand Building - Carolyn Lowe - Hard Corps Marketing Show - Episode #269

    Brand Building - Carolyn Lowe - Hard Corps Marketing Show - Episode #269

    Carolyn Lowe is here to drop some knowledge all about how building a brand off of a massive marketing space like Amazon isn’t as easy as just making a page for your product to be sold on. Carolyn is going to give you all the juicy details about what it really takes not to just succeed on Amazon but in any market where building your brand from the ground up is the true challenge of it all. 


     


     


    Busted Myths:


     


    Getting your business on Amazon isn’t always the best idea







    Takeaways


     


    Even if you have a new idea, Amazon might not be the best way to start selling your product.

    If you aren’t making enough money on Amazon, it could be time to take your product off of Amazon and figure out what works best for you.

    Building a brand on Amazon is even more difficult since 70% of search results are non-branded

    Many well known brands have deals with Amazon to have the first spots with search results, making it even harder to push a new brand on Amazon.

    Amazon weighs the most recent reviews of a product more heavily than the ones in the past.

    Finding the best growing market for your new product is the better bet than relying on Amazon

    Amazon could potentially be becoming more of an advertising platform, meaning that growing a new brand on there may become more obsolete over time


     


     


    Quote of the Show:


     


     I learned a really hard lesson early on is, don't keep folks around whether it's people or products or ideas that aren't working“” - Carolyn Lowe


     


     


    Links


     


    Twitter: https://twitter.com/carolynbyron

    LinkedIn: linkedin.com/in/carolynbyronlowe

    Website: https://roiswift.com/







    Ways to Tune In


     


    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd

    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn

    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show

    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show

    YouTube: https://youtu.be/N7SPJ1oq5Co

    • 46 min
    Tactical Transcripts - Jaclyn Schiff - Hard Corps Marketing Show - Episode #268

    Tactical Transcripts - Jaclyn Schiff - Hard Corps Marketing Show - Episode #268

    Take your transcript game to the next level with today’s guest Jaclyn Schiff! Jaclyn is here today to tell you all about the value of what your transcript can bring to your podcast and your marketing strategy. Get ready to hear the true expert knowledge from the transcript tactician herself! 


     


     


    Busted Myths:


     


    A transcript is not an SEO optimized piece of content.







    Takeaways


     


    A transcript is a great building block to work off of, but it’s not the foundation.

    The transcript has all the information that a listener would want to hear, you just have to figure out what’s the most important.

    Having a transcript can help you narrow down what people want to hear the most.

    A transcript bridges the gap between your spoken word and translating it onto paper.

    You can connect to your audience even better by utilizing the transcript to emphasize what works best with your brand specifically.

    Keyword research can pinpoint exactly what people are coming to your podcast to hear

    Reading over a transcript will help your conversations feel more natural by focusing on what exactly you’re saying. 


     


    Quote of the Show:


    “It's about creating content that, not just responds to search intent, isn't just targeting keywords, but overall is, is good and helpful for your reader and better than other resources out there.” - Jaclyn Schiff


     


    Links


    LinkedIn: https://www.linkedin.com/in/jaclynschiff/

    Website: https://www.jaclynschiff.co/


     


    Ways to Tune In


     


    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd

    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn

    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show

    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show

    YouTube: https://youtu.be/WQhZzSvRMx0

    • 1 hr 11 min
    Brilliant Branding - David Brier - Hard Corps Marketing Show - Episode # 267

    Brilliant Branding - David Brier - Hard Corps Marketing Show - Episode # 267

    The slayer of the mundane, David Brier is here to teach you all about everything branding has to offer! If you’re thinking that your business can be carried on your product alone then David has the advice that you need to hear. Get ready for some seriously brilliant branding advice in this episode!


     


    Busted Myths:


     


    Thinking that your knowledge, wisdom, service or product are the only factors that matter when it comes to being successful. 







    Takeaways


     


    Assess your peers in your field, figure out what they’re doing and learn how to stand out from them. 

    With quality branding, someone can outperform others in their field by making themselves appear more valuable. 

    You can’t start your branding plan without accurate and relevant information first.

    Branding is the art of differentiation, you want to differentiate yourself from all the noise out there. 

    Give a solid answer about what makes you different, nothing generic. If you understand your audience well enough then this should come easily. 

    When you’re discovering your audience, narrow down what shared traits they have and utilize them. 

    Don’t waste your time playing a smaller game when you could be having a much larger impact. 


     


    Quote of the Show: 


    “Why are we being taught the answers? See that to me is the failure. Why are we being taught the answers? Why aren't we being taught the questions? - David Brier







    Links


     


    Twitter: https://twitter.com/davidbrier

    LinkedIn: https://twitter.com/davidbrier

    Website: https://www.risingabovethenoise.com

    Book Link:  https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706?gclid=Cj0KCQiAoNWOBhCwARIsAAiHnEg2VaolMYwgUowJ1pPqW-lcSiLYPypWx6nm-x-9PLFhRDZ4nTjQonEaAkBXEALw_wcB


     


    Ways to Tune In


     


    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd

    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn

    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show

    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show

    YouTube:  https://youtu.be/-A-mWOkj00s

    • 1 hr 19 min
    Quality Over Quantity - Skyler Reeves - Hard Corps Marketing Show - Episode # 266

    Quality Over Quantity - Skyler Reeves - Hard Corps Marketing Show - Episode # 266

    This week we have Skyler Reeves here to dish out some truth about why having as much content as possible isn’t the best strategy for your marketing plan. To have the best plan possible you want to make sure everything is in tip top shape and that means taking out anything that doesn’t work! If you’re looking to learn more about producing only quality content then check out this episode! 


     


     


    Busted Myths:


     


    Having as much content as possible isn’t always a good thing.







    Takeaways


     


    When it comes to marketing, quality matters over quantity. 

    Too much content can drag down the overall effectiveness of your marketing.

    Generally, if you have a large website the average person will only see 10% of your overall content. So you want all of it to be as effective as possible.

    Create a hypothesis about what might be working best for your marketing and test it.

    Once you know what is working best for you, continue to build on top of that going forward. 

    Take away whatever isn’t working and replace it so it doesn’t drag down your other content. 

    When you’re developing your new strategies, think of it like a marathon and not a sprint. 


     


     


    Quote of the Show:


    “If you produce content every single day or every single week, you're producing too much, your quality is going to degrade. And then ultimately a lot of that content is not really going to do anything for your business.” -  Skyler Reeves


     


     


    Links


     


    LinkedIn: https://www.linkedin.com/in/skylerreeves/

    Website: ardentgrowth.com/







    Ways to Tune In


     


    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd

    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn

    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show

    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show

    YouTube: https://youtu.be/Pu1UixWsDYk

    • 1 hr 21 min
    DAM Good Marketing - Dina Otero - Hard Corps Marketing Show - Episode #265

    DAM Good Marketing - Dina Otero - Hard Corps Marketing Show - Episode #265

    Dina Otero is here this week to smash, not just one, but three myths! Dina is here to tell you exactly what marketing is and why businesses should care about it. Marketing isn’t just here to help out sales and if you check out this brand new episode then you can find out just how important marketing is to the entire operation. 


     


    Busted Myths:


     


    1. Marketing is not an arts and crafts project.

    2. Marketing does deserve a spot at the table.

    3. Marketing is a company initiative. Doesn’t only serve sales







    Takeaways


     


    If marketing doesn't have a seat at the table, then the company isn’t  able to share what's important to the executives.

    Have a good understanding of your customer’s day to day experience.

    If you don’t put in the time to establish a good relationship with a customer then someone else could swoop in and take them from you.

     If you're putting information out into the world that is relevant to your audience, they're going to come to you.

    A plan can sound really good on paper but without a proper execution it fizzles out. 

    Understanding why a customer is upset and being empathetic towards them will help you find a solution.

    The market is always evolving and it’s your job to stay on top of it.


     


    Quote of the Show:


    “ Understanding the market, and knowing how to adapt your strategy and execution in that way is what makes a good marketer, a great marketer.” - Dina Otero








    Links


     


    LinkedIn: linkedin.com/in/dinaotero







    Ways to Tune In


     


    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd

    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn

    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show

    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show

    YouTube: https://youtu.be/f9Nk4376UCA

    • 1 hr 4 min
    Breaking Down Branding - Stan Bernard - Hard Corps Marketing Show - Episode #264

    Breaking Down Branding - Stan Bernard - Hard Corps Marketing Show - Episode #264

    Most companies believe that branding is the heart and soul of marketing, typically taking the same approach, no matter the situation. Stan Bernard is here to get you out of this “Brandwashed” mindset, and to help you set up your own winning strategy. Learn how to take the first steps to establishing your own playbook full of new strategies designed for your own individual success instead of relying on what works for others. 
     
     
    Busted Myths:
    Branding is not the only way to win business, this is the assumption that virtually every company and every business professional believes. But that doesn’t mean this is the only way to succeed; to Stan Bernard success means transcending these generally accepted ideas.


     


    Takeaways:
    It’s important for companies to know that there are ways of marketing other than branding. 

    Many, if not all, are trapped in this mindset of branding. For the majority of these people they believe that branding is the base of their marketing plans, but there are several different strategies to “winning.” 

    If you develop your own strategy that works the best for you and not someone else then you’re playing a game only you can win. 

    Stan Bernard’s 3 step plan in his system is 1) Create an agenda. 2) Communicate the agenda to your team. 3) Execute your new plan. 

    It’s very important to understand that just because something worked for someone else doesn’t mean it will work for you, just like in sports when different coaches have different playbooks. 

    Owning a market sometimes means that branching into other markets can become much simpler. An example being Uber branching out into food delivery with UberEats.

    “Advogelicals,” a term coined by Stan, is a combination of advocates and evangelicals; these are the truly passionate people who want to express their dedication to a brand simply because they enjoy it so much and can do a lot of the heavy lifting that branding was already doing for free. 


     


     Quote of the Show:
    “And the whole premise behind the transcender system is that if you play a game only you can win. Why play your competitor’s game? Why play the same game everyone else is playing? Play a game only you can win.” - Stan Bernard


     


    Links:
    Facebook: https://www.facebook.com/sbernardmd

    LinkedIn: http://linkedin.com/in/stanbernardmdmba

    Website: https://bernardassociatesllc.com/

    Book Link: https://brandsdontwin.com/


     


    Ways to Tune In:
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd

    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn

    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show

    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show

    YouTube: https://youtu.be/xNNkLFbZ0L4

    • 1 hr 7 min

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