The Hard Corps Marketing Show

Casey Cheshire
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.

  1. CTM Takeover Episode: Mike Montague - Audience Refinement, Tailored Communication & AI Messaging

    3 DAYS AGO

    CTM Takeover Episode: Mike Montague - Audience Refinement, Tailored Communication & AI Messaging

    How can marketers harness AI to create personalized, scalable, and effective marketing strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling, audience understanding, and AI tools come together to elevate marketing efforts. Mike shares actionable strategies for building trust through storytelling, qualifying audience personas, integrating AI for automation and scaling, and tailoring communications using personality insights. He also highlights the importance of continually refining your approach to discover the ‘aha’ moments that resonate deeply with your audience. In this episode, we cover: Building trust through storytelling and connecting with audiencesQualifying and understanding diverse audience personasCrafting scalable and adaptable marketing stories with AIIntegrating and automating AI tools to streamline marketing 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing. Connect with Mike: LinkedIn: https://www.linkedin.com/in/mikedmontague/  Company website: avenue9.comHuman-First AI Marketing: https://podcast.avenue9.com/2435068/follow  Books: amazon.com/author/mikemontague Playful Human Quiz: https://playfulhumans.com/quiz/  Ways to Tune In: Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    46 min
  2. CTM Takeover Episode: Rob Freedman - Empathy Buyer Interviews & Turning Customers Into Evangelists

    30 OCT

    CTM Takeover Episode: Rob Freedman - Empathy Buyer Interviews & Turning Customers Into Evangelists

    How can marketers use empathy and customer storytelling to drive B2B growth? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth.  He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also emphasizes the value of measuring engagement and leveraging data without losing the human connection that drives great marketing. In this episode, we cover: Turning customer stories into powerful marketing narrativesLeading with empathy to build authentic customer connectionsCreating internal alignment to support storytelling at scaleMeasuring engagement to guide strategy and prove impact 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing. Connect with Rob: LinkedIn: https://www.linkedin.com/in/robfreedman Twitter: https://x.com/robfreedman EZO: https://ezo.io/  Ways to Tune In: Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/A5fytYmXe8Y  Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    39 min
  3. CTM Takeover Episode: Alan Gonsenhauser - Customer Experience, Indispensable Tactics & AI's Role

    24 OCT

    CTM Takeover Episode: Alan Gonsenhauser - Customer Experience, Indispensable Tactics & AI's Role

    How can marketing leaders shift from tactical execution to strategic business alignment? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing leadership. Alan emphasizes the critical need for marketing efforts to align tightly with overall business strategy, moving beyond mere tactics to drive measurable business outcomes. He shares actionable insights on creating remarkable customer experiences, prioritizing retention and upsell, and leveraging AI as a tool to enhance but not replace innovative thinking. Alan also explains the importance of speaking the language of the C-suite and focusing on net revenue retention to elevate marketing’s role in the organization. In this episode, we cover: The shift from tactical marketing to strategic business alignmentUsing AI to enhance marketing without losing innovative thinkingThe importance of customer retention and net revenue retentionCommunicating effectively with the C-suite to drive impact 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing. Connect with Alan: LinkedIn: https://www.linkedin.com/in/alangonsenhauser/  YouTube: https://www.youtube.com/@AlanGonsenhauser  Demand Revenue: demandrevenue.com  Ways to Tune In: Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93  Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    45 min
  4. Unlocking Marketing Success Through Connection ft Lina Tonk | Hard Corps Marketing Show | Ep 457

    23 OCT

    Unlocking Marketing Success Through Connection ft Lina Tonk | Hard Corps Marketing Show | Ep 457

    How can customer connection transform your marketing strategy and drive authentic growth? In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate. Lina breaks down the myth that marketing strategies can succeed without customer interaction and explains how repeated engagement uncovers evolving customer needs. She dives into the importance of tailoring events and campaigns based on customer preferences, balancing virtual and in-person connections, and fostering a community that turns customers into authentic brand advocates. In this episode, we cover: Why talking to your customers frequently is critical for effective marketingHow to personalize engagement based on deep customer insightsThe power of in-person vs. virtual events and respecting customer preferencesMeasuring ROI beyond leads, including sentiment and sales alignmentThe human element at the core of SaaS marketing and leadership If you’re ready to build a customer-first marketing approach that drives long-term growth, this episode is packed with actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Lina: LinkedIn: https://www.linkedin.com/in/linamtonk/  Twitter: https://x.com/linatonk?lang=en  Recurly’s Company website: https://recurly.com/?utm_medium=social&utm_source=linkedin&utm_campaign=2022-04-li-page&utm_content=recurly-homepage  Ways to Tune In: Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    53 min
  5. CTM Takeover Episode - Adam Needles: 2X Stakeholders, QLs & Buyer Unit Demand

    17 OCT

    CTM Takeover Episode - Adam Needles: 2X Stakeholders, QLs & Buyer Unit Demand

    How can B2B marketers succeed when every deal involves 11 or more stakeholders? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit, with multiple stakeholders who have diverse roles and needs throughout the journey. He shares how marketers can design conversation tracks that align with real-world buying dynamics and explains why buyer-led orchestration, not sales-led tactics, is the key to driving meaningful engagement and revenue. Adam also discusses the organizational shifts and mindset changes required to fully adopt this buyer-first approach. In this episode, we cover: Why MQLs and ABM fall short in complex B2B buying environmentsHow to map conversation tracks around stakeholder needs and behaviorThe importance of aligning marketing, sales, and automation tools to the buyer journeyWhy focus beats scale when prioritizing content and engagement strategies🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing. Connect with Adam: LinkedIn: https://www.linkedin.com/in/abneedles/Annuitas: https://www.annuitas.com/ Twitter:  x.com/abneedlesBalancing the Demand Equation: https://a.co/d/12hGF4F The Chief Growth Officers Handbook: https://www.annuitas.com/downloads/the-chief-growth-officers-handbook/   Ways to Tune In: Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93   Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    47 min
  6. Redefining Entry-Level Sales ft Gabe Lullo | Hard Corps Marketing Show | Ep 456

    16 OCT

    Redefining Entry-Level Sales ft Gabe Lullo | Hard Corps Marketing Show | Ep 456

    What if cold calling isn’t dead and SDRs are not just seen as “entry-level”? In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection still matters in an age of automation. Gabe breaks down the biggest myths about Sales Development Representatives (SDRs), cold calling, and who really “owns” sales development. He shares why SDRs should be treated as a unique, strategic function, not just a stepping stone to closing roles, and how the best reps focus on active listening, authenticity, and building trust. We also dive into the power of multi-channel outreach, the right way to use AI, and what industries actually do respond to outbound efforts. In this episode, we cover: Why SDRs should have their own career path, and are not just seen as junior AEs.How cold calling (or “first calling”) is still the most effective outreach method.Why authenticity, curiosity, and active listening outperform any sales script.How to warm up leads using LinkedIn, content, and follow-up calls.If you want to sharpen your sales strategy, elevate your SDR team, or just prove that cold calling isn’t dead, this episode is packed with real-world tactics and takeaways you can use today. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/   Connect with Gabe: Gabe’s LinkedIn: https://www.linkedin.com/in/lullo/  Alleyoop website: https://alleyoop.io/  Do Hard Things Podcast: https://www.youtube.com/playlist?list=PL61t3M6geW84XNxsfKI5iARqa6_M9MuSy  Ways to Tune In: Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/KfiVZfYSt5U Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    40 min
  7. CTM Takeover Episode - Paul Jones: Scaling Client Relationships Through Community

    10 OCT

    CTM Takeover Episode - Paul Jones: Scaling Client Relationships Through Community

    What does it take to build authentic communities that truly connect with your market? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successful communities and explains why real market connection goes beyond launching products or campaigns. He emphasizes the importance of deeply understanding your Ideal Client Persona (ICP), using empathy to craft resonant messaging, and creating space for meaningful, value-driven interactions. Paul also challenges the overreliance on technology, encouraging marketers to start simple and stay focused on human connection. In this episode, we cover: The difference between going to market and connecting to itHow to understand your ICP beyond the surface levelWhy low-tech, high-value engagement builds stronger communitiesReal examples of community-led product and messaging success 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing. Connect with Paul: LinkedIn: https://www.linkedin.com/in/pauljones101/   Bridgio: https://bridgio.io/ Ways to Tune In: Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93   Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    42 min
  8. Set Your Idea Experimentations into Motion ft Brandon Redlinger | Hard Corps Marketing Show | Ep 455

    9 OCT

    Set Your Idea Experimentations into Motion ft Brandon Redlinger | Hard Corps Marketing Show | Ep 455

    How can structured brainstorming and rapid testing transform your team’s creativity and innovation? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless iteration. His insights offer a refreshing roadmap for leaders and communicators who want to foster creativity while staying focused on results. Brandon breaks down why suspending judgment during brainstorming is critical, and how the ICE framework, Impact, Confidence, and Ease, can be a game-changer when it comes to prioritizing ideas. He also unpacks how to test concepts quickly, define success up front, and avoid wasting time on strategies that don't deliver. In this episode, we cover: Why suspending judgment in brainstorming unlocks better ideasHow to prioritize using the ICE framework (Impact, Confidence, Ease)The importance of testing ideas quickly with clear success and failure criteriasHow to avoid unproductive iteration and pivot with purposeActionable strategies for team leaders to create a more innovative culture If you’re ready to bring structure to your creativity and boost your team's ability to innovate effectively, this episode is packed with actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/   Connect with Brandon: LinkedIn: https://www.linkedin.com/in/brandonredlinger  Twitter: www.x.com/Brandon_Lee_09  The Forge website: https://theforgemarketing.circle.so/c/start-here?post_login_redirect=https%3A%2F%2Ftheforgemarketing.circle.so%2F  Stack & Scale Newsletter: https://www.stackandscale.ai/  Ways to Tune In: Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    47 min
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About

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.

Information

  • Creator
    Casey Cheshire
  • Years Active
    2018 - 2025
  • Episodes
    471
  • Rating
    Clean
  • Copyright
    © Copyright 2018-2024. All rights reserved.
  • Show Website
    The Hard Corps Marketing Show