100 episodes

Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.

The Hard Corps Marketing Show Casey Cheshire

    • Business

Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.

    The Motive Candle - Hard Corps Marketing Show - Episode #305

    The Motive Candle - Hard Corps Marketing Show - Episode #305

    Get ready to roll up your sleeves and say “wow” because Nancy Harhut, Co-Founder and Chief Creative Officer of HBT Marketing (Human Behavior Triggers), is back with Casey Cheshire on The Hard Corps Marketing Show. Nancy shares her passion for behavioral science and marketing creativity while giving the ins and outs of how to grow your business and customers. 

     

     

    Busted Myths:

    Customers will tell us what they think their reasoning is when buying a product.

     

     

    Takeaways:

    Behavioral scientists have found that up to 95% of decision-making purchases take place in the subconscious mind.
    The Pull of the Magnetic Middle is the concept that people don't like to be way out on the far edge. People like to stay in the middle of the field. When a customer is informed that they are on the edge of your sale, they'll normally buy in to be comfortable in the middle.
    Behavioral scientists have found that people are twice as motivated to avoid the pain of losing an item as they are to achieve the positivity of purchasing more products.
    When you give somebody a reason to do something, they're more likely to do what you ask them to do because they were brought up to do what they have been told to do. So, when you tell a customer why they should buy something, oftentimes they buy in.
    When we hear the word “because” it becomes this automatic compliance trigger and we start to agree without even processing what comes next. It makes us sign and do whatever needs to be done.
    When an online store has “10 items left”, on average people bought more because they thought they only had 10 left. It influenced them to buy quickly before it “runs out” when in reality they have more in the warehouse.
    When people aren't sure of what to do. They look to others, particularly others like themselves and, they follow their leads. So companies will try to relate to their customers on a personal level to gain more of a following to grow their business.

     

     

    Quote of the Show:

    “ if the information is scarce, we value it more. We're actually more persuaded by the information we believe if it is not widely available.” (16:14)

     

     

    Shout Outs:

    Ellen Langer out of Harvard university

     

     

    Book Recommendations:

    Brainfluene - Roger Dooley

     

     

    Links:

    Twitter: https://twitter.com/nharhut
    LinkedIn: https://www.linkedin.com/in/nancyharhut/
    Website: https://www.hbtmktg.com/
    Book: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/ref=asc_df_1398606480/?tag=hyprod-20&linkCode=df0&hvadid=598359424988&hvpos=&hvnetw=g&hvrand=12765907507775178276&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9002280&hvtargid=pla-1638497988903&psc=1

     

     

    Ways to Tune In:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
    YouTube: https://youtu.be/TY2Z1W1HQhY
    Podbean: https://www.hardcorpsmarketing.com/e/the-motive-candle-hard-corps-marketing-show-episode-305/?token=71c93433b49a25552da33480a497bd5d

    • 50 min
    Enterprise Sales Playbook - Hard Corps Marketing - Episode #304

    Enterprise Sales Playbook - Hard Corps Marketing - Episode #304

    Mad Libs isn't just for kids right? Nope! Mad Libs is for everyone, especially for growing your business. Here to teach you about how his enterprise playbook can help improve your company is Nate Nasralla, Founder of Fluint. Nate joins the host Casey Cheshire on The Hard Corps Marketing show sharing his tips and tricks on navigating your business strategies to help build a relationship with your customers.

     

     

    Busted Myths:

    Most people believe that sales reps close deals, but they don't. Buyers do.

     

     

    Takeaways:

    Keep your sites very simple. By having them simple, you will most likely gain more audiences with how easy your site is to operate.
    Cultural core values are a set of shared behaviors or norms that people are operating by that doesn't have to be labeled.
    If you are not intentional about how you are living today and making the right decisions, it will come back around and will make things a lot worse.
    You wanna move from gamesmanship to relationship. That’s the goal. You don’t want to keep thinking of and treating your customers like a game, you want to think and treat them as a partner.
    The category of buyer enablement is normally built around the idea that buyers are closing their deals by selling internally. 
    If you continue to only focus on the skills that are brought to your company while neglecting your customers, you will completely miss the importance of what should be talked about with your clients. 

     

     

    Quote of the Show:

    “What a good product ends up doing is shifting somebody's behavior to a more helpful direction and enabling them to do that job easier than they otherwise would without the software.” (36:04)

     

     

    Book Recommendations:

    Decisive by Chip and Dan Heath
    Falling Upwards by Richard Rohr
    Road The Character by David Brooks

     

     

    Links:

    Twitter: https://twitter.com/NNasrall
    LinkedIn: https://www.linkedin.com/in/natenasralla/
    Website: https://www.fluint.io/
    Book Link: https://www.fluint.io/resource-content/the-enterprise-sales-playbook

     

     

    Ways to Tune In:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
    YouTube: https://youtu.be/V98rUSLlzvo

     

    • 58 min
    Full Funnel - Jeffrey Katz - Hard Corps Marketing Show - Episode # 303

    Full Funnel - Jeffrey Katz - Hard Corps Marketing Show - Episode # 303

    Need to make your business more noticeable to certain target audiences? Want your website to have a higher traffic flow of customers? Listen to this week's episode about how to improve your social media advertisements. Today's guest is Jeffrey Katz, an entrepreneur, and Founder of Quarter Muffin. Jeffrey gives us tips on how to grow your website traffic flow and how to reach out to more target audiences in order to drive your sales up. Join the host Casey Cheshire and listen to Jeffrey giving step-by-step instructions on getting your business noticed more.

     

     Busted Myths:

    Big social media ads alone can drive new customers in but, it doesn’t work that way.

     

    Takeaways:

    To run a good ad campaign, make sure the product you are trying to sell is perfect in every way. If it has flaws, people may not want to buy it.
    Make sure your product's website is optimized for desktop and mobile devices in order to sell to your target audience.
    Look at who your target audience is. See who often buys your product, is subscribed to emails, and who visits your website a lot.
    If your website doesn’t have a consistent amount of traffic, it may not change when you post an ad on social media. You have to make sure your product is perfect before you start posting ads. 
    When posting an ad on social media, make sure you are creating many posts on multiple social media platforms to help reach out to a wider range of people. 
    Make sure you have a good strategy for how you want to advertise your business on social media before you start posting. 
    Make sure the content that you are producing is effective. If you notice that you aren’t getting as much traffic to your website from the social media ads, change it. Make it more entertaining to intrigue your audience.

     

    Quote of the Show:

    “A lot of people don't realize this, but you know, the copy and the exact details don't make the world of a difference. It really comes down to how strong your data is. So the brands that come in with strong data sets have a lot of website traffic already. It works really well for Facebook ads.” (04:20)

     

    Shout Outs:

    Depesh Mandalia - Entrepreneur/Marketer 

     

    Book Recommendations:

    “Bamf Bible” - Josh Fetcher

     

    Links:

    LinkedIn: https://www.linkedin.com/in/jeffreymkatz/
    Website: https://www.quartermuffin.com/

     

    Ways to Tune In:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
    YouTube: https://youtu.be/gXdfXmve570

     

    The Hard Corps Marketing Show is sponsored and produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

    #marketing #leadgeneration #marketingstrategies

    • 34 min
    Co-Creators of the World - Virginie Glaenzer - Hard Corps Marketing Show - Episode # 302

    Co-Creators of the World - Virginie Glaenzer - Hard Corps Marketing Show - Episode # 302

    The worldwide web. There is so much to learn from it. Have you ever heard of Web3? No? Well, you are in luck! In this week's episode, we have an Executive, Consultant, Keynote Speaker, and host of the “Pass The Mic” podcaster, Virginie Glaenzer. Virginie is also the Co-Founder and CMO at AcornOak. The host, Casey Cheshire, talks with Virginie, about Web3 and the benefits it has on social media and the world. Make sure to put your brain caps on for this awesome educational episode!

     

     Busted Myths:

    Web3 is a distraction in the pursuit of selling more coins and continuing the gravy train of evading securities regulation.

    Takeaways:

    Web3 is the next wave of innovation of the worldwide web. 
    Web3 has had a huge exponential growth with new software technology. It is not just a software system, it is making remarkable changes on the web.
    Web3 has made some huge steps with the web, so much so that it is moving from research to implementation.
    Web3 transfers control and decision-making from a compact organization to a distributed network and decentralized network.
    Smart Contract is a script that is generally fixed and well-established. It tells the user exactly what they'll get from the deal that they're performing in Web3.
    Web3 is solely focused on control and decision-making. But, Web3 also likes to challenge ourselves. In an economy based on scarcity, you have to protect yourself from the challenges that Web3 can throw at you.
    A community is a space. It is a space where employers feel comfortable enough to voice their truths and concerns. We see the biggest groups of community on the web and social media. The web is where people feel comfortable enough to share their interests and common values with one another.

     

    Quote of the Show:

    “In today's world, a good leader is someone who listens, who has empathy, compassion, and who supports their team almost like a guide” (18:31)

     

    Book Recommendations:

    Leadership Singularity: How Marketing Can Save The World - Virginie Glaenzer and John Caswell

     

    Links:

    Twitter: https://twitter.com/VirginieG
    LinkedIn: https://www.linkedin.com/in/virginieglaenzer/
    Website: https://www.acornoak.net/
    https://www.acornoak-studio.net/


    Book Link: https://www.amazon.com/Leadership-Singularity-Marketing-Save-World-ebook/dp/B08HVJF744/ref=sr_1_1?crid=3GYASB11W2LMT&keywords=The+Leadership+Singularity&qid=1663256535&sprefix=the+leadership+singularity%2Caps%2C47&sr=8-1

     

    Ways to Tune In:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
    YouTube: https://youtu.be/QnztC25p_js

    • 42 min
    Kick The Tires - Nick Kindler - Hard Corps Marketing Show - Episode # 301

    Kick The Tires - Nick Kindler - Hard Corps Marketing Show - Episode # 301

    Ever run into an issue where you tell a really awesome story but, your delivery falls flat? This episode will make you become a better storyteller to prevent failing your best stories. Today’s guest is Nick Kindler, Founder of Kindler and Company, and he joins the host Casey Cheshire to share his 5 steps to being remembered for your storytelling skills for years to come.

     

    Busted Myths:

    People say to “just wing it” in any situation.

     

    Takeaways:

    One of the worst decisions you can make is to “wing it”. You will have more success if you plan and think about what you are going to do and say.
    Do not miss your mark and opportunity to impress people. Plan out strategies and ways to entice them in. 
    The best way to communicate with your audience is to have an impact. You can do this by simplifying your story with a solid structure.
    When communicating with someone, you want to make sure that you tell them twice and retell what you just were talking about to make them remember the impactfulness of your story.
    The spine of a good story is having an environment, characters, conflict, raised conflict, and outcome. These are essential to a story that will draw in your audience.
    Telling a well-planned story is the secret way to connect and engage with your audience in a way they’ve never been engaged with before. 
    Using emotional language with your story will help create a better understanding of your thoughts and ideas. By using emotional language in your story, you will connect more with your audience on a more personal level.

     

    Quote of the Show:

    “Why not help people understand what you stand for? What you're all about, what the work that you're doing, or the change that you're making in the world. If people leave going, 'well, that was interesting. Don't really fully understand it.' Then you've missed the mark. It's a missed opportunity.” (06:29)

     

    Book Recommendations:

    “Death By Meeting” by Patrick Lencioni

     

    Links:

    Twitter: https://mobile.twitter.com/nick_kindler
    LinkedIn: https://www.linkedin.com/in/nickkindler/?originalSubdomain=ca
    Website: https://www.kindlerandcompany.com/
    Book Link: https://www.amazon.com/Impact-Simplify-Transform-Perform-Presentations-ebook/dp/B096T3NQ8X/ref=sr_1_1?crid=89QPVKG0G2AM&keywords=impact+by+nick+kindle&qid=1661963412&sprefix=Impact+Nick+Kin%2Caps%2C225&sr=8-1

     

    Ways to Tune In:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
    YouTube: https://youtu.be/sfqTL2Z75do

     

    The Hard Corps Marketing Show is sponsored and produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

    #marketing #leadgeneration #marketingstrategies

    • 1 hr 14 min
    Celebrating 300 Episodes - Hard Corps Marketing Show - Episode #300

    Celebrating 300 Episodes - Hard Corps Marketing Show - Episode #300

    The big 300 is here today! What a great year it's been with so many memories and guests. We have learned from all kinds of people on this show, it has really been a wonderful time. Today to celebrate, we picked the top 10 episodes chosen by you the listeners. Thank you to those for coming on this podcast and thank you for tuning in to our weekly posts. Please enjoy this episode of some great throwbacks. 

     

     

    Takeaways:

    If there is an item you want to sell, you must talk about it in full detail so your buyer becomes fully invested in the product. If you don’t, there will be no sale.
    Your brand helps show your customers, values, and what you as a company believe in. That's what makes your business stand out from everyone else.
    Never be afraid to pull up your chair and ask if your client needs any more help. It shows them that you are willing to invest time into their needs which will help build a relationship.
    When going into a meeting or interview, never go straight into the “I know this, I know that” stance. Tell them what you thought was interesting about either the client or the company.
    You always want to acquire and keep the best company and employers. By having the best of the best, your company will succeed past all of your competitors.





    Quote of the Show:

    “It's because of your listens, like literally you right now, listening to this, showed up on the stats as a number. And that just encouraged me to like keep going. I love connecting with the people that I get a chance to interview and, it is almost like a multiplier effect knowing probably several other people on the planet are learning too at the same time. So it's been an honor and a privilege.”  (00:50)





    Links:

    Twitter: https://twitter.com/caseychesh?lang=en
    LinkedIn: https://www.linkedin.com/company/ringmasterlive/
    Website: https://ringmaster.com/

     

     

    Ways to Tune In:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
    Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
    Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show

     

     

    The Hard Corps Marketing Show is sponsored and produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

     

    #marketing #leadgeneration #marketingstrategies

    • 30 min