The Hear It Podcast Rebecca Roberts, Thread & Fable

This episode we speak with Josh Akapo, co-founder of creative agency Archtype, who facilitate impactful moments of culture for the likes of Lovebox Festival, Stormzy and DLT. Josh also delivers creative research and insights at Hype Collective, a student marketing agency and is part of a youth mentoring non-profit, Joined Up Thinking, helping curate projects particularly for young people of colour to stand out and reach their potential. 

About Josh https://joshakapo.com/ 

@archtypeUK  https://archtype.co.uk/ 

Josh shares his views on improving ethnic diversity in PR https://www.prmoment.com/blog/how-you-can-help-to-increase-ethnic-diversity-in-pr 

Josh's work with Hype Collective on attractive LGBTQ+ Talent 

https://hypecollective.co.uk/news/research/were-over-the-rainbows-how-employers-can-actually-support-lgbtq-students/ 

https://hypecollective.co.uk/news/research/pulse-check-recap-attracting-lgbtq-talent/ 

 

Josh's recommendations

Spotify https://newsroom.spotify.com/2021-06-02/celebrate-your-unique-listening-style-with-spotifys-only-you-in-app-experience/ 

Big Zuu on Dave https://dave.uktv.co.uk/shows/big-zuus-big-eats/ 

Who We Be Talks Podcast https://open.spotify.com/show/2YissX4xRk9cU2r10620ol 

The Receipts Podcast https://podcasts.apple.com/gb/podcast/the-receipts-podcast/id1177040764 

Three Shots of Tequila Podcast https://thisis3shots.com/ 

Over the Bridge Podcast https://soundcloud.com/overthebridgeuk 

All About Love by Bell Hooks

The Tyranny of Merit: What's Become of the Common Good by Michael Sandel

A Short History of African Philosophy by Barry Hallen

 

We’re talking all about “influence” in this episode with Jamie McCracken, Head of Agency at Protein in New York. Jamie’s experience of customer attitudes, behaviours and motivations has informed a whole host of insight reports and strategies, working with a whole host of brands from Nike, YEEZY and Red Bull to Google, Apple and Alexander Wang. 

 

@protein  https://www.proteinagency.com/ 

Protein’s ‘Dirty Words’ Research - Influence https://www.proteinagency.com/reports/dirty-words-influence 

Protein’s Youth Report https://www.proteinagency.com/reports/the-youth-report 

 

Jamie’s recommendations

Vfiles https://www.vfiles.org/ the foundation investing in the next generation of creators through grants, mentorship and soft skills training. 

 

Red Bull’s Music Academy https://www.redbullmusicacademy.com/ 

 

Protein Agency Supplement https://the-dots.com/pages/protein-71243 

 

Reply All podcast https://gimletmedia.com/shows/reply-all


Economist Radio @EconomistRadio https://www.economist.com/podcasts 

 

Science of Secondary Magazine https://atelierhoko.com/category/science-of-the-secondary/

 

MacGuffin Magazine https://www.macguffinmagazine.com/ 

 

Trick Mirror, by Jia Tolentino https://www.penguinrandomhouse.com/books/567511/trick-mirror-by-jia-tolentino/ 

This episode we’re joined by Dr Josephine Perry, Chartered Psychologist, Founder of Performance in Mind, journalist and author. Having worked across a breadth of communications roles, from lobbying to being Communications Director at Nuffield Health, her own sporting experience took her into performance psychology, where she has worked with a breadth of athletes and written several books, including her latest book about teenage athletes. 

https://performanceinmind.co.uk/about/ 

@Josephineperry

Her Books: Performing Under Pressure, The Psychology of Exercise, I Can: The Teenage Athlete’s Guide to Mental Fitness

On the episode we mention: 

The Self Determination Theory 

https://selfdeterminationtheory.org/ 

Tsundoku - the Japanese term for buying too many books! https://en.wikipedia.org/wiki/Tsundoku#:~:text=Tsundoku%20(Japanese%3A%20%E7%A9%8D%E3%82%93%E8%AA%AD),%E2%80%931912)%20as%20Japanese%20slang. 

Dr Perry’s recommendations: 

Barbie campaigns https://barbie.mattel.com/en-us/about/you-can-be-anything.html 

We talk about teenagers and why music is so important to them https://www.huffpost.com/entry/why-teens-need-their-musi_b_9113178 

Her Spirit Podcast with BBC Presenter Louise Minchim and Triathlon Coach Annie Emmerson https://herspirit.buzzsprout.com/ 

Lockdown Parenting Hell Podcast with Josh Widdacombe and Rob Beckett https://podcasts.apple.com/gb/podcast/rob-beckett-and-josh-widdicombes-lockdown-parenting-hell/id1510251497  

Doing it for the Kids Podcast with Frankie Tortora and Steve Folland http://www.doingitforthekids.net/diftk-podcast/ 

Caroline Criado Perez, author of Invisible Women’s newsletter https://carolinecriadoperez.com/ 

Alexander Preece, All Things Sport newsletter https://allthingssport.libsyn.com/ 

Sharn Meades-Williams newsletter https://www.sianmeadeswilliams.com/freelance-writing-jobs

This week we’re talking about the latest research into teen girls and sport with Tanya Martin, Insight Manager at Women in Sport, a national charity that works to give every woman and girl the opportunity to experience the transformational rewards of sport.

 

Tanya Martin

@Womeninsport_uk

Women in Sport: The Impact of COVID-19 on Girls Lives and Physical Activity, 2021 https://www.womeninsport.org/research-and-advice/our-publications/the-impact-of-the-covid-19-pandemic-on-teenage-girls-lives-and-physical-activity/                                                       

Women in Sport Reframing Sport for Teenage Girls 2019 https://www.womeninsport.org/research-and-advice/our-publications/reframing-sport-for-teenage-girls-building-strong-foundations-for-their-futures/ 

 

Tanya’s Recommendations

Tik Tok https://www.tiktok.com/en                                                         

Vans Off The Wall https://www.vans.co.uk/off-the-wall.html                       

Women In Sport Podcast https://podcasts.apple.com/gb/podcast/the-women-in-sport-podcast/id1477178369                                             

Girls Talk https://gurlstalk.libsyn.com/                                                       

The Psychology of Exercise by Josephine Perry

This week we’re joined by Nafisa Shafiq, Student Communications Manager at the University of Leeds. Nafisa’s experience across a breadth of sectors had always been driven by the desire for more inclusive communications, not just within her role in higher education, but in the wider sector and indeed her own career and this episode we talk about how student communications have faired over the past year and how she approaches tone of voice, communicating key messages and how to instill allyship as part of student communications. 

 

You can find Nafisa on Twitter here @NafisaShafiq and her blog https://nafisashafiq.com/ 

Nafisa’s blog on allyship on Comms2Point0 https://comms2point0.co.uk/comms2point0/2021/3/15/everyone-has-the-ability-to-be-an-ally 

 

Nafisa’s Recommendations 

Brands that really lived up to their discussion of Black Lives Matter, particularly to youth audiences that Nafisa references:  

Ben & Jerry’s https://www.benjerry.com/about-us/media-center/dismantle-white-supremacy 

Manchester United https://www.manutd.com/en/news/detail/mu-foundation-take-a-stand-with-support-for-kick-it-out-initiative# 

Nike’s Just Don’t Do It anti-racism campaign https://news.nike.com/news/nike-for-once-don-t-do-it-film 

 

This week we’re joined by Emma Leech, Director of Marketing and Communications at Nottingham Trent University. Emma’s career spans a breadth of Higher Education Institutions, with her teams winning a multitude of awards for their work in engaging young people. A founding chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has also held industry positions including CIPR President in 2019. We talk about how campaigns in higher education have to work harder to engage young people, why demonstrating the value of education is vital and what the challenges of the past year mean for marketing and communications over the coming months. 

 

Emma on Twitter @EmmaJ70

https://www.ntu.ac.uk/staff-profiles/senior-management-team/emma-leech 

 

Emma’s Recommendations 

Brené Brown Dare to Lead book, her podcast of the same name is here https://brenebrown.com/dtl-podcast/ 

David Olusoga, Black and British, a Forgotten History book, and his show for BBC can be found here https://www.bbc.co.uk/programmes/b082x0h6 

Calm Edged Rebels Podcast 

https://calmedgedrebels.com/ 

Disrupting the Degree podcast with Stephen Cleary  https://podcasts.apple.com/gb/podcast/disrupting-the-degree/id1529940932  

Insight Timer app https://insighttimer.com/ 

https://www.allthingsic.com/ 

https://wonkhe.com/