8 episodes

It's a struggle to be visible in a world that feels saturated with lots of people doing what you do. Opportunities can feel rushed or missed and running a business already feels pretty hard, so let’s not make it harder than it needs to be, eh? Each Wednesday, join Maddy Shine, the SEO and visibility queen, as she shares stories and tips on how to stand out and be visible. If you want to grow your business online, then pull up a chair, pour yourself a glass of something nice and enjoy.

The High Vis podcast Maddy Shine

    • Marketing
    • 5.0, 4 Ratings

It's a struggle to be visible in a world that feels saturated with lots of people doing what you do. Opportunities can feel rushed or missed and running a business already feels pretty hard, so let’s not make it harder than it needs to be, eh? Each Wednesday, join Maddy Shine, the SEO and visibility queen, as she shares stories and tips on how to stand out and be visible. If you want to grow your business online, then pull up a chair, pour yourself a glass of something nice and enjoy.

    7. How I deal with imposter syndrome + you can too

    7. How I deal with imposter syndrome + you can too

    Visibility is essential to making a success of your business, but I know that it can feel overwhelming on where to begin. After all, no one told us what it’s truly like to run a business, how much you have to put yourself out there and break out of your comfort zone. 
    Visibility brings up all kinds of emotions, and a really common one that I often have chats about in my DMs with my clients and community is imposter syndrome. 
    But what is imposter syndrome? And how do you deal with it? 
    Well, if you feel like you're always waiting for someone  to come and tap you on the shoulder, pull you aside and tell you you’ve been found out - that they know this isn’t your ‘real’ job and you better jog on home, then you’re experiencing imposter syndrome. 
    But it turns out everyone I speak to has, at some point, experienced this and it really makes a difference as to how you show up in your businesses.
    I would be fibbing if I said I didn’t experience it myself, but the good news is we don’t have to feel like this . 
    Imposter syndrome doesn’t have to kick you in the butt,  so today I’m sharing some bite sized pearls of wisdom on how I quit feeling like an imposter, and how you can too! 
    Oh and by the way, my 8 week Blogging for Gold programme  is open for enrolment, so do come and check it out where I walk you through the type of content you need to be creating to get more bookings by ranking on page one of Google. 
    Come and tell me on Instagram @maddy.shine if you found this episode helpful. Subscribe to the podcast on your favourite podcast app and you find more visibility resources along with my Blogging for Gold programme at business-shine.co.uk

    • 16 min
    6. How to sell & build relationships on Instagram, with Sara Dalrymple

    6. How to sell & build relationships on Instagram, with Sara Dalrymple

    Welcome back to the High Vis podcast with me, Maddy Shine, SEO and visibility queen and your biz bestie. 
    This week I am joined by the brilliant, Sara Dalrymple, personal branding photographer, sales expert and visibility superfan. 
    Today Sara and I are tackling a hot topic - how you can start selling on Instagram in a way that feels amazing for you!
    So how do you appear in someone's DMs without feeling like a total weirdo? How do you get over that fear of rejection and where do you even start?
    Well, Sara is here sharing her pearls of wisdom on how to ditch the icky sales pitch, build genuine human connections and generate leads to get the sales you want and need by just being you.  
    If you find something useful in today’s chat, why not try out what you learnt by dropping me a DM  @maddy.shine and let me know what you loved about the episode.  For even more tips on showing up online head over to my website www.business-shine.co.uk
    You can connect with Sara on Instagram @saradalrymple1 and you can find loads of juicy resources for selling in a way that feels good for you on Sara’s website at www.saradalrymple.co.uk
    See you next week! 

    • 22 min
    5. What to say on your website to get found (a.k.a what on Earth are my keywords?)

    5. What to say on your website to get found (a.k.a what on Earth are my keywords?)

    In last week’s episode I spoke about ideal clients, how to find them and why they matter.
    So now you know who you want to attract, I’m excited to talk to you all about what to actually say on your website to get found online a.k.a. What are your keywords and what do you do with them? Because what you say on your website, or more specifically, the words you use on your website are absolutely key in attracting those ideal clients.  
    I share some tips and tools for how to start using keywords, as well as some myth busting truth bombs to share with you because this is a topic that people can really overthink. 
    People often assume using keywords is really complicated, and sure, you can make it complicated, or you can make it nice and simple. 
    So today, let’s keep it nice and simple. 
    Your ideal clients are out there searching for what you do, and let me tell you now search engines are not our enemy, they are our frenemies. 
    Search engines want to help us show up, but firstly they need us to have the words on our website that our ideal clients are Googling. 
    So come and send me a DM @maddy.shine on Instagram and let me know how you’ve been using keywords up till now, and what you’re going to start doing after listening to this episode. 
    Lastly, if you are ready to show up, to get seen and get booked in just a week, come and join my free week long training starting 29th June! 
    https://business-shine.co.uk/challenge-party-june-2020/
    See you next week! 

    • 21 min
    4. Does having an ideal client really make a difference?

    4. Does having an ideal client really make a difference?

    I get asked all the time does having an ideal client REALLY matter? Does it make a difference? And what if you don’t want one?  So I’m very excited to talk to you all about ideal clients and answer these questions. 
    Firstly,  let me remind you, it’s your decision what kind of work you want to do and who you work with. 
    If you're just starting out (or even when bookings have dipped), you might think “I’ll take any work going” but let me tell you now, when you know who you want to work with, their values, their location, their budget  - you will get more bookings. 
    If you throw out the net and hope for the best, you won't attract the work you love or the people who share your values, so you need to niche down and know who it is you want to be talking to. 
    Now, this isn't just some woo woo thing, it’s as simple as when you’re clear on your ideal client,  it becomes clear to them that you're the right person to help!  And the best bit is, there isn’t a finite amount of your ideal clients. 
    So I have some top tips to share with you to help you find your niche, show up as yourself, and ultimately get more of the work you want. 
    Come and tell me on Instagram @maddy.shine which was your favourite tip and what you’d like me to talk about in the future. 
    Remember, visibility is absolutely essential to making a success of your business so if you’re overthinking your social media or you want to be on page one of Google but aren't sure where to start then come and join the waiting list for Blogging for Gold www.business-shine.co.uk/blogging-for-gold-doors-closed/ to be the first to know when enrolment is open again! 
    You can also subscribe to the podcast on your favourite podcast app and find more visibility resources at business-shine.co.uk

    • 18 min
    3. Getting comfortable with being uncomfortable

    3. Getting comfortable with being uncomfortable

    Last week I spoke about how to show up and how to share more of your personality online, but sharing more also means being more open about sharing your thoughts and your opinions. 
    Now, in the past this is something I have definitely shied away from publicly. I focused on sharing my business and I didn’t know how, or feel comfortable, to bring my politics, opinions or world events into that.
    I understand you might feel uncomfortable talking about these subjects too. So I asked Alice Gabb along to speak about her experience in starting her business, aligning her business with her values and how she shows up unafraid to have difficult conversations. 
    Alice is a calligrapher, artist and activist and I wanted to know how she ties this all together and as she says, gets comfortable with having those uncomfortable conversations that are so needed. 
    Alice has a beautiful, successful luxury brand and has always been unafraid to explicitly share her views. 
    It’s a bit of a big one this week, but these conversations are something I am working to get more comfortable with myself and I welcome you to join me. 
    You can see more of Alice’s beautiful work at www.alicegabb.com and follow her over on Instagram @alicegabb
    If you’d like to learn more here is what I’ve been reading and watching this week that you can go and check out:
    Alice talking about anti-racism on IGTV Follow Nova Reid on Instagram (https://www.instagram.com/novareidofficial/) Follow Rachel Cargle on Instagram (https://www.instagram.com/rachel.cargle/) Follow @trudilebron (join her Facebook group “Business Remixed) Read Nova Reid’s Anti-Racism guide (https://view.flodesk.com/pages/5edac0c82eacb0002608f093) Read Me and White Supremacy by Layla F Saad (https://www.meandwhitesupremacybook.com/) Watch Black AF on Netflix   
    Come follow along @maddy.shine, subscribe to the podcast on your app of choice and find more visibility resources at business-shine.co.uk. 
    See you next week!

    • 31 min
    2. How to share your personality on your business account

    2. How to share your personality on your business account

    Hello there, I’m Maddy Shine, and no that is not my birth name but more on that shortly. I’m your SEO and visibility queen, host of the High Vis podcast and your biz bestie for visibility. 
    I feel moved to share this because if I don’t, it wouldn’t feel authentic to talk about visibility and growing a business without talking about how to include being an actual human.
    I have found that we often tend to forget that behind the beautiful experiences we share on this platform, we are actually allowed to show up with other things too. If we are scared of “putting people off” or “that’s not what my audience is here for” then we need to look at why (definitely something I’ve fallen into the trap of in the past)
    I’m talking, of course, about the anti-racism education that is SO needed right now, and has always been needed.
    In the past, I’ll be honest (even though it makes me feel deeply uncomfortable to do so) I have watched and then flipped through stories and posts, praying for better and hoping people resolve it and justice is found but really I just didn’t want to feel uncomfortable.
    Being uncomfortable is the very tip of the iceberg of privilege I’m sitting on and I don’t want to feel like I’m being quiet about it any more. I’ve been on an online meditation retreat every evening this weekend and so I’ve had the opportunity to reflect on everything that I’m reading and recognising my privilege in being able to do so. I do not take this for granted.
    I’m educating myself this week starting with the following: 
    Workshop for white coaches (but to be honest all white business owners)
    //www.trudilebron.com/emergencyworkshop
     
    People to follow and learn from on Instagram:
    www.instagram.com/novareidofficial/
    www.instagram.com/rachel.cargle/
    www.instagram.com/thegreatunlearn/
    www.instagram.com/shiftingtheculture/
     
    Petitions to sign, resources to learn from
    https://blacklivesmatters.carrd.co/
     
    Books to read:
    Why I’m no longer talking to white people about race by Reni Eddo-Lodge 
     
    Me and White Supremacy by Layla Saad 
     
    Brit(ish) by Akua Hirsch 
     
    I believe visibility is absolutely essential to making a success of your business. No matter if you are fully booked or have zero bookings, you need to be constantly reminding the right people you exist and that you are the perfect person to solve their problem. 
    I know that it can feel overwhelming on where to begin when showing up to get the results you desperately want and need. 
    So how do you start showing up and sharing your personality? What’s enough? What’s too far? Argh. These are some pretty common queries that I want to help you figure out. 
    Firstly let me say that people buy from people, we’re not robots, or faceless brands so we need to share not only our expertise, but our personalities and show up authentically as ourselves  - an overused word I know, but it’s true.  
    So where do we start and how do we get over the fear of what others might think ?
    Well, PSA right here! Listen up. 
    You will never be criticised by someone doing more than you, only by those doing less than you and the people who judge us are not our ideal clients. 
    I run my own business because I love what I do, so it’s perfectly acceptable to share that I enjoy what I do. 
    When I acknowledged this, this is where it all began to change. I publicly celebrated wins, I shared my gratitude for simple things and I started to attract my ideal clients. 

    • 27 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Mollineau Weddings & Events ,

Mollineau Weddings & Events | London Based Wedding Planner

Fantastic podcast. Clear, conscience and succinct!
Great themes, topics are relevant and the length is spot on👌🏾

GinaFernandes ,

Loooooove!!

Love this podcast! Topical, bitesize & plenty of advice to make me a better business owner.
Keep ‘em coming!

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