It's a struggle to be visible in a world that feels saturated with lots of people doing what you do. Opportunities can feel rushed or missed and running a business already feels pretty hard, so let’s not make it harder than it needs to be, eh? Each Wednesday, join Maddy Shine, the SEO and visibility queen, as she shares stories and tips on how to stand out and be visible. If you want to grow your business online, then pull up a chair, pour yourself a glass of something nice and enjoy.
15. Making Money + Making Mistakes
So here we are, well and truly into the swing of season 2 of The High Vis podcast. Now, I promised in this season I would, of course, be giving visibility advice, but that I’d also take you behind the scenes of my own business.
Well, not one to disappoint, we are indeed taking a look behind the scenes today. Yes, it’s the big one. Today I am talking about money. Making money, spending money and what I’ve learnt from the mistakes I’ve made.
Now, you should know, that I’m terrified to share what I’m going to share in this episode - but when has fear ever stopped me from doing anything?
So I’m going to take you through each of my launches in 2020, I’ll share with you how much each launch cost, and how much I made because, while I have spent money in untold ways this year, I’m sure you have too, I have also seen some huge wins.
OK, so let’s take it back to Jan 2020. I was struggling to pay my rent after some bad business decisions but I knew I wanted to scale and grow my business, and I really wanted to turn over 6 figures - a goal I’d set myself and nervously laughed about, but I knew I had to spend money to make money, and I know that I learn best when I take risks, and take decisive action.
So how have I gone from struggling to pay rent, to moving into my own place, decorating it and buying my own furniture for the first time?
Well, I planned, I adapted, and I got creative. I separated out my self worth from every post and product I created, I showed up and I served my audience.
I have learnt so much this year by getting specific on what I’m selling, who I’m selling to, I tracked and measured the results, I shifted when I needed to and I believed in my impact and here are my tips for how you can apply the same system to your business.
So there we have it. Come and share, over on Instagram or Facebook, what was your most valuable takeaway? I would love to hear from you. Don’t forget to subscribe and why not leave a review if you found this episode helpful - See you next time!
14. What do we want to be known for + how to make that happen
Last week on the High Vis podcast we spoke about goals, how to set them and how to adapt as the goalposts move. So now you have a clearer idea of where you want to go, it’s time to take a look at what it is you want to be known for.
What DO you want to be known for and how do you get more people to know about you, so you can get more of those juicy juicy sales?
Well, grab your notebook and pen folks because this is a big one.
The simple fact of the matter is if you’re not making the sales you want, it’s because not enough of the right people know that you exist. So here’s where we start with changing that.
You need to increase your audience’s awareness of what you do, what you sell and how you’re different from everybody else out there. Sounds pretty simple when we break it down, right?
Ok, so how do we know what we want to be known for? Well, never fear, I have some key questions you can ask yourself to know what sets you apart and why your business is the perfect solution to your ideal client’s problem.
Being more visible online has never mattered more than in 2020, without being able to meet in person at all these wonderful events, we have to get more specific, more obvious about what we offer, and ultimately what we’re known for.
I would love to hear from you over on Instagram, so please do screenshot and tag me @maddy.shine , take a video of you listening to the podcast when you’re out on your daily walk and come back next week when we will be talking about …. Money and MISTAKES. Oh yes, we’re going there! So make sure you’re subscribed and tune in every Wednesday for a new episode.
You can find Fiona’s brilliant planning guide I mentioned in this episode on the link below: https://www.fionakellyphotography.com/planning-guide/
13. Why we don't set goals (and how to adapt when things change)
Hello and welcome to season 2 of The High Vis Podcast! I am of course back once again, like the renegade master himself.
So what can you expect from season 2? Well, it’s going to be more of what you all loved about the first season - advice to get more visible online, how to get the bookings you want and need, but I want to also give you more of a behind-the-scenes look at my business and deep-diving into some hot topics in this season.
And I really wanted to kick this season off by talking about goal setting. Now, before you switch off thinking, not another flipping business coach talking about goals, I want to talk specifically, about how you can adapt when the goalposts keep changing because let’s face it, 2020 has really shown the uncertainty of life and running a business.
I’m going to share with you my own process of goal setting, how it’s worked for me, as well as what’s stopped me in the past from setting and meeting my goals because let’s be real, succeeding can be as scary as failing.
I am here to show you can still set goals in lockdown, how to adapt and how you can still smash it, even in this crazy year.
Trust me when I say it’s going to be a juicy season, so make sure you’re subscribed and tune in every Wednesday for a new episode. If you loved this episode please do share that you’re listening and tag me on Instagram @Maddy.Shine so I can see!
12. Season one review - The best bits
Welcome back to the High Vis podcast with Maddy Shine, your SEO and visibility queen, for the final episode of season one!
I started this podcast because I believe there is so much to talk about with regards to being more visible, but I know that it can feel overwhelming on where to begin, where to show up and how to get the results you desperately want and need.
The last 12 weeks have been full of motivation, inspiration, insight and dare I say, wisdom, to get to the heart of what’s holding you back from being more visible, how you can start showing up, how to get seen by your dream clients, and ultimately get booked.
And we’ve covered quite a lot haven’t we?!
Now, you know I believe reviewing any project is incredibly key, so I am practicing what I preach here.
Join me as I recap on the lessons we’ve covered, what I’ve learnt about myself, and if I may quote Dolly Parton, how we can “figure out who you are and do it on purpose”, because whether you like it or not, visibility is essential to build your business.
A huge thank you to everyone who has tuned in this season, sent me a DM, shared and recommended the podcast. If there’s a subject you’d like me to cover in season 2 come and tell over on Instagram @maddy.shine and until next time, stay safe and take care.
11. Writing about yourself + actually having fun with it
Welcome back to The High Vis Podcast, with me Maddy Shine, your biz bestie for visibility.
I am delighted to be back with a brilliant guest and a high energy chat full of laughs, and a few cackles in my case, for you today.
Joining me is Ellie Kime who, in her own words, is the loud laugh and ‘words gal’ at The Wedding Enthusiast. Ellie is an expert in helping small businesses write with personality and passion because writing about yourself can be hella tricky. Don’t we know it!
Writing about yourself for your website or social media can be a dreaded task, so we dive into how to overcome the cringe when writing about yourself, how to get comfortable tooting your own horn and actually have some fun writing about you and your business.
Ellie has some great tips to help you show up without feeling like you're showing off.
You can find Ellie on Instagram @theweddingenthusiast and check out her website www.theweddingenthusiast.co.uk for more resources and ways to work together.
If you’re looking for some more help nailing your about page you can get 15% off Ellie’s downloadable guide How to write the perfect About page or How to write the perfect out of office with the code HIGHVIS15.
Come and connect with me on instagram @maddy.shine, let me know which of these tips you loved and are going to try out, screenshot the episode and tag me, and drop me a DM to tell me who would play you in the movie of your life!
10. The not-so-secret formula to being more visible
Do you wish you were more consistent with marketing yourself but, well, you’re not? Are you overthinking every bit of content you make, meaning you want to do more, but you don't?
Are you unsure if what you’re doing right now is even making a difference? Well this is exactly what I’ll be addressing in today’s episode of the High Vis podcast.
I have a not-so-secret formula to share with you to get more visible, so you can stop stressing out, grow your business and find those ideal clients that value you and your work.
I wish someone had told me these simple steps much earlier on, I had to figure it out myself from experience, from coaching and courses and trying a lot of things that didn’t work.
So here’s the deal. The not so secret formula to being more visible - plan, create and measure.
So many people overlook these 3 steps, I know because I used to overlook them thinking they took away from my creativity or the freedom of running my own business but believe me, it’s so much easier when you follow the formula.
Now don’t get me wrong, you have to do the work, there are no shortcuts, but this formula means you can finally stop wasting time and start putting in place the things you need to do to be more visible and get seen by your dream clients and customers.
You can finally understand what you need to do and how to do it to get the results you want and need.
You can use today’s podcast to build on what you learnt from episode 9 - Building a strong foundation to be more visible and come and tell me on Instagram @Maddy.Shine what your favourite tip was. If you enjoy today's episode why not take a screenshot, tag me and share the love!
I’ll see you next time on the High Vis podcast, stay safe and take care x
Customer ReviewsSee All
Mollineau Weddings & Events | London Based Wedding Planner
Fantastic podcast. Clear, conscience and succinct!
Great themes, topics are relevant and the length is spot on👌🏾
Love this podcast! Topical, bitesize & plenty of advice to make me a better business owner.
Keep ‘em coming!