It's a struggle to be visible in a world that feels saturated with lots of people doing what you do. Opportunities can feel rushed or missed and running a business already feels pretty hard, so let’s not make it harder than it needs to be, eh? Each Wednesday, join Maddy Shine, the SEO and visibility queen, as she shares stories and tips on how to stand out and be visible. If you want to grow your business online, then pull up a chair, pour yourself a glass of something nice and enjoy.
18. How to get your images seen on Google + end of year review
So here we are, the final episode before the Christmas break! We will, of course, be back in the new year dishing out even more visibility advice, but today I want to share with you how to get the beautiful images on your website seen by Google, and how they can play a part in boosting you up to that first page of results, because that’s what you’re here to learn about, right!
I’m also going to take you behind the scenes for an end of year review of my business, and I’ll be posing some questions to you that can help you reflect on your year whatever type of business you have.
So how can the images on your website help you climb the pages of Google, and why does that even matter? Well less than 1% of people searching click through to page 2, so if you’re not on that first page, you’re not getting found.
And you might say “but Maddy, I’ll never get to page one!” then let me tell you I’ve seen small businesses just like yours get to page one and win over big brands by following the very advice I’m sharing today.
Remember, it’s all about seeking out those exciting opportunities, after all, that’s what SEO stands for - Seeking Exciting Opportunities and there are plenty of them.
There really are so many ways to get your images seen by your ideal clients, which is fantastically motivating, so I hope this episode inspires you to try out this 8 step plan. Come and tell me on Instagram @maddy.shine if it does!
Make sure you hit subscribe so you don’t miss out on future episodes of the High Vis podcast and I hope however you spend the holidays that you give yourself some time to recoup, reflect, and enjoy!
Ooh and please do take a moment to leave a review on iTunes, it really helps, and send this podcast to a pal who needs to hear this too.
Here are the links to the resources mentioned in this episode:
TinyJpeg: https://tinyjpg.com/ Does Google know I exist (and how to change that) https://business-shine.co.uk/does-google-know-i-exist/ The High Vis Podcast Ep15 Making money + making mistakes I can’t wait to see you again in 2021!
17. The Power of Yoast. The free magical SEO tool you need
As your SEO Queen, I’ve made it my personal mission to share how you can use SEO in a fun and motivating way, which is why I like to say SEO stands for seeking exciting opportunities and guess what? You don’t have to be the next tech genius to be good at it.
So today I want to talk to you about the power of Yoast - the free SEO tool that you need!
Now, I know SEO isn’t the sexiest of topics and scrolling through Instagram is more a lot more fun but here’s the thing - your dream clients are out there Googling your services or your products, but you’re not there. You’re nowhere to be seen, or you’re all the way down on page 22 of Google, if that.
So how do we get Google to know we exist? What is this magical tool, and do you really need it in your life?
Well, I’m going to break down for you how to start figuring out what your clients are Googling (Hint: it’s often not the same words or phrases as you think)
I’ll then share with you where to start with adding the words or phrases to your website using Yoast, as well as running through some common SEO & keyword myths, so you can make the most of Yoast and get found.
So give it a go. Get those Yoast lights changing from red to green, as David Gray would say circa 1999! If you’re inspired to work on your SEO after listening tag me on Instagram @Maddy.Shine so I can cheer you on.
All the links mentioned in the episode are below:
Yoast Plugin for WordPress: https://yoast.com/wordpress/plugins/seo/ Yoast Plugin non-WordPress: https://yoast.com/research/real-time-content-analysis/ Do I really need to blog? 65 reasons you should start blogging: https://business-shine.co.uk/do-i-really-need-to-blog The High Vis Podcast: Ep 16. How to never run out of content again Keywords Everywhere: https://keywordseverywhere.com If you are wanting support, accountability and to dive deeper into blogging, SEO & keywords, come and sign up for the 10-week Blogging for Gold course. You can sign up for the waiting list now!
If you enjoyed this episode make sure you hit subscribe, and tune in every Wednesday for new episodes. Please do share on social media if you’re listening, tag me @Maddy.Shine on Instagram and why not share this episode with your biz bestie.
16. How to never run out of content ideas again
Hello and welcome back to The High Vis Podcast! Today we continue with the high vibes of Season 2 as I take you behind the scenes and dish out even more visibility advice to get you found, and get you booked!
Now, we know that creating useful and memorable content is key to getting visible. It’s a fantastic way to show off your expertise, to remind people you exist, and to show them that you are the person they have been searching for. But it’s hard to always come up with fresh ideas, and to not be hit by an existential crisis after every post, leaving you questioning if you can do this whole running a business thing?
I hear you, I’ve been there,
Well, I have 8 tips for how you can create content that connects you with those dream clients and how to get more value out of the content you already have. After all, we aren’t trying to recreate the wheel here!
I’m going walk you through all the assumptions people make when it comes to content and their audience, I’ll walk you through the solutions, and I’ll show you how to never run out of content ideas ever again.
So notepads and pens at the ready peeps! Hopefully, my clients won’t kill me for giving away all these secrets!
Come and tell me over on Instagram or Facebook, which tip you loved in this episode, which will you be trying out? I would love to hear from you. Don’t forget to subscribe and why not leave a review if you found this episode helpful.
You can have a read of my recent guest blog post all about being child-free on the link below
See you next time!
15. Making Money + Making Mistakes
So here we are, well and truly into the swing of season 2 of The High Vis podcast. Now, I promised in this season I would, of course, be giving visibility advice, but that I’d also take you behind the scenes of my own business.
Well, not one to disappoint, we are indeed taking a look behind the scenes today. Yes, it’s the big one. Today I am talking about money. Making money, spending money and what I’ve learnt from the mistakes I’ve made.
Now, you should know, that I’m terrified to share what I’m going to share in this episode - but when has fear ever stopped me from doing anything?
So I’m going to take you through each of my launches in 2020, I’ll share with you how much each launch cost, and how much I made because, while I have spent money in untold ways this year, I’m sure you have too, I have also seen some huge wins.
OK, so let’s take it back to Jan 2020. I was struggling to pay my rent after some bad business decisions but I knew I wanted to scale and grow my business, and I really wanted to turn over 6 figures - a goal I’d set myself and nervously laughed about, but I knew I had to spend money to make money, and I know that I learn best when I take risks, and take decisive action.
So how have I gone from struggling to pay rent, to moving into my own place, decorating it and buying my own furniture for the first time?
Well, I planned, I adapted, and I got creative. I separated out my self worth from every post and product I created, I showed up and I served my audience.
I have learnt so much this year by getting specific on what I’m selling, who I’m selling to, I tracked and measured the results, I shifted when I needed to and I believed in my impact and here are my tips for how you can apply the same system to your business.
So there we have it. Come and share, over on Instagram or Facebook, what was your most valuable takeaway? I would love to hear from you. Don’t forget to subscribe and why not leave a review if you found this episode helpful - See you next time!
14. What do we want to be known for + how to make that happen
Last week on the High Vis podcast we spoke about goals, how to set them and how to adapt as the goalposts move. So now you have a clearer idea of where you want to go, it’s time to take a look at what it is you want to be known for.
What DO you want to be known for and how do you get more people to know about you, so you can get more of those juicy juicy sales?
Well, grab your notebook and pen folks because this is a big one.
The simple fact of the matter is if you’re not making the sales you want, it’s because not enough of the right people know that you exist. So here’s where we start with changing that.
You need to increase your audience’s awareness of what you do, what you sell and how you’re different from everybody else out there. Sounds pretty simple when we break it down, right?
Ok, so how do we know what we want to be known for? Well, never fear, I have some key questions you can ask yourself to know what sets you apart and why your business is the perfect solution to your ideal client’s problem.
Being more visible online has never mattered more than in 2020, without being able to meet in person at all these wonderful events, we have to get more specific, more obvious about what we offer, and ultimately what we’re known for.
I would love to hear from you over on Instagram, so please do screenshot and tag me @maddy.shine , take a video of you listening to the podcast when you’re out on your daily walk and come back next week when we will be talking about …. Money and MISTAKES. Oh yes, we’re going there! So make sure you’re subscribed and tune in every Wednesday for a new episode.
You can find Fiona’s brilliant planning guide I mentioned in this episode on the link below: https://www.fionakellyphotography.com/planning-guide/
13. Why we don't set goals (and how to adapt when things change)
Hello and welcome to season 2 of The High Vis Podcast! I am of course back once again, like the renegade master himself.
So what can you expect from season 2? Well, it’s going to be more of what you all loved about the first season - advice to get more visible online, how to get the bookings you want and need, but I want to also give you more of a behind-the-scenes look at my business and deep-diving into some hot topics in this season.
And I really wanted to kick this season off by talking about goal setting. Now, before you switch off thinking, not another flipping business coach talking about goals, I want to talk specifically, about how you can adapt when the goalposts keep changing because let’s face it, 2020 has really shown the uncertainty of life and running a business.
I’m going to share with you my own process of goal setting, how it’s worked for me, as well as what’s stopped me in the past from setting and meeting my goals because let’s be real, succeeding can be as scary as failing.
I am here to show you can still set goals in lockdown, how to adapt and how you can still smash it, even in this crazy year.
Trust me when I say it’s going to be a juicy season, so make sure you’re subscribed and tune in every Wednesday for a new episode. If you loved this episode please do share that you’re listening and tag me on Instagram @Maddy.Shine so I can see!
Customer ReviewsSee All
Mollineau Weddings & Events | London Based Wedding Planner
Fantastic podcast. Clear, conscience and succinct!
Great themes, topics are relevant and the length is spot on👌🏾
Love this podcast! Topical, bitesize & plenty of advice to make me a better business owner.
Keep ‘em coming!