15 episodes

Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?

The Hotel Podcast from Ar‪ó‬ Áro Digital Strategy

    • Business
    • 5.0 • 2 Ratings

Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?

    Episode 14 - How to identify and attract your luxury hotel target market

    Episode 14 - How to identify and attract your luxury hotel target market

    One of the key pillars of a revenue strategy is understanding your target markets. A great way to do this is to create different audience types for your ideal guests. Once you have identified your preferred audiences, you will find it easier to influence them in terms of moving them to direct booking, increasing your room rate and cross-selling/upselling.

    Contact us here: https://www.arodigitalstrategy.com/contact-us

    Hotels mentioned in the podcast:

    https://www.rockhotelgibraltar.com/
    https://www.parkhousehotel.ie/
    https://www.grantleyhall.co.uk/
    https://www.chubcay.com/

    • 7 min
    Episode 13 - Synergy between the Aró Internet booking engine and recent online trends

    Episode 13 - Synergy between the Aró Internet booking engine and recent online trends

    The top 3 trends in online retail are #1 omnichannel strategies, #2 personalisation and #3 immediacy. A hotel Internet booking engine (IBE) is essentially a highly specialised version of a general ecommerce platform and these top three trends apply equally to hotel direct bookings as shopping for clothes. In this podcast I outline areas of synergy between our booking engine benefits and these top 3 trends

    Contact us here: https://www.arodigitalstrategy.com/contact-us

    • 7 min
    Episode 12 - building a mature digital strategy to help your hotel prosper

    Episode 12 - building a mature digital strategy to help your hotel prosper

    At Aró Digital we are focused on our customers' needs, data driven and dedicated to planning strategies for book direct success. That is why our clients survived and thrived during lockdown and are now reaping the benefits of the upswing in tourist numbers. In this episode, you can learn how we do it; and understand what we can offer luxury, independent hotels looking for outstanding online performance.

    Contact us here: https://www.arodigitalstrategy.com/contact-us
    Google articles: https://lp.thinkwithgoogle.com/index.php/email/emailWebview?md_id=79709
    https://lp.thinkwithgoogle.com/index.php/email/emailWebview?md_id=79351

    • 7 min
    Episode 11 - Managing your booking channels to maximise direct bookings

    Episode 11 - Managing your booking channels to maximise direct bookings

    Aró Digital's vision is to be the future of luxury by being a global leader & trusted disrupter for independent luxury hotels and resorts. This involves us taking a 360˚ degree view of a hotel's book direct performance. Over the next few podcasts we will look at the practical ways we help our clients and in this episode we look at you can manage the different booking channels to maximise revenue from direct bookings.

    Contact us here: https://www.arodigitalstrategy.com/contact-us

    • 5 min
    Episode 10 - Shifting the needle on book direct for hotels

    Episode 10 - Shifting the needle on book direct for hotels

    Aró Digital's vision is to be the future of luxury by being a global leader & trusted disrupter for independent luxury hotels and resorts. This involves us taking a 360˚ degree view of a hotel's book direct performance. Over the next few podcasts we will look at the practical ways we help our clients and in this episode we start with the hotel website.

    Contact us here: https://www.arodigitalstrategy.com/contact-us

    • 6 min
    Episode 9 - Google's phase out of 3rd party cookies is a marketing opportunity

    Episode 9 - Google's phase out of 3rd party cookies is a marketing opportunity

    While third-party data will now not be accessible, first-party data will become the key solution to all online marketing approaches. It will produce more relevant information with an opportunity for brands to build customer loyalty with a more authentic sense.

    Over time luxury brands will be able to build more quality customer relationships, target people more effectively and recommend options which make a difference to their lives.

    Read our accompanying blog: https://www.arodigitalstrategy.com/blog/2022/01/04/marketing/cookie-policy-changes-affecting-online-marketing-in-2023/73-211/

    Contact us here: https://www.arodigitalstrategy.com/contact-us

    • 6 min

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