121 episodes

IAB UK works with our members to build a sustainable future for digital advertising. Through each episode of our Podcast, find out how brands, agencies, ad tech companies, publishers and platforms are adapting as the UK emerges from the pandemic and rebuilds. Hear their predictions, the things they've learnt and some personal stories from our members. Hosted by the IAB's Chief Marketing Officer, James Chandler.
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The IAB UK Podcast IAB UK

    • Business
    • 5.0 • 55 Ratings

IAB UK works with our members to build a sustainable future for digital advertising. Through each episode of our Podcast, find out how brands, agencies, ad tech companies, publishers and platforms are adapting as the UK emerges from the pandemic and rebuilds. Hear their predictions, the things they've learnt and some personal stories from our members. Hosted by the IAB's Chief Marketing Officer, James Chandler.
See acast.com/privacy for privacy and opt-out information.

    Real people, real tech, real lives: introducing IAB UK's Real Living 2021

    Real people, real tech, real lives: introducing IAB UK's Real Living 2021

    This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past year. When are people doing things, what are they doing and crucially, how are they doing it?
    The research is a cumulation of four week-long specialism events we’ve run throughout 2021 with all of those deep dives laddering up to a set of brilliant insights relating to lockdown behaviour with our digital devices.
    In this episode, the IAB's Head of Research and Measurement, Elizabeth Lane, shares the research headlines and James gets the view of three of the industry’s smartest thinkers to interpret the consumer insights and help us all understand what they actually mean to advertisers and buyers: Dan Daynes, International Strategy & Planning Lead, Mindshare, Monica Majumdar, Head of Strategy, Wavemaker UK, and Simon Andrews, Founder at Addictive and publisher of the must-have Fix newsletter.
    Get the full research, watch our short explainer video, and get the deep specialism dives at iabuk.com/RealLiving

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    • 40 min
    Exploring Ethical Advertising with Mindshare and Taboola

    Exploring Ethical Advertising with Mindshare and Taboola

    In our latest episode, we get stuck into ethical advertising as James is joined by Stacey Delaney, Taboola’s UK & Nordics Country Manager and Deb Harper, Partner at Mindshare Worldwide.
    They discuss the role industry leaders must play in turning talk into meaningful change and why collectives and collaboration are so vital in creating action. As well as agreeing why an ethical media plan is great for business, Deb and Stacey also share some the initiatives they lead within their businesses and the progress they’re making.
    Discover some of the collectives mentioned in the episode here: Media For All; Outvertising; Bloom.


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    • 32 min
    Meet the Founder: Sophie Hind, Voiceworks.ai

    Meet the Founder: Sophie Hind, Voiceworks.ai

    This week's episode continues our 'Meet the Founder' series, in which we speak to founders of IAB UK member companies about the highs and lows of starting a new digital advertising business, how true they’ve remained to their initial vision and what they might do differently if they had their time again.
    In this episode, James talks to Voiceworks founder Sophie Hind. Voiceworks is a voice technology and audio production company doing everything from creating skills for Alexa to entire sonic branding strategies. James and Sophie talk about brands that are really getting audio right, how the conversation around audio has moved on and whether or not she has any regrets.
    Find out more about Voiceworks at https://voiceworks.ai/about-us/


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    • 29 min
    Connected TV Week Special: Amazon Ads and Johnson & Johnson

    Connected TV Week Special: Amazon Ads and Johnson & Johnson

    This week’s episode marks the finale of IAB UK's 2021 Specialism Weeks, focused throughout the year on Ecommerce, Gaming, Audio and - this week - Connected TV. In this special episode to celebrate the connected small screen, James chats to Rick Oakley, Digital Director for Northern Europe at Johnson & Johnson and Laura Belchier, Senior Sales Manager at Amazon Ads.
    In their chat about TV streaming and live sport, they cover the US Open on Prime Video and the phenomenal rise of Britain’s Emma Raducanu, Peter Field's take on advertising in a downturn, Amazon Ads’ IMDb TV announcement as part of their recent Digital Upfront, and Rick and Laura reveal who is the longest standing season ticket holder at Manchester United and Spurs respectively.
    Check out IAB UK's Connected TV consumer insights here and watch other events forming part of Connected TV Week here.


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    • 21 min
    Nestle's Road to Net Zero with Steve Pollack

    Nestle's Road to Net Zero with Steve Pollack

    With COP26 just over a week away, we turn our attention to the climate crisis in this week's episode as James chats to Steve Pollack, Head of Media Communications at Nestle UK and Ireland to talk about his fight to tackle climate change within and beyond his role at Nestle.
    James and Steve talk about Generation Regeneration, encompassing Nestle’s actions and commitments on climate change, which companies he thinks are getting it right and having the biggest impact, plus - with COP26 happening in just over week - where Steve’s levels of optimism are at with what meaningful change could come out of it.
    Find out more about Nestle's actions on climate change here, along with their net zero roadmap here.

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    • 28 min
    The Value of Targeted Advertising in Europe, with Dr Daniel Knapp

    The Value of Targeted Advertising in Europe, with Dr Daniel Knapp

    In this week’s episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe, in which Daniel makes a compelling case against a Europe-wide blanket ban on targeted advertising.
    In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover the role of relevancy, Europe’s ability to compete on a global scale with such a ban in place and why even the term 'targeted advertising' seems to have negative connotations.
    Download the paper and get more information here.


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    • 34 min

Customer Reviews

5.0 out of 5
55 Ratings

55 Ratings

Cable007SCP ,

Digital Biz Dev

Nice and easy listen - very good!

Yoda55G ,

Great listen

Love this round up of the industry news!

Pumpkins head ,

Great balance

Nice one IAB UK - perfect balance:
informative and entertaining.

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