51 min
E02: Behavioural Science applied to Product Innovation The Innovate Podcast
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- Technology
Episode 2 of the Innovate Podcast features Richard Shotton, author of the bestselling ‘The Choice Factory’. Richard discusses the intriguing application of Behavioural Science to Product Innovation, from common biases that influence purchasing decisions, to applications in situations like the cost-of-living crisis.
Episode 2 of the Innovate Podcast features Richard Shotton, author of the bestselling ‘The Choice Factory’. Richard discusses the intriguing application of Behavioural Science to Product Innovation, from common biases that influence purchasing decisions, to applications in situations like the cost-of-living crisis.
51 min