29 episodes

Interviews with leading figures in newspaper and magazine publishing.
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The InPublishing Podcas‪t‬ InPublishing

    • Business
    • 5.0 • 2 Ratings

Interviews with leading figures in newspaper and magazine publishing.
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    Esther Newman

    Esther Newman

    Ciar Byrne talks to Esther Newman, editor of Women's Running, about why editing Women’s Running is a “massive responsibility and a huge privilege”, why ‘production’ is a great starting place for editors, why achieving publishing success is much harder for women, why her title is all about kindness and support and not losing five pounds (“we’re not telling women that they look wrong”), her views on the “poisonous messaging” women are often exposed to and why her aim is to “make sure every woman feels great”, why improving inclusion and diversity is so important (“you don’t need to be a particular type of woman to run”), why the print magazine is the bedrock, but web and social is where the excitement is, how Covid has proved a “tough but good learning curve”, how the Women’s Running podcast series (“my little baby”) came about and much more…
    (This interview was recorded on 15th December.)
    We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

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    • 47 min
    Mark Sennett

    Mark Sennett

    Ciar Byrne talks to Mark Sennett, CEO of Western Business Media, about the rollercoaster ride of completing an MBO a few months before Covid struck, their “phenomenal” first year (not one argument with his new business partners), how they’ve survived Covid (strict cost control, cutting “frivolous activities” and innovating), the importance of getting staff buy-in and achieving a shared sense of ownership, why B2B matters (“what we write about makes a difference”), why the ad-funded controlled circulation model still has legs (as long as you’re ABC audited), and his growth plans for the future (more CPD, jobs boards, digital conferences, and, acquisitions) and more…
    (This interview was recorded on 10th December.)
    We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

    See acast.com/privacy for privacy and opt-out information.

    • 50 min
    Owen Meredith

    Owen Meredith

    Ciar Byrne talks to Owen Meredith, CEO of the PPA, about the changing nature of magazine publishing and why it’s such an exciting sector, the role and future of the PPA, the impact of Covid, the long running but ultimately successful VAT battle, the secrets of successful lobbying, the challenge posed by the big tech platforms, what government can do to help the events sector during the pandemic and much more. 
    (This interview was recorded on 24th November.)
    We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

    See acast.com/privacy for privacy and opt-out information.

    • 26 min
    Luke Nicholls

    Luke Nicholls

    Ciar Byrne talks to Luke Nicholls, edie content director at B2B publisher Faversham House, about the invaluable digital marketing lessons picked up in his carpool, the importance of creating the right team culture based on honest and open two way feedback, why publishers need to bridge the gaps between content, sales, marketing and events, how the ‘mission possible’ initiative re-energised the edie brand, the benefits of a membership model and much more.
    (This interview was recorded on 13th November.)
    We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

    See acast.com/privacy for privacy and opt-out information.

    • 45 min
    Dominic Carter

    Dominic Carter

    Ciar Byrne talks to Dominic Carter, group chief commercial officer at News UK, about the “story telling business” we’re all in and how the future is based on driving innovation and encouraging collaboration.
    Dominic describes how this year has been the toughest ever as advertising virtually disappeared for two months, but that his message to advertisers is, “being absent from the market will hold back your growth when the pandemic is over”.
    By focusing on audience reach, the newspaper sector has a positive growth story to tell. Driving better engagement with, and understanding of, consumers, establishing full funnel attribution metrics and making advertising easier to buy, will all enable newspapers to compete effectively for a greater share of the advertiser wallet. 
    The newspaper sector has changed hugely in the thirty years he’s worked in it, Dominic tells Ciar, but it remains an incredibly exciting place to work.
    (This interview was recorded on 17th November.)
    We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

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    • 37 min
    Paul McNamee

    Paul McNamee

    Ciar Byrne talks to Paul McNamee, editor of The Big Issue, about his early career “going where the work was”, why the triumvirate of editor, deputy editor and art director is so central to a magazine’s success, how he works to make the title “challenging and provocative” but not a “pity purchase”, his 20 ft rule for assessing front covers, some of the great guest editors he’s had (Armando Iannucci, Floella Benjamin and Mark Millar), the buzz he got coordinating Mark Hamill (aka Luke Skywalker) interviewing The Kinks' Ray and Dave Davies, the existential threat Covid posed to their street-sale model and what they did about it, and how “driving around Glasgow in the rain, listening to The Blue Nile is one of life’s rich pleasures” and much more…
    We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

    See acast.com/privacy for privacy and opt-out information.

    • 54 min

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