The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.
Creating the Life You Love with Kathrin Zenkina
Are you ready to let go of the thoughts that are no longer serving you and confidently move towards your full potential in business and life? (yes or yasss?) Grab your favorite beverage and settle in - the wisdom and insights shared on this episode just might change your life.
In this episode, Lori Harder (my resident co-host) and I chat with Kathrin Zenkina, aka The Manifestation Babe, and hear her story of how she went from $25,000 in debt and sleeping on her grandma's couch to building a multi-million dollar business that’s in full alignment with who she is and what she believes today.
[00:01:36] How Lori unknowingly inspired Kathrin to take a whole summer off to take care of herself.
[00:02:20] How Kathrin first became interested in personal development and manifestation
[00:03:20] What Kathrin learned in the first 12 months of living like her success was inevitable.
[00:06:07] How Kathrin discovered the online business space
[00:08:44] What happened when Kathrin went to a Tony Robbins event
[00:09:34] The question Kathrin asked herself that changed everything
[00:13:26] The importance of “living as though your prayers have already been answered.”
[00:14:28] How Kathrin started to build her Manifestation business and what she did to overcome the fear of going live.
[00:27:27] Kathrin’s strategy for dealing with those who doubt and those who leave negative comments
[00:34:27] How to use the 3rd-person perspective” tool to eliminate limiting beliefs.
[00:36:09] How to approach a new idea in business.
[00:40:10] How Lori practices manifestation in her business
[00:54:48] Key lessons Kathrin learned from her launches
If you’d like to connect further with Kathrin, you can follow her on instagram at @manifestationbabe or visit her website manifestationbabe.com. You can also listen to her podcast - Manifestation Babe.
For complete show notes visit: https://jasminestar.com/podcast/episode383
How to Show Up Bigger in Life and Business
I might be going out on a limb here…
But I’m going to say you’ve evolved since first starting your business.
And since evolving, you might have noticed yourself getting pulled back down to who you once were or who people WISH you were. (Because it feels safe and cushy!)
But holding yourself back to those previous versions of yourself is playing small which serves… Well, absolutely no one.
What DOES serve your people well is playing bigger, living to your fullest potential, and embracing the growth that you've worked so hard to achieve.
In this episode, I share four strategies (with frameworks, of course) that will help you up-level and gain influence in your business and life.
Click play to hear all of this and…
[00:01:19] What I learned being the only female in an all male mastermind.
[00:04:13] The role I played in my family and the responsibilities I took on for YEARS.
[00:06:57] The importance of figuring out what gives you the most purpose in YOUR business.
[00:09:52] How to be who you are NOW and not who you were or who people want you to be.
[00:11:05] How to set hard boundaries to protect time and energy.
[00:12:03] How I’ve reframed "no" as a strategic decision that empowers you to say yes to other things.
[00:21:16] My four-part framework for making GOOD decisions.
[00:28:34] The importance of forming and communicating your own opinions.
[00:32:39] The importance of being vulnerable and transparent to build trust with your audience.
For full show notes; visit: https://jasminestar.com/podcast/episode382
How to Build an Irresistible Brand with Brittany Driscoll
If you’ve been thinking I’m ready for my next thing, but I don’t know what it is… well, buckle your seatbelts and hang on tight. Brit Driscoll is about to come in HOT with advice and guidance just for you!
If you haven’t heard of Brittany Driscoll, you’re in for a treat. She’s a friend of Lori Harder’s (my co-host for this episode) and spent years learning business and marketing as a key leader at Drybar. More recently, she co-founded Squeeze and in this episode she shares how she built it into the “Love Brand” it is today, despite having to shut down operations for an entire year during the COVID pandemic.
In this episode, we talk about how important it is for entrepreneurs to surround themselves with others who are willing to have raw conversations about the ups and downs of owning a business, and we then deep dive into the everyday life of entrepreneurship, discussing the journey from idea to execution, and the importance of choosing the right business partners.
Brit also spills the tea on what a “love brand” is (and the key ingredients for creating one), and how Squeeze navigated the challenges of the pandemic and maintained a sense of purpose for their employees and members.
[00:01:00] About Brittany Driscoll and her career.
[00:01:40] Brit and Lori’s first meeting.
[00:04:32] Brit’s background from “hot wheels to hot air”
[00:07:20] How Brit transitioned from marketing employee at Drybar to co-founding Squeeze.
[00:11:13] The structure of the relationship Brit had with her co-founders.
[00:15:28] The framework Brit used to have the conversation to build Squeeze with her co-founders.
[00:18:56] The key ingredients to creating a ‘Love Brand’
[00:22:40] How to apply Brit's EIC model for your business.
[00:26:45] The first major challenge (that she didn’t see coming) that shaped Brit.
[00:30:34] What Brit did to keep herself in a place of leadership when faced with her biggest challenge in business.
[00:34:29] When everyone else said “this is the end” Brit made sure that it wasn’t.
[00:38:44] How to know when to push or take a step back.
[00:40:01] Lori and Brit’s relationships with investors.
[00:45:55] How Brit and I actually met.
[00:51:10] How to connect with Brit and Squeeze.
Friends, I can’t wait to visit Squeeze soon and you better believe I will share my experience with you. I don’t call myself an influencer, but an entrepreneur with influence, and I'm ready to hype up Squeeze!
Do you want to own a Squeeze? You can head to https://www.squeezemassage.com/franchising or visit their website at https://www.squeezemassage.com/. You can also find Brit on Instagram @britdrisc
If you’d like to support the Jasmine Star Show, please leave us a review and tag me and Brit and Lori (@loriharder) on Instagram!
If you’re ready to learn how to create a ‘Love Brand’, click PLAY to listen now!
For complete show notes visit: https://jasminestar.com/podcast/episode381
Facing Truths and Making Hard Decisions with Lori Harder
I’m thrilled to share the latest episode of the Jasmine Star Show with you! Not only did I have the pleasure of sitting down with my dear friend and fellow entrepreneur, Lori Harder, I also had the privilege of introducing her as my co-host in a series of upcoming episodes. Over the coming weeks, we’ll be dropping new episodes with several other powerhouse female entrepreneurs that I can’t wait for you to hear.
Lori and I first met at a mastermind event hosted by Lewis Howes. Lori, with her kindness and brilliance, quickly became a close friend and a source of inspiration for me.
She emphasizes the importance of building a network and being in rooms that stretch you. One of the best pieces of advice she gives when you’re nervous about networking and possibly feeling intimidated by the room you’re in is: “It's about how you can serve others, not what you can get from them.” With this mindset shift, you can completely reframe the interactions you’ll have and walk away with so much more.
Lori candidly shared her struggles of starting a company from the ground-up during the height of the pandemic. Not only does she walk through her journey to raise over $2 million (having NEVER fund raised prior), she shows us how to embrace doing it messy and not letting lack of experience or knowledge stop you from taking action.
Sidenote: you’ll DEFINITELY want to listen in to learn about Lori’s “Freedom Phrases,” which are the BEST way to handle answering questions that you don’t know the answer to!
She shares her lowest of low moments along her journey when things seemed to be failing left and right and she had to make “the best worst decision.”
She felt immense pressure to not disappoint her investors and was fearful of disappointing them, but knew she couldn’t continue on the same path and had to make BIG changes.
If you find yourself in a similar situation to Lori being paralyzed by the fear of disappointing others after they’ve shown belief and support in you, be sure to tune in to this episode for tips and encouragement on moving forward and making hard decisions.
6:14 - Three questions to help you figure out what’s next for you and your business.
10:41 - Tips for networking in a room of people that intimidate you with their knowledge and achievements.
13:33 - Lori’s simple hack when you don’t know the answer to questions you’re asked.
15:00 - How Lori successfully raised $1 million in a year by specifically targeting women investors and hand-picking strategic guests for her podcast, leading to referrals and further investments.
27:57 - Lori’s moment of realization and how she decided to pivot her business.
For complete show notes for this episode, visit: jasminestar.com/podcast/episode380
Should You Start a Podcast? (Steps to Get Started and What I Wish I Knew Sooner!)
“Jasmine, should I start a podcast?”
Ahh, a question I’ve gotten countless times since I started The Jasmine Star Show in 2019.
And this might come as a surprise (since I’m pro-long-form content)… but the answer isn’t always yes. In fact, depending on your business goals, sometimes it can distract you from your most urgent business needs (meaning it isn’t always the best use of your time/energy/effort.).
Now you might be thinking… ‘but how do I know if it’s the right time, and if it is, how do I even get started?’
I got you, friend. In this episode, I’m sharing my framework to help you decide if podcasting is the right move for your business, my step-by-step process on how to get started, and everything I wish I had known before I started my show.
Click play to hear all of this and…
[00:00:13] Why I started my podcast and the importance of audio-only content
[00:01:16] The questions and framework to consider when deciding if podcasting is right for your business.
[00:06:16] The lessons I’ve learned while growing my podcast (the ugly parts of podcasting).
[00:09:19] Four simple steps when starting your podcast from scratch
[00:14:34] The key questions to ask yourself before getting started.
[00:21:55] The possibility of monetizing podcasts and using your show as another revenue stream.
[00:22:45] My top tips on planning, creating, and scheduling podcast episodes
[00:23:39] How to gain a loyal audience that can’t wait for your new episodes to air.
[00:29:10] How to determine your content pillars for your podcast.
[00:29:10] The best ways to make your podcast stand out from others in the same niche.
[00:30:03] Three steps to streamline content creation!
Wanna learn my framework for writing your podcast scripts and outlines? I break down all things script-writing in the episode “How to Become a Better Speaker and Communicator”.
For full show notes; visit: https://jasminestar.com/podcast/episode379
Marketing Campaigns and Influencer Partnerships: What Small Business Owners Need to Know with Denise Lambertson
Can you imagine Beyoncé wanting to be a part of your marketing campaign?
(Yes, THAT Beyoncé!)
This actually happened to a client of Denise Lamberstson (aka the “Godmother of Influencer Marketing” and founder of the LMS Agency and Constellation Capital).
But before Denise started her own influencer agency, she was Madonna’s right-hand woman where she learned what made really GREAT partnerships between celebrities and brands.
Today, she uses the knowledge she gained to help brands find their dream influencers, create a powerful brand community, and make good investment decisions.
In this episode, Denise so graciously shares with us her top three tips for evaluating equity deals (for businesses of all sizes!). She also lets us in on what has (and hasn't) worked in marketing campaigns, along with her insights on the future of influencer marketing.
Click play to hear all of this and…
[00:00:14] The business lessons Denise learned from working closely with Madonna
[00:04:02] How Denise’s client landed a partnership with Beyoncé.
[00:07:28] Why Beyoncé decided to invest in the company instead of doing a traditional marketing campaign.
[00:09:17] The importance of finding celebrities (and influencers) who align with the product and company.
[00:12:20] How Denise built a foundation for influencer partnerships.
[00:19:50] Denise’s top three tips when deciding whether to take an equity deal
[00:22:39] The mindset Denise had when she left her job with Madonna and started her own business.
[00:25:48] What HASN’T worked well in influencer marketing.
[00:28:21] How to determine product market fit in brand partnerships.
[00:32:27] Denise’s predictions and insights on the future of influencer marketing
[00:35:18] How to create a POWERFUL brand community that keeps your business relevant (like Peloton and Instapot!).
For full show notes; visit: https://jasminestar.com/podcast/episode378
Denise Lambertson is an influencer marketing expert, with a focus on startup consumer products, as well as an investor and managing partner of a venture capital firm. As founder of the LMS Agency & Constellation Capital, Denise Lambertson pioneered the pairing of celebrities with venture-backed consumer startups by implementing sweat equity compensation for marketing services and capital investment. Lambertson began her career in the entertainment world as Madonna’s right-hand woman, where she spent six years immersed in the superstar’s multi-hyphenate career. Applauded by Forbes as "changing the influencer marketing platform between celebrities and startups", LMS is the most effective agency for celebrity partnerships, influencer marketing & social media strategy for consumer startups. Constellation Capital is a boutique venture fund that is made up of high-profile investors and has a unique expertise in brand building. Constellation Capital provides a differentiated venture deployment model that effectively de-risks investment decisions.
So so good
I could listen to a Jasmine Star all day long and I can’t believe I haven’t already left a review for the podcast. Today I have been on my group coaching day and it’s been a heavy one. I listened to another podcast on my way to the event, which then wouldn’t allow any other podcast play afterwards and it was so powerful and listening to this one on the way back was just as powerful. Today in general has made me look at my life and my business and what I’m doing and this podcast just rounded it up nicely, but it has to come back to life of my own design. Thank you, Jasmine x.
Inspiring, Insightful and Fun
This is my go to series whenever I need a boost, guidance, inspiration, a kick up the back****. Jasmine hides nothing back. I love every episode and each one is full of her wisdom, life learnings, tips and tricks and much more. You will laugh, cry, wonder and be amazed through the series.
I have been listening to Jasmine for a while now. Her podcasts are amazing! She’s real and raw, motivating and inspiring. I would definitely recommend listening to the jasmine star show if you are in business! Thank you!