24 episodes

Learn about marketing from your host Andrew Veitch who's recruited over 1 million e-commerce customers and hear guests from brilliant stores and marketing experts.

The Joy of Marketing Machine Labs

    • Business
    • 5.0 • 2 Ratings

Learn about marketing from your host Andrew Veitch who's recruited over 1 million e-commerce customers and hear guests from brilliant stores and marketing experts.

    How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers

    How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers

    Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's manage to grow such a successful company from her mum's kitchen!
    She also explained how Joe Wicks and Davina McCall helped boost their Instagram following to 20,000; the importance of a locally sourced, seasonal product line and the future plans for Potage.

    • 19 min
    Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success

    Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success

    Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business.
    Whitney explains how having huge names like Dior, Louis Vuitton and Jimmy Choo as regular customers, helped boost their sales and smooth the transition into the US market.

    • 21 min
    Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling

    Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling

    Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol.
    Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "optimise everything for virality" and how, as a small company, they manage to use their on trade sales to boost their DTC sales.

    • 23 min
    Understand what your customers are thinking with Amy Kelly from UserTesting

    Understand what your customers are thinking with Amy Kelly from UserTesting

    Amy is the Director of EMEA Marketing at UserTesting.com. She joined Andrew on the podcast to discuss how user testing helps businesses to understand why certain things are happening within the business.
    She also explained how testing can be used by almost any department within a business and how it can help startup businesses before they've even launched a product!

    • 24 min
    Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada

    Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada

    Andrew spoke with Clarity’s Product Manager, Ravi Yada to understand exactly how Clarity can benefit your business and help you increase conversion rates.
    Learn how it compares to Google Analytics, how Clarity can help identify website issues, and how to use it to check the rendering of your website across all platforms

    • 21 min
    Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart

    Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart

    Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is.
    They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target very specific groups of people with your smart ads.

    • 22 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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