10 episodes
The KitchenTable Community Podcast John
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- Arts
A podcast for owners and would-be owners of small creative agencies. Whether you offer design, marketing, web build, copywriting, video or events, the faces you challenge are likely to be similar. The podcasts are presented by John Ashton, the founder of The KitchenTable Community, who grew his own small agency from scratch by employing a team of remote working freelancers.Interviewees share their wisdom and practical tips on subjects ranging from company culture to branding.
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Episode 10: Why the future belongs to the networked freelancer – featuring Matthew Mottola
The business landscape is changing. Even before Covid-19, the age-old assumptions about workflows, personnel and physical premises were open to challenge. Our latest guest on the Kitchen Table Community Podcast, Matthew Mottola, has been reading the tea...
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Episode 9: Setting up your agency: getting the legal basics right – featuring John Haggis
Let's face it, we creative types tend to be a bit squeamish about professional services and about lawyers in particular. But if we're to run a successful agency then we have to engage with them and we have to meet certain legal obligations.If the...
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Episode 8: 10 Steps that will make or break your prospecting campaign – featuring Ryan Welmans
There are many agency owners (myself included) who have a difficult relationship with lead prospecting. No matter how much we believe in our services, we find engaging cold leads inherently uncomfortable. Indeed, the business of lead prospecting is...
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Episode 7: Strategically downsizing your agency – featuring Helen Trevorrow
The agency world is changing rapidly in the COVID era. But for Helen Trevorrow, founder of Green Row Communications, it’s business as usual.Why? Because this 20+ year PR veteran relocated her successful London agency to her kitchen table years ago. A...
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Episode 6: Learning from an old hand – featuring Karl Heasman
If you’re just starting out on your agency journey, few things will be more useful to you than tapping in to the wisdom of those who’ve been there and done it.Karl Heasman is just such a chap. After an early career in advertising he took the plunge and...
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Episode 5: The agency owner's inner journey – featuring Tom Nixon
What's my motivation? It's a question that all agency owners need to address. But when we do, the answers tend to go only skin deep. Typically they might be: 'Because I want to do great work' or 'Because I want to make money'.It's only when we delve a...