17 min
The Martial Arts Business Essentials Martial Arts Business Podcast
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- Entrepreneurship
‘These elements are the business essentials that you can build your martial arts school on’
Gordon shares great advice on essential business steps that should be part of any Martial Arts school’s process and routine daily, weekly and monthly to build business growth.
If you are starting out or wanting to grow your business these 5 business essentials are the elements that together are all you need to grow successfully.
This is a great episode packed with valuable content for any Martial Arts School Owner, listen in and find what the essentials are and why they will work.
KEY TAKEAWAYS
Promotion
There has never been an easier time to promote your business with the emergence of social media.
Promotion results in awareness that means people start to ask questions about you and your business and brings the opportunity to serve.
People will access your social media to help them make a decision about whether to get in contact with you.
Serving
Serving at the highest level is finding out what they want, what is the reason they have got in touch?
What people want is more important than what you want to give them.
Serving is about helping people get what they want not what you want to give them.
Selling
Selling is the teaching, the service and the communication. It’s what you do, the environment, the way you are and the rapport you are building.
Being good in these areas with systems, processes and great communication is effective selling. It’s all about how the experience and interactions make your prospective student feel.
Closing
The closing is the point at which you bring people into your school, where they commit to a course of action. They’ve experienced your classes; you know what they want and they’ve had a great experience so it’s important you close the sale. It’s a learnt behaviour and you need to get good at it.
Connection
You need to continually connect with your members, students and extended community such as the parents of students. Connection is a powerful part of retention for any Martial Arts School.
Its connection at a human level and creating a connected caring community.
People want to be part of something so building connection and community will cement all the elements of your business together.
BEST MOMENTS
‘You need to be out there so much that you are the first person they think of when they want to buy’
‘Assume they are going to want to join your Martial Arts School and be confident in your service being the best’
‘The more you connect with people, the more you will retain’
VALUABLE RESOURCES
Martial Arts Business Podcast
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordo
‘These elements are the business essentials that you can build your martial arts school on’
Gordon shares great advice on essential business steps that should be part of any Martial Arts school’s process and routine daily, weekly and monthly to build business growth.
If you are starting out or wanting to grow your business these 5 business essentials are the elements that together are all you need to grow successfully.
This is a great episode packed with valuable content for any Martial Arts School Owner, listen in and find what the essentials are and why they will work.
KEY TAKEAWAYS
Promotion
There has never been an easier time to promote your business with the emergence of social media.
Promotion results in awareness that means people start to ask questions about you and your business and brings the opportunity to serve.
People will access your social media to help them make a decision about whether to get in contact with you.
Serving
Serving at the highest level is finding out what they want, what is the reason they have got in touch?
What people want is more important than what you want to give them.
Serving is about helping people get what they want not what you want to give them.
Selling
Selling is the teaching, the service and the communication. It’s what you do, the environment, the way you are and the rapport you are building.
Being good in these areas with systems, processes and great communication is effective selling. It’s all about how the experience and interactions make your prospective student feel.
Closing
The closing is the point at which you bring people into your school, where they commit to a course of action. They’ve experienced your classes; you know what they want and they’ve had a great experience so it’s important you close the sale. It’s a learnt behaviour and you need to get good at it.
Connection
You need to continually connect with your members, students and extended community such as the parents of students. Connection is a powerful part of retention for any Martial Arts School.
Its connection at a human level and creating a connected caring community.
People want to be part of something so building connection and community will cement all the elements of your business together.
BEST MOMENTS
‘You need to be out there so much that you are the first person they think of when they want to buy’
‘Assume they are going to want to join your Martial Arts School and be confident in your service being the best’
‘The more you connect with people, the more you will retain’
VALUABLE RESOURCES
Martial Arts Business Podcast
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordo
17 min