30 episodes

The Meaningful Business Podcast is the place for conversations filled with fierce love about the stuff that matters – our work, our lives, and how we can create businesses that are meaningful, genuinely empowering and nudging the needle of change towards kindness.It’s a place for service-based businesses (Life Coaches, Healers, Consultants, and Holistic folk) to learn how to build their businesses in a way that’s ethical, soulful & filled to the brim with integrity, heart and good humor. It’s for folks who want to put the ‘why’ at the heart of their business (actually, they don’t know how to do it any other way)Every week we have a conversation about an aspect of coaching, marketing or the wider culture in which we’re doing our work. We discuss everything from politics to promotion, mindset to culture making.It’s the place where we demand a better way of doing business and a better way of relating to one another as humans in a digital world.We’re on the progressive side politically and we want to do good in the world through our businesses.The podcast focuses on the nuts and bolts of launching and running a successful, sustainable business alongside the mindset and resilience work needed to stay connected, focused and nourished as we travel along this path.Stuff we say ‘yay!’ to:Feminism, email funnels, social justice, audience building, intersectionality, ethical sales & marketing, healing, web design, kindness, resilience, Netflix marathons, community, deep conversations, continually learning, staying curious, a bit of swearing, nerding out, being a good human.Stuff we say ‘boo!’ to:Focusing only on the bottom line, sleazy and manipulative marketing, shouty internet campaigns, shaming in all forms, racism, sexism, ableism, being a dick.What we discuss (and more):Non-manipulative marketing strategiesCreating a meaningful business & a meaningful lifeFeminism and entrepreneurshipBuilding your body of workBusiness sustainabilityHow to attract more clientsGathering your communitySlow marketingSelling your services without selling your soul (or selling others out)

The Meaningful Business Podcast with Jo Casey Jo Casey

    • Careers

The Meaningful Business Podcast is the place for conversations filled with fierce love about the stuff that matters – our work, our lives, and how we can create businesses that are meaningful, genuinely empowering and nudging the needle of change towards kindness.It’s a place for service-based businesses (Life Coaches, Healers, Consultants, and Holistic folk) to learn how to build their businesses in a way that’s ethical, soulful & filled to the brim with integrity, heart and good humor. It’s for folks who want to put the ‘why’ at the heart of their business (actually, they don’t know how to do it any other way)Every week we have a conversation about an aspect of coaching, marketing or the wider culture in which we’re doing our work. We discuss everything from politics to promotion, mindset to culture making.It’s the place where we demand a better way of doing business and a better way of relating to one another as humans in a digital world.We’re on the progressive side politically and we want to do good in the world through our businesses.The podcast focuses on the nuts and bolts of launching and running a successful, sustainable business alongside the mindset and resilience work needed to stay connected, focused and nourished as we travel along this path.Stuff we say ‘yay!’ to:Feminism, email funnels, social justice, audience building, intersectionality, ethical sales & marketing, healing, web design, kindness, resilience, Netflix marathons, community, deep conversations, continually learning, staying curious, a bit of swearing, nerding out, being a good human.Stuff we say ‘boo!’ to:Focusing only on the bottom line, sleazy and manipulative marketing, shouty internet campaigns, shaming in all forms, racism, sexism, ableism, being a dick.What we discuss (and more):Non-manipulative marketing strategiesCreating a meaningful business & a meaningful lifeFeminism and entrepreneurshipBuilding your body of workBusiness sustainabilityHow to attract more clientsGathering your communitySlow marketingSelling your services without selling your soul (or selling others out)

    How to have copy courage with Helen Tremethick

    How to have copy courage with Helen Tremethick

    The power of finding your voice and using the power of words to grow your business and change the world

    • 56 min
    Building a multi-passionate business with Tracie Nichols

    Building a multi-passionate business with Tracie Nichols

    If you've ever felt frustrated with the predominant marketing wisdom that you can only be successful if you squidge all of you magic into a teeny, tiny little box, then let this episode provide a welcome alternative.

    • 58 min
    What Really Works When Building A Small Business with Tara McMullin

    What Really Works When Building A Small Business with Tara McMullin

    Why you don't need another course and why we need to have more candid conversation about what’s really working and move away from the hype.

    • 49 min
    Business and Mental Health

    Business and Mental Health

    My very personal story of managing a chronic mental health condition while running a business.

    • 49 min
    Julie Parker's Beautiful, Messy, Meaningful Business Journey

    Julie Parker's Beautiful, Messy, Meaningful Business Journey

    Julie Parker from Beautiful You Coaching Academy shares the real unvarnished story of how a successful coaching business is built.

    • 57 min
    Finding simplicity & delight in life & business with Jenny Mahan

    Finding simplicity & delight in life & business with Jenny Mahan

    • 48 min

Customer Reviews

Jude Sandouk ,

Expert Freedom

Great content provided by Jo! I really like the episode where you talk about how to add more depth to your marketing and discuss how you should have an "intimate" service...keep up the good work!

kateew79 ,

Some really great content!

I recently listen to the "what's your superpower" episodes . The content really reasonated me as I'm currently struggling with finding my niche and how to explain this succintly to my audience. If you get a chance, Jo's podcast are definietly worth a listen !

Emmacossey ,

One of the few podcasts I ALWAYS listen to

I love Jo's podcasts. They're calming, common sense and one of the few podcasts I always listen to. As a new coach, I'm finding the tips she shares essential, but they're also great for the self-employed in general.

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