30 min
Why Responsible Advertising Matters The Meaningful Media Podcast
-
- Marketing
Havas Media Network took the podcast out of the studio to the DigiAds stage at London’s MAD//fest event in July 2023 to record an episode before a live audience.
Connecting the festival’s theme of “riders of the storm” the macro reality facing consumers, brands and citizens with the need for and consumer desire for ‘responsible advertising” we brought together leading industry voices Jake Dubbins, Founder, Conscious Advertising Network, Hannah Mirza, Founder of The Responsible Marketing Agency and Laura Wade, Global Head of Sustainability Strategy, EssenceMediaCom, with host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Network, to discuss what responsible advertising is and why it matters now more than ever.
“We need to recognize our influence and recognize our role in what is happening out there,” underlined Jake Dubbins, citing recent communications from the United Nation’s Intergovernmental Panel on Climate Change which stated we are facing a rapidly closing window to secure a sustainable future for all.
In light of the global climate and social crises, and from monetized misinformation to rising distrust of media titles, the advertising industry needs to drive and shape a future-facing agenda to build a path forward, carefully examining investment choices and supporting a pluralistic media with diverse voices, heard MAD//fest’s audience.
We invite you to listen to this meaningful conversation.
We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.
Reach out to us on our socials: LinkedIn and Instagram.
Hosted on Acast. See acast.com/privacy for more information.
Havas Media Network took the podcast out of the studio to the DigiAds stage at London’s MAD//fest event in July 2023 to record an episode before a live audience.
Connecting the festival’s theme of “riders of the storm” the macro reality facing consumers, brands and citizens with the need for and consumer desire for ‘responsible advertising” we brought together leading industry voices Jake Dubbins, Founder, Conscious Advertising Network, Hannah Mirza, Founder of The Responsible Marketing Agency and Laura Wade, Global Head of Sustainability Strategy, EssenceMediaCom, with host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Network, to discuss what responsible advertising is and why it matters now more than ever.
“We need to recognize our influence and recognize our role in what is happening out there,” underlined Jake Dubbins, citing recent communications from the United Nation’s Intergovernmental Panel on Climate Change which stated we are facing a rapidly closing window to secure a sustainable future for all.
In light of the global climate and social crises, and from monetized misinformation to rising distrust of media titles, the advertising industry needs to drive and shape a future-facing agenda to build a path forward, carefully examining investment choices and supporting a pluralistic media with diverse voices, heard MAD//fest’s audience.
We invite you to listen to this meaningful conversation.
We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.
Reach out to us on our socials: LinkedIn and Instagram.
Hosted on Acast. See acast.com/privacy for more information.
30 min