26 episodes

Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.

The Media Insider Podcast themediainsiderpodcast

    • Business
    • 4.5 • 15 Ratings

Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.

    The Media Insider - Francesca Cassidy, Deputy Editor of Raconteur

    The Media Insider - Francesca Cassidy, Deputy Editor of Raconteur

    Francesca Cassidy, deputy editor of Raconteur, discusses exciting new online content, including regular series such as “How I Became A….” and how PRs or businesses can tailor their pitches for Raconteur’s formats. Plus the hunt for diverse journalists!

    • 22 min
    The Media Insider - Cheryl Cole, Editor of DiversityQ Magazine

    The Media Insider - Cheryl Cole, Editor of DiversityQ Magazine

    Cheryl Cole is the Editor of DiversityQ Magazine, a publication giving advice to businesses on diversity, inclusion, and equality in the workplace. Cheryl talks us through their story formats including why they love opinion pieces and thought leadership content. Plus, her media pitching advice: if you have to work to make it sound relevant, it probably isn't.

    • 19 min
    The Media Insider - Zena Alkayat, Founder of Bloom Magazine

    The Media Insider - Zena Alkayat, Founder of Bloom Magazine

    Zena Alkayat is founder of Bloom Magazine, a publication about gardening and nature with a modern angle. Zena shares her tips on how to pitch a story including how to differentiate passion from expertise, why 'the story' is always the most important wording of your pitch and how a new partnership with a book publisher means they're scouting for new nature writers!

    • 19 min
    The Media Insider - Metro blogs editor Jess Austin

    The Media Insider - Metro blogs editor Jess Austin

    Jess Austin is Communities Editor for Metro online, commissioning Metro blogs and first person pieces. She discusses what the editorial team look for, why using fresh writers is so exciting, and, how to pitch to their regular series such as 'what it feels like to...' 'immigrant stories' and 'hello, my name is....'


    Plus, what you. need to know if you fancy pitching yourself as a columnist. 

    • 21 min
    The Media Insider - Editor of It‘s Freezing in LA, Martha Dillon

    The Media Insider - Editor of It‘s Freezing in LA, Martha Dillon

    Martha Dillon, editor of It’s Freezing in LA, a publication covering environmental issues, gives us pitching tips for PRs and freelance writers. She discusses different feature formats for the magazine, why she’s on the lookout for young writers and defining a story angle in a pitch.

    • 20 min
    The Media Insider - Lifestyle Editor for Telegraph Magazine, Lucy Dunn

    The Media Insider - Lifestyle Editor for Telegraph Magazine, Lucy Dunn

    Lucy Dunn, lifestyle editor, of Telegraph Magazine talks about the new editorial approach since The Telegraph went digital-first, why journalists are going 'below the line', the resurgence of long-reads and what's needed from PRs and journalists in their pitches for the magazine.

    • 25 min

Customer Reviews

4.5 out of 5
15 Ratings

15 Ratings

MayByford ,

Found really useful

I’ve worked in PR for over 15 years and I always like learning more wherever I can. Really enjoyed these episodes. Really good for all levels.

BecHoward ,

Excellent insight into how journos work

An essential listen for anyone in PR and comms - Helen interviews journos from a range of publications on exactly what they’re looking for from pitches, releases and their relationships with PRs. It’s thoughtful and always full of super useful information. A must-listen!

aSkyeFerg ,

Great insight!

As a PR I found this really interesting - great to get a proper insight into what editors and journalists are really looking for.

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