The Media Insider Podcast

themediainsiderpodcast
  • 4.5 (15)
  • MARKETING
  • MONTHLY
The Media Insider Podcast Podcast

Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.

  1. 30/03/2023

    The Media Insider - Karis Hustad, News Editor at Courier Media

    News Editor at Courier Media, Karis Hustad, discusses the inspiring small business stories they commission for the magazine and weekly newsletter. She shares the importance of authenticity, quality, and clearly explaining the 'why' behind pitching yourself to Courier. Karis explores some interesting trends like gen-z small business owners, the evolution of the 'gig CEO,' and much more.

    30 min

  2. 20/10/2022

    The Media Insider - Alan Rusbridger, Editor at Prospect

    Editor at Prospect Magazine, Alan Rusbridger, shares the regular formats for the monthly print and digital publication and what makes the cut for an ‘intellectually stimulating’ read. From short-form profiles at the front; to long-reads with a new take on a global issue; to the popular culture and books sections at the back; find out when and how to pitch a story that gets noticed. As former editor-in-Chief of The Guardian, Alan has decades worth of news sense worth noting for both PRs and freelance journalists pitching to the media.

    26 min

  3. 12/09/2022

    The Media Insider - Eleanor Warnock, Deputy Editor at Sifted

    Deputy Editor at Sifted, Eleanor Warnock, discusses what she looks for in a pitch when commissioning for the 100k-users-a-month publication serving startups. She gives the inside scoop on the high level leader section ‘Brunch with Sifted’, what makes an opinion piece, plus the most common feedback points she gives to PRs who pitch to her.

    30 min

  4. 09/08/2022

    The Media Insider - Orianna Rosa Royle, Senior Reporter at Management Today

    Senior reporter at Management Today, Orianna Rosa Royle discusses what makes a story for the 80k-users-a-month publication. CEO interviews are the most common format but what makes the cut? For a journalist who gets ‘an email pitch a minute’ Orianna knows instantly what has PR potential and she gives us her inside tips.

    25 min

  5. 16/06/2022

    The Media Insider - Natasha Wynarczyk Senior Features Writer at The Daily Mirror

    Senior Features Writer at The Daily Mirror, Natasha Wynarczyk, discusses how a pitch from a PR or member of the public turns into coverage and why you should never pitch via social media. Print is certainly not dead and Natasha reminds us of the perks to having an exclusive print feature. XaHEFnoJKaafQX78LYzt

    23 min

  6. 11/04/2022

    The Media Insider - Francesca Cassidy, Deputy Editor of Raconteur

    Francesca Cassidy, deputy editor of Raconteur, discusses exciting new online content, including regular series such as “How I Became A….” and how PRs or businesses can tailor their pitches for Raconteur’s formats. Plus the hunt for diverse journalists!

    22 min

  7. 06/12/2021

    The Media Insider - Cheryl Cole, Editor of DiversityQ Magazine

    Cheryl Cole is the Editor of DiversityQ Magazine, a publication giving advice to businesses on diversity, inclusion, and equality in the workplace. Cheryl talks us through their story formats including why they love opinion pieces and thought leadership content. Plus, her media pitching advice: if you have to work to make it sound relevant, it probably isn't.

    19 min

  8. 08/11/2021

    The Media Insider - Zena Alkayat, Founder of Bloom Magazine

    Zena Alkayat is founder of Bloom Magazine, a publication about gardening and nature with a modern angle. Zena shares her tips on how to pitch a story including how to differentiate passion from expertise, why 'the story' is always the most important wording of your pitch and how a new partnership with a book publisher means they're scouting for new nature writers! XaHEFnoJKaafQX78LYzt

    19 min
See All (31)

4.5
out of 5
15 Ratings

About

Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.

Information

  • Creator
    themediainsiderpodcast
  • Years Active
    2019 - 2023
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © Copyright 2020 All rights reserved.
  • Show Website
    The Media Insider Podcast

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