17 episodes

Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.

The Media Insider Podcas‪t‬ themediainsiderpodcast

    • Marketing
    • 4.6 • 14 Ratings

Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.

    The Media Insider - Editor of Huck Magazine, Niall Flynn discusses how to pitch a story to the editorial team

    The Media Insider - Editor of Huck Magazine, Niall Flynn discusses how to pitch a story to the editorial team

    Huck covers everything from adventure sport to music to photography to politics and activism, all through the lens of individualism.
    With an audience of half a million a month, split between UK and US, Niall,  like many editors, gets 100s of pitches a day for coverage. He discusses what they look for in a story, and what to put in your pitch for different types of stories.

    • 24 min
    The Media Insider: UK Commissioning Editor of Business Insider, Jack Sommers, discusses how to pitch different types of stories

    The Media Insider: UK Commissioning Editor of Business Insider, Jack Sommers, discusses how to pitch different types of stories

    Jack Sommers from Insider (the new name for Business Insider) reveals when to pitch to an editor and when to pitch to a reporter; what makes a 'list' piece; the importance of specifics in a media pitch; and why Business Insider will now be known as Insider - and what we can expect from the other exciting 'Insider' publications.

    • 29 min
    The Media Insider: Episode 14 - Founder and editor of Lucana Voices on getting real-life stories into the media, and why editors should always reply to pitches

    The Media Insider: Episode 14 - Founder and editor of Lucana Voices on getting real-life stories into the media, and why editors should always reply to pitches

    Punteha van Terheyden has been writing and editing true-life stories for 12 years on women's magazines such as Take a Break.
    She set up her own platform, Lacuna Voices, to give a home to the stories the traditional media won't take. In this episode we discuss modernising the traditional mould of what makes a good real-life story, what PRs can add to a press release to get a story picked up and why journalism is the worst industry for not getting email replies.

    • 24 min
    The Media Insider: Episode 13 - Commissioning editor of multiple digital titles talks about how branded content is commissioned and opportunities for PRs and freelance writers

    The Media Insider: Episode 13 - Commissioning editor of multiple digital titles talks about how branded content is commissioned and opportunities for PRs and freelance writers

    What is 'branded journalism', and how does the content get commissioned? Are there still opportunities for PRs and writers to pitch? This month's guest is Cate Sevilla, who has held editorial roles on various national digital titles such as BuzzFeed and The Pool, and who now works on branded titles.
    Plus, why the media is the only industry to delay payment to writers and how freelance writers are fighting back.

    • 28 min
    The Media Insider: Episode 12 - Managing Editor of Grit Daily

    The Media Insider: Episode 12 - Managing Editor of Grit Daily

    Stewart Rogers is managing editor of Grit Daily. He shares his advice on good and bad pitches, including how much lead time is needed, how to suggest an 'exclusive' and the damaging fallout that can happen when PRs use mailing lists to contact journalists.
    Grit Daily is a leading tech news publication with lifestyle and entertainment thrown in. It has 2 million readers per month.

    • 26 min
    The Media Insider: Episode 11 - Commissioning Editor of Chat, Woman's Own and Woman Magazine

    The Media Insider: Episode 11 - Commissioning Editor of Chat, Woman's Own and Woman Magazine

    How can you get a story into some of the most popular women's magazines? The different sections in Chat, Woman and Woman's Own include 'From the Heart', 'Letter's To', 'Shock Reads', 'The Moment I Knew,' 'Call That Justice,' 'Don't Tell me I Can't' and many more.
    Commissioning editor Emmie Harrison West talks about what sets them apart, how she finds these stories, and why journalism is so important to give a platform to charities and women with brave or inspirational stories.

    • 33 min

Customer Reviews

4.6 out of 5
14 Ratings

14 Ratings

MayByford ,

Found really useful

I’ve worked in PR for over 15 years and I always like learning more wherever I can. Really enjoyed these episodes. Really good for all levels.

BecHoward ,

Excellent insight into how journos work

An essential listen for anyone in PR and comms - Helen interviews journos from a range of publications on exactly what they’re looking for from pitches, releases and their relationships with PRs. It’s thoughtful and always full of super useful information. A must-listen!

aSkyeFerg ,

Great insight!

As a PR I found this really interesting - great to get a proper insight into what editors and journalists are really looking for.

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