11 episodes

Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.

The Media Insider Podcast themediainsiderpodcast

    • Marketing
    • 4.5, 10 Ratings

Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.

    The Media Insider: Episode 10 - Editor of Real Leaders Magazine, Grant Schreiber

    The Media Insider: Episode 10 - Editor of Real Leaders Magazine, Grant Schreiber

    Real Leaders is a global print and digital publication focussing on leadership towards sustainable goals, with 140k+ readers for the print and digital edition combined.Grant shares the pillars that it bases its content on, what he's looking for in a story during coronavirus, the difference between pitching for online and print and the worst media pitch he's come across.

    • 23 min
    The Media Insider: Episode 9 - Group Editor of IDG's B2B titles including TechWorld, on what makes good content

    The Media Insider: Episode 9 - Group Editor of IDG's B2B titles including TechWorld, on what makes good content

    Scott Carey oversees stories on ComputerWorld, TechWorld, CIO and more with an audience of up to 3 million page views a month.In this episode he shares exactly what he's looking for in a story for their different audiences, how to pique the interest of a journalist on his team and why they don't 'do' thought leadership.

    • 24 min
    The Media Insider: Episode 8 - Raconteur editor Benjamin Chiou walks us through the content of the business publication and how you can make your media pitch stand out

    The Media Insider: Episode 8 - Raconteur editor Benjamin Chiou walks us through the content of the business publication and how you can make your media pitch stand out

    Benjamin Chiou, Editor of Raconteur, the business pull-out in The Times, says he receives more pitches from PRs than ever. Why is there more PR noise and what can you put in your pitches to stand out? Plus, how he's looking for new and diverse writers to join the team of freelancers.

    • 28 min
    The Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a 'thought leadership' article and how to pitch

    The Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a 'thought leadership' article and how to pitch

    Content for a B2B title is totally different to the consumer media. How you pitch stories should also be different. Lawrence Gosling edits titles like smallbusiness.co.uk and Information Age. He shares insights into story planning, why clickbait doesn't work in B2B and what they need experts in. 

    • 25 min
    The Media Insider: Episode 6 - IndyLife deputy editor Sophie Gallagher shares insights from a national features desk in the digital journalism era

    The Media Insider: Episode 6 - IndyLife deputy editor Sophie Gallagher shares insights from a national features desk in the digital journalism era

    Sophie Gallagher is deputy editor of Indy Life - the lifestyle section of independent.co.uk, which has more than 90 million visits per month.Her section covers health, travel, food, dating and more. She shares how the section is made up, when they plan their stories and what makes a good and bad pitch - both from writers and PRs.

    • 26 min
    The Media Insider: Episode 5 - ITV London head of planning Richard Pollins shares what makes news for their flagship programme

    The Media Insider: Episode 5 - ITV London head of planning Richard Pollins shares what makes news for their flagship programme

    ITV London News has almost half a million viewers a night. Richard Pollins heads up the planning desk, which is where every story starts. He shares secrets from the newsroom including when the all-important planning meeting takes place, why human stories are important and the how NOT to pitch a story.

    • 23 min

Customer Reviews

4.5 out of 5
10 Ratings

10 Ratings

aSkyeFerg ,

Great insight!

As a PR I found this really interesting - great to get a proper insight into what editors and journalists are really looking for.

hecklephone ,

Invaluable insight

This podcast is a really useful and informative insight into the world of media, especially for those new to pitching or publishing.

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