Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.
The Media Insider - Karis Hustad, News Editor at Courier Media
News Editor at Courier Media, Karis Hustad, discusses the inspiring small business stories they commission for the magazine and weekly newsletter. She shares the importance of authenticity, quality, and clearly explaining the 'why' behind pitching yourself to Courier. Karis explores some interesting trends like gen-z small business owners, the evolution of the 'gig CEO,' and much more.
The Media Insider - Alan Rusbridger, Editor at Prospect
Editor at Prospect Magazine, Alan Rusbridger, shares the regular formats for the monthly print and digital publication and what makes the cut for an ‘intellectually stimulating’ read. From short-form profiles at the front; to long-reads with a new take on a global issue; to the popular culture and books sections at the back; find out when and how to pitch a story that gets noticed. As former editor-in-Chief of The Guardian, Alan has decades worth of news sense worth noting for both PRs and freelance journalists pitching to the media.
The Media Insider - Eleanor Warnock, Deputy Editor at Sifted
Deputy Editor at Sifted, Eleanor Warnock, discusses what she looks for in a pitch when commissioning for the 100k-users-a-month publication serving startups. She gives the inside scoop on the high level leader section ‘Brunch with Sifted’, what makes an opinion piece, plus the most common feedback points she gives to PRs who pitch to her.
The Media Insider - Orianna Rosa Royle, Senior Reporter at Management Today
Senior reporter at Management Today, Orianna Rosa Royle discusses what makes a story for the 80k-users-a-month publication. CEO interviews are the most common format but what makes the cut? For a journalist who gets ‘an email pitch a minute’ Orianna knows instantly what has PR potential and she gives us her inside tips.
The Media Insider - Natasha Wynarczyk Senior Features Writer at The Daily Mirror
Senior Features Writer at The Daily Mirror, Natasha Wynarczyk, discusses how a pitch from a PR or member of the public turns into coverage and why you should never pitch via social media. Print is certainly not dead and Natasha reminds us of the perks to having an exclusive print feature. XaHEFnoJKaafQX78LYzt
The Media Insider - Francesca Cassidy, Deputy Editor of Raconteur
Francesca Cassidy, deputy editor of Raconteur, discusses exciting new online content, including regular series such as “How I Became A….” and how PRs or businesses can tailor their pitches for Raconteur’s formats. Plus the hunt for diverse journalists!
Found really useful
I’ve worked in PR for over 15 years and I always like learning more wherever I can. Really enjoyed these episodes. Really good for all levels.
Excellent insight into how journos work
An essential listen for anyone in PR and comms - Helen interviews journos from a range of publications on exactly what they’re looking for from pitches, releases and their relationships with PRs. It’s thoughtful and always full of super useful information. A must-listen!
As a PR I found this really interesting - great to get a proper insight into what editors and journalists are really looking for.