28 episodes

Tune in every week for practical tips on how to use your website, design and automated marketing strategies to help scale and improve your business.

The Melting Pot Podcast Matthew Eldridge

    • Business
    • 5.0, 6 Ratings

Tune in every week for practical tips on how to use your website, design and automated marketing strategies to help scale and improve your business.

    028 - Defining Your Avatar with Arfa Saira Iqbal

    028 - Defining Your Avatar with Arfa Saira Iqbal

    A key part of running and growing a successful business is knowing who your avatar is and how you can serve them. On this podcast episode, I’m joined by Arfa Saira Iqbal, an award-winning Direct Response Copywriter & Digital Marketing Consultant. She specialises in helping business owners increase their sales and revenue by converting more clicks to customers.
    She has almost nine years of experience in creating sales funnels and pre-selling mastery – skills which hinge heavily on being able to understand how customers think. Arfa has collectively made her clients more than seven figures and has sold products and services across a wide range of industries both online and offline.

    In her two-day Avatar workshop, Arfa shares her signature ‘Mind Hack Marketing Method’ which is the exact process she uses to create compelling marketing campaigns and sales funnels for her private clients. 
    On the podcast we discussed:
    Why you need to connect with your avatar in a way that resonates with them How to identify your avatar and understand what makes them tick The phycology behind buying decisions and how to use this knowledge to increase your sales Understanding that your website and marketing isn’t about you, it’s for your customers Tips for crafting effective marketing campaigns and copy that converts The important role of segmentation in your marketing campaigns  Important Links & Mentions
    ARFA SAIRA IQBAL website The Avatar Workshop The Mind Hack Marketing Method Course FREE Persuasion Power Framework Cheat Sheet Breakthrough Advertising Request your FREE Website Health Check Are you interested in building a profitable website for your business? Get in touch with our team at hello@meltdesign.co.uk or find out more about our services over on our website.
    Discover how to make your site more engaging and - most importantly, more effective at generating leads and sales for your business by letting us run a FREE Conversion Check-up to see if your website is in critical condition or fighting fit. Request your FREE Website Health Check here.
    For more information and to explore other episodes go to meltdesign.co.uk/029
     

    • 42 min
    027 - 5 Things to Change on Your Website to See Better Results

    027 - 5 Things to Change on Your Website to See Better Results

    Although your website plays a vital role in building your personal brand, a lot of businesses struggle to use their website for its main purpose – to help generate leads. Whether you created a DIY website, or you hired an agency or freelancer to build it for you, it’s very rare that anyone actually takes the time to guide you on what to do to make your website a success.
    If you can convert just 1% of your website visitors into promising leads, it can have a significant impact on your bottom line. So, in this podcast episode, I reveal five things to change on your website to see better results and more conversions.
    On the podcast I discussed:
    How to craft a headline that clearly explains what you do with complete clarity Why you should skip passive call to actions and use strong CTA’s that compels your avatar to act Identifying your avatar’s pain using a simple bullet point list How to build your credibility and offer proof that you can give customers the results they want Tips for creating a lead generator that you can add to every page of your website Important Links & Mentions
    StoryBrand Building a Story Brand Book Request your FREE Website Health Check Thanks for listening!
    Are you interested in building a profitable website for your business? Get in touch with our team at hello@meltdesign.co.uk or find out more about our services over on our website.
    Discover how to make your site more engaging and - most importantly, more effective at generating leads and sales for your business by letting us run a FREE Conversion Check-up to see if your website is in critical condition or fighting fit. Request your FREE Website Health Check here.
    For more information and to explore other episodes go to meltdesign.co.uk/027

    • 23 min
    026 - How to Grow Your Audience and Make More Sales Using Facebook Ads with Liz Melville

    026 - How to Grow Your Audience and Make More Sales Using Facebook Ads with Liz Melville

    In this episode of The Melting Pot podcast, I talk to Facebook ads and funnel specialist, Liz Melville, about the power Facebook ads can have on your business. We also dive into the importance of growing your audience and the strategies and metrics you need to use to make Facebook ads more effective.
    Liz Melville is a highly regarded Facebook ads strategist, with over eight years of experience in promoting brands and businesses online. Her clients spend tens of thousands of dollars on Facebook ads each month and include some of the biggest names in Facebook and online marketing (including one of the original ‘sharks' from Shark Tank!).
    Through her signature program, Ads on Fire, she has mentored countless solopreneurs and personal brands and taught them how to create a steady stream of dream clients and grow their online business by running their own high converting Facebook ads.
    A proud Scottish lass, Liz is a devoted mum to her young son and enjoys spending her free time in the great outdoors. She loves nothing more than a walk with her dog, and paddle boarding on the nearest loch – with or without her laptop!
    On the podcast we discussed…
    How Liz got into Facebook advertising Using Facebook ads to build a connection with your audience Why you need to build trust and credibility before closing the sale The ABC strategy and how to get people interested in you and what you have to offer The importance of using a conversational tone in your social media marketing content How to identify what your ideal customer wants from you A fundamental campaign strategy for businesses who are new to Facebook ads Why you should test how well your organic posts do before putting money behind them Key metrics for creating Facebook ads that convert Why you need to consider how much each lead is worth to you when setting your Facebook marketing budget How to interpret your Facebook marketing stats to help increase conversions Using sales re-targeting ads to bring visitors back to your landing page The future of Facebook ads and whether or not the platform will continue to grow Important Links & Mentions
    LizMelville.com Ads on Fire Ads that Convert podcast Freedom WP Request your FREE Website Health Check Thanks for listening!
    Get your FREE website health check today and discover how to make your site more engaging and effective at generating leads and sales for your business.
    Request your FREE website health check here.
    For more information and to explore other episodes go to meltdesign.co.uk/026

    • 37 min
    025 - Using Printed Newsletters To Help Grow Your Business with Nick Fisher

    025 - Using Printed Newsletters To Help Grow Your Business with Nick Fisher

    In this episode I'm joined by Nick Fisher to discuss the impact a monthly printed newsletter can have on your business. We dive deep into how a monthly printed newsletter can help you to engage and consistently communicate with a current customer. Plus, we explore how it can help build top of mind awareness for your services with both your existing customers and new prospects.
    Nick "Big Fish" Fisher is Managing Partner of Ink Newsletters and one of the few blokes as tall as me! He specialises in 'attention grabbing' marketing and the lost art of the print newsletter. His main goal is to help business owners turn prospects into clients, increase retention rates, get more referrals, and build stronger relationships with their clients, through the power of high-quality print newsletters.
    On the podcast we discussed…
    How Nick got started in printed newsletter marketing Why you should incorporate printed newsletters into your existing marketing strategy Using newsletters to increase your reach and build top of mind awareness Improving retention and developing a recurring revenue What types of businesses are likely to benefit the most from printed newsletters Common mistakes people make when designing their newsletters and how to avoid them Tips for writing and designing an engaging newsletter Estimated cost of investing in printed newsletters How to use your newsletter to follow up with potential customers and attract new clients Important Links & Mentions
    Ink Newsletters Ink Newsletters Facebook Request your FREE Website Health Check Thanks for listening!
    If you would like to get in touch with Nick, you can email him at nick@inknewsletters.co.uk
    If you want to find out how to deploy automation in your business, you can book a strategy call with me at meltdesign.co.uk
    Get your FREE website health check today and discover how to make your site more engaging and effective at generating leads and sales for your business. Request your FREE website health check here.
    For more information go to meltdesign.co.uk/025

    • 41 min
    024 - 8 Ways to Membership Site Success

    024 - 8 Ways to Membership Site Success

    Launching a membership site is hard work. But, with the right advice and support, your hard work will pay off – literally.
    We’re continuing our mini-series on membership sites with a podcast episode that reveals the secrets of the trade when it comes to running a successful membership site.
    Whether you want to start and grow a membership site from scratch or you’ve got one that isn’t performing as well as you hoped, by the time you finish listening to this episode you’ll have a clear blueprint that’ll help you achieve membership site success!
    On the podcast I discussed:
    The importance of niching down with your membership site How to present yourself as an expert within your industry Why you need to keep your membership site simple How to make CTA’s clear to your customers Tips for connecting your website to your CRM How to attract warm leads to join your membership site Using free content upgrades or a free trial to build your email list and generate more leads The benefits of offering members multiple payment options How to make your website easy to navigate Advice for engaging with your members and building a community Using live events to connect with your members Why you should always listen to your audience and fine-tune your offering Thanks for listening!
    Are you interested in building a membership site for your business? Get in touch with our team at hello@meltdesign.co.uk or find out more about our services over on our website.
    Discover how to make your site more engaging and - most importantly, more effective at generating leads and sales for your business by letting us run a FREE Conversion Check-up to see if your website is in critical condition or fighting fit. Request your FREE Website Health Check here.
    For more information and to explore other episodes go to meltdesign.co.uk/024

    • 15 min
    023 - The Ultimate Guide To Membership Websites With Mike Morrison

    023 - The Ultimate Guide To Membership Websites With Mike Morrison

    I’ve got a special guest joining me on the show this week, and that’s none other than Mike Morrison from The Membership Guys and The Member Site Academy. If you’re thinking about starting a membership site but don’t know where to start, this podcast episode was made for you!
    With over 15 years in the online marketing and web development industry, Mike and his partner Callie have been involved with hundreds of membership sites, communities and online courses covering a diverse range of topics.
    From weight loss to business coaching, executive training to bass guitar, and everything in between - Mike spent years helping great clients to achieve fantastic results from their online business.
    Mike and Callie’s focus is teaching entrepreneurs and small business owners just like you to create successful membership sites which earn 5 - 7 figures a year in recurring revenue.
    In this episode of the podcast, we explore everything you need to know about membership sites including how to create one that your audience can’t wait to sign-up for.
    On the podcast we discussed:
     
    An explanation of what a membership site is How a paid membership site can generate recurring revenue The community aspect and how it helps to keep people engaged The journey that most people go through when launching a membership site Using social proof to attract new members Disadvantages of using a Facebook Group as a substitute for a membership site Understanding that a membership site is a business model How the recurring revenue element of a membership site can be a massive game changer for your business Working one to many Vs working on a one to one basis How a membership model can bring you flexibility and fulfilment Understanding that delivering value and providing content are not the same thing Why you should consider providing a module or part of your course with a live video Tips for getting your membership site off the ground when you don’t have all of the content created from the start The benefits of finding and dominating a niche Why you should aim to have around 1000 true fans to pave your way to success Using content marketing to attract warmer leads that are more likely to remain committed to your membership How to remarket to previous website visitors Why you should evolve your membership site based on feedback from your existing members Much, much more!  
    Thanks for listening!
    Are you interested in building a membership site for your business? Get in touch with our team at hello@meltdesign.co.uk or find out more about our services over on our website.
    Discover how to make your site more engaging and - most importantly, more effective at generating leads and sales for your business by letting us run a FREE Conversion Check-up to see if your website is in critical condition or fighting fit. Request your FREE Website Health Check here.
    For more information and to explore other episodes go to meltdesign.co.uk/023

    • 1 hr 27 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

AGS££ ,

A great podcast Matt

Hi Matt, another great podcast and many thanks for sharing so much useful information. Top work and well done. Kind regards, Alec

matty hemmings ,

Informative and a great listen!

Love listening to Matt and co. on the way to work or meetings, always very informative and actionable advice - and just straight to the point too - no fluff, just facts!

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