Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website
Celebrating the Milestones of Your Membership Business
Are you celebrating the milestones in your membership business?
If not, you should be!
Whether it's an anniversary or hitting an important goal, it's worth making an effort to mark those significant achievements.
In this episode, I share my top tips for celebrating your membership milestones in style...
Pros and Cons of Pre-selling Your Membership
Turning your membership idea into a reality can take a lot of time and, often, a lot of money.
As such you might be trying to find a way to raise funds earlier in the process.
Some membership owners do this with a pre-sale.
A pre-sale works like this: you have a great idea for a membership, so you test its viability by taking it to your audience to see if they are willing to invest in your concept (even though it doesn't exist yet!).
If they are, then you can generate seed money to help finance the development of your membership.
However, before pre-selling your membership idea, it's important to know the pros and cons...
Customer Service Essentials for Membership Sites
Customer service is at the heart of the member experience.
No matter how great your membership site is, you’re going to have members contacting you for additional support at some point.
Providing your members with good customer service is an easy way to elevate their experience of your site, and similarly a bad customer service experience will quickly turn their opinion of your membership sour.
In this episode, I break down the 4 step approach to master your customer service strategy, as well as specific tactics for streamlining customer service as your membership scales.
Using Member Roundups to Increase Engagement
As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community.
From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.
However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective.
So in today's episode I’m going to take a look at one of my favourite tactics for member communication, engagement and retention – the humble “member roundup email”.
Breaking Down the 6 Different Types of Membership Launch
When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.
It's a big deal!
However that grand opening isn't the only opportunity you have to launch...
There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need your members to do to help get your product ready for market.
Listen in for a full breakdown of the 6 different launch strategies you can use at various stages of your membership journey...
How to Change Membership Platform After You’ve Launched
Have you launched your membership and then found yourself regretting your choice of technology that runs your website? Or maybe you haven't yet launched but you live in fear of that turning out to be your reality.
“What if I make the wrong choice and then in 6 months’ time I discover I’m stuck with it?”
Because of this we see a lot of people have a lot of anxiety about deciding on which platform or plugin is right for them. In this episode I reveal everything you need to know about switching your membership platform.
Customer ReviewsSee All
I’ve been running a membership for 10 years, and work in marketing too, so it’s quite hard to find podcasts that really give me new tips. However, the Membership Guys manage to inspire me to think of new ideas with every interaction I have with them. From podcasts, to blog posts and the community itself. 10/10 from me!
Every episode has a Pearl!
I found this podcast in March and I am now up to date, having listened to every single episode from 1 to 266! That may sound like a marathon but Mike presents with such passion, integrity, honesty and humour it was more like a walk in the park and I have honestly learnt something new from each and every outing. Thank you.
One of the few podcasts I actually subscribe to
Each episode is packed with insights and actionable gems that leave me feeling inspired to take action. Thank you, Mike!