148 episodes

The Metacast by Naavik is a business-focused exploration of the companies, trends, strategies and leaders that are defining the future of games. To learn more and see other great content visit www.naavik.co.

The Metacast by Naavik Naavik

    • Business
    • 5.0 • 5 Ratings

The Metacast by Naavik is a business-focused exploration of the companies, trends, strategies and leaders that are defining the future of games. To learn more and see other great content visit www.naavik.co.

    Open vs Closed Economies in Web3 Games - Crypto Corner

    Open vs Closed Economies in Web3 Games - Crypto Corner

     One of the promises of web3 is the opening up of in-game economies, and for players to retain some kind of residual value for all the hours they put into a game. In web2, the developer and the platform on which a game is played retain 100% of the economic value - web3 changes this, at least in theory, and allows players to retain an economic interest in their gaming digital assets, both the non-fungible ones - the unique NFTs they own - and the fungible ones - the in-game currencies they accumulate through time spent, trading with other players, and skilled gameplay. 

    In this episode, your host Niko Vuori talks to two game economy specialists - Mete Gultekin (Vader Research) and Kiefer Zang (Economics Design) - to discuss the pros and cons of an open economy design in web3 games. 

    Vader Research: https://defivader.medium.com/ 
    Economics Design: https://economicsdesign.com/ 

    If you would like us to discuss any other blockchain gaming-related topics, do reach out at metacast@naavik.co. We’d love to hear your general thoughts and feedback too!
     
    And as always, if you like the episode, you can help others find us by leaving a rating or review!

    TLDListen?: Episode summary
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    Sound design by Gavin Mc Gabe.

    • 1 hr 7 min
    China’s Console Market / Web3 Investment / Cosy Games - Roundtable

    China’s Console Market / Web3 Investment / Cosy Games - Roundtable

    Should console studios target mainland China’s market? Is building a web3 gaming studio still an investment advantage? We dive into the latest game business news with Anthony Pecorella, Alex Takei, Joost van Dreunen, and your host Maria Gillies.

    00:00 - Start02:50 - What are cosy games?05:20 - Australia’s Loot Box Bill11:40 - Will Mobile Replace Consoles?18:20 - Mainland China’s Console Market Analysis35:40 - Is Web3 Still an Investment Advantage?49:53 - Outro

    If you would like us to discuss any other gaming-related topics, reach out at metacast@naavik.co. We’d love to hear your feedback!
     
    And as always, if you like the episode, you can help others find us by leaving a rating or review!

    Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Use the promo code METACAST to save 10%.
    TLDListen?: Episode summary
    Watch the episode: YouTube video 
    Join the discussion: Naavik Discord
    Read more: Naavik Digest
    Watch more: YouTube channel
    Go premium: Naavik Pro
    Follow us: Twitter | LinkedIn | Facebook | Website

    Sound design by Gavin Mc Cabe.

    • 51 min
    Future of UGC (and does it need the blockchain?) - Crypto Corner

    Future of UGC (and does it need the blockchain?) - Crypto Corner

    “UGC Gaming is Gaming 3.0” says Uri Marchand, CEO and co-founder of Overwolf, a software platform that powers one of the biggest modding communities in the world and recently signed a massive partnership with EA for the Sims4. In this episode, your host Alex Takei chats all things UGC, the role of IP in creating the metaverse, centralization and moderation in a creator economy, and whether any of this really needs the blockchain.

    Uri Marchand: https://www.linkedin.com/in/urimarchand/
    If you would like us to discuss any other blockchain gaming-related topics, do reach out at metacast@naavik.co. We’d love to hear your general thoughts and feedback too!
     
    And as always, if you like the episode, you can help others find us by leaving a rating or review!

    TLDListen?: Episode summary
    Watch the episode: YouTube video 
    Join the discussion: Naavik Discord
    Read more: Naavik Digest
    Watch more: YouTube channel
    Go premium: Naavik Pro
    Follow us: Twitter | LinkedIn | Facebook | Website
    Sound design by Gavin Mc Gabe.

    • 58 min
    Blizzard x NetEase / Google Play Competition / Gameloft Strategy - Roundtable

    Blizzard x NetEase / Google Play Competition / Gameloft Strategy - Roundtable

    Why didn’t Blizzard renew its partnership with NetEase? How will they return to mainland China’s market? We dive into the latest game business news with Matt Dion, David Amor, Marie Mejerwall, and your host Maria Gillies.

    00:00 - Start05:20 - Gameloft’s Cross-Platform Strategy08:55 - Generative AI’s Valuable Disruption17:40 - Embracer Group Earnings Analysis19:20 - Sony Patent For NFT and Blockchain Technology23:52 - Blizzard Does Not Renew Contract with NetEase40:12 - Google Struck Deals to Prevent Play Store Competition56:46 - Outro

    If you would like us to discuss any other gaming-related topics, reach out at metacast@naavik.co. We’d love to hear your feedback!
     
    And as always, if you like the episode, you can help others find us by leaving a rating or review!

    Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Use the promo code METACAST to save 10%.
     
    TLDListen?: Episode summary
    Watch the episode: YouTube video 
    Join the discussion: Naavik Discord
    Read more: Naavik Digest
    Watch more: YouTube channel
    Go premium: Naavik Pro
    Follow us: Twitter | LinkedIn | Facebook | Website

    Sound design by Gavin Mc Cabe.

    • 57 min
    Building the Web3 Marketing Stack - Crypto Corner

    Building the Web3 Marketing Stack - Crypto Corner

    In web2, the marketing stack is rich in every area that matters - when a marketer wants to spend on a game, they have many places to do it, they can scale budget up and down as needed, they have the tools to measure how effective the spend is by channel, they can measure revenue events and many other different kinds of downstream activity for days, weeks, months and even years down the line. They have the analytics tools to segment and understand their player personas, and can effectively target these users across a wide variety of channels that serve particular niches. Incredibly accurate LTV models can be built from the data available, and ROAS can be calculated even on a long time horizon. 

    And none of this is true in web3! The anonymity and pseudonymity of web3 makes segmentation and understanding of personas hard if not impossible, and while everything on-chain is by default completely transparent and open, having the wallet and the tokens it contains be the primary identifier is severely limiting. 

    In this episode, your host Niko Vuori talks to three leading minds in web3 marketing - Quinn Campbell (VP of Growth at Sky Mavis), Justin Vogel (Co-Founder at Safary) and Warren Woodward (Co-Founder at Upptic) about the challenges web3 marketers face, the tools that need to be built and the current tactics that need to be employed to grow a web3 game. 

    Sky Mavis: https://www.skymavis.com/ 
    Safary: https://www.safary.club/ 
    Upptic: https://upptic.com/ 
    The ~80 web3 marketing leaders tracked by Safary: https://twitter.com/Safaryclub/status/1580235410147377158 

    If you would like us to discuss any other blockchain gaming-related topics, do reach out at metacast@naavik.co. We’d love to hear your general thoughts and feedback too!
     
    And as always, if you like the episode, you can help others find us by leaving a rating or review!

    TLDListen?: Episode summary
    Watch the episode: YouTube video 
    Join the discussion: Naavik Discord
    Read more: Naavik Digest
    Watch more: YouTube channel
    Go premium: Naavik Pro
    Follow us: Twitter | LinkedIn | Facebook | Website
    Sound design by Gavin Mc Gabe.

    • 1 hr 5 min
    Unity, Krafton, Nintendo Earnings / Future of Community Play - Roundtable

    Unity, Krafton, Nintendo Earnings / Future of Community Play - Roundtable

    What can we learn from Unity, AppLovin, Roblox, Krafton and Nintendo earnings? What’s the next evolution of community play? We dive into the latest game business news with Aaron Bush, Tammy Levy, Elyssa Goldberg, and your host Maria Gillies.

    00:00 - Start03:12 - Unity Earnings Analysis05:27 - NewZoo Forecasts Market Decline13:41 - AppLovin Earnings Analysis15:26 - Roblox Earnings Analysis20:10 - Impacts of FTX on Gaming29:14 - Krafton Earnings Analysis35:46 - Nintendo Earnings & Strategy Analysis55:19 - Future of Community Play01:07:20 - Outro

    If you would like us to discuss any other gaming-related topics, do reach out at metacast@naavik.co. We’d love to hear your feedback!
     
    And as always, if you like the episode, you can help others find us by leaving a rating or review!

    Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Use the promo code METACAST to save 10%.
     
    TLDListen?: Episode summary
    Watch the episode: YouTube video 
    Join the discussion: Naavik Discord
    Read more: Naavik Digest
    Watch more: YouTube channel
    Go premium: Naavik Pro
    Follow us: Twitter | LinkedIn | Facebook | Website

    Sound design by Gavin Mc Cabe.

    • 1 hr 7 min

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