
30 episodes

The Movie Marketing & Distribution Podcast Alex Stolz
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- TV & Film
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5.0 • 3 Ratings
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Each episode, Alex Stolz - usheru Head of Film - speaks to leaders in Movie Marketing and Distribution to discuss the trends, tools and strategies that are shaping the entertainment ecosystem. At usheru we are passionate about data, innovation & movie marketing and we have combined all of this knowledge into digital solutions that are transforming traditional film marketing.
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Tilane Jones on Leaning into Community
Tilane Jones is the President of ARRAY, the multi-platform arts and social impact collective dedicated to narrative change founded by filmmaker Ava DuVernay in 2011. Jones leads ARRAY Alliance, the non-profit group, as well as programming and production hub ARRAY Creative Campus. She continues to oversee ARRAY Releasing, the company’s film distribution arm, where she is responsible for the acquisition, booking and marketing of more than 40 independent feature films. Jones was recently honored with the Slamdance Founders Award, the film festival’s highest accolade. She is the fifth recipient and first woman and person of color to receive the award which is bestowed on an individual that supports the filmmaker community of Slamdance throughout their career. Jones is also a member of the executive branch of the Academy of Motion Picture Arts and Sciences and honored to be on the advisory board of Illuminative and the 2022 Gold Open Advisory Council.
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Kate Gerova and Mandy Kean on the Elevated Customer Experience
Mandy Kean is Founder + CEO of Mustard Studio
Pioneer of cinema’s wow factor, Founder & CEO Mandy Kean, knows about personalised experiences. Previously International Director of Cinema for Soho House & Co, including the world-renowned Electric Cinema brand, Mandy is well versed in the value of elevated hospitality and cinema. Her approach and vision were echoed in her international operations from Berlin to Hong Kong ensuring complete consistency from brand to delivery.
As a creative producer of sensory and visual events, she is also the Immersive Cinema Director for Dirty Soup, trailblazers in creating content that will shape the course of sonic experiences to come.
Mandy’s fundamental understanding of cinema is unique. Her ambition to create experiential events fusing music, film and food and her attention to detail has resulted in unique and memorable experiences in the cinemascape.
Kate Gerova is Founder + Creative Director of Mustard Studio and comes from an exhibition and distribution background, most recently as Group Director of Brand and Marketing for boutique cinema circuit Curzon Cinemas. Whilst there, she blended strategy, numbers and customer-centric campaigns to increase membership, spearhead the brand identity and combine the vision for cinemas and the Home Cinema platform.
Previously creative director of the Bird’s Eye View film festival, Kate launched Filmonomics, a training development programme for female filmmakers.
She has recently completed a 10-month programme in UX and UI strategy and design to enhance her understanding of customer behaviour and implement better experiences.
Find our more about Mandy and kate's work here: https://www.mustardstudio.co.uk/ -
Emma Jamieson on Embracing New Marketing Channels
Emma Jamieson is a freelancer marketing and social media consultant specialising in film, creative arts and hospitality.
Emma has been a marketeer for over 12 years, working across both hospitality and tourism, luxury brands and entertainments sectors for PR agency PRCo, PPHE Hotel Group, Merlin Entertainments amongst others. Since 2020 Emma has pivoted to film - as a self-confessed lifelong movie-nerd, bringing her knowledge, experience and fresh ideas to the industry and starting her own freelance consultancy full-time in 2022.
She is Head of Marketing for the UK-wide French Film Festival and for the past year she has worked with Cinetopia growing their social media presence and brand awareness. Cinetopia is a Scotland-based film hub and production company, providing events and spaces where people can be inspired and engaged in film and filmmaking through public-facing film screenings and festivals, workshops, masterclasses and networking events.
An early adopter of digital, starting her first blog on Livejournal back in '99, Emma has applied digital marketing and social media skills to bring brands up to speed and help them embrace new technologies in each of her roles. With her consultancy, she now hopes to help smaller film projects and film-related businesses get the marketing support and training they need to promote their work and generate audiences
On the side, Emma runs Dolly Shots, an Etsy store selling illustrated, movie-themed greeting cards and prints.
You can find Emmma Emma at www.emmajmarketing.com and @emmajmarketing on social media. -
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John Donnelly on the Changing Landscape in Exhibition
John Donnelly has 32 years of experience in the cinema industry. He launched the first UCI Cinemas
multiplexes in Ireland in the 1990s before moving to Poland to establish multiplexes under the
Multikino brand as Managing Director.
In 2004, he became Managing Director of UCI Kinowelt in Germany heading up the turnaround of
the company’s operations in Germany. Following the acquisition of UCI/Odeon by Terra Firma, John moved to Spain as Operations Director
for the group responsible for the expansion of the company in Spain, Italy, Portugal, Austria, and
Germany, opening and acquiring 54 cinemas. In 2014, he was promoted to Strategic Programmes Director for Odeon and was part of the
executive team that completed the sale of the Odeon Group to AMC.
John joined Dolby Laboratories in 2018 as Business development of EMEA and was also on the board
of Usheru, a company specializing in movie marketing.
Currently, John is Group General manager for Light House Group, an independent chain of cinemas
in Ireland. He is also on the board of governors for Rathdown school and is involved in music having
just released an album with his band Dark Isle. -
Nikki Stier Justice on Building Brand Communities for Films
Nikki Stier Justice is an independent producer and seasoned entertainment executive with a background in film production and distribution. In 2014, she moved to start-up production company Good Deed Entertainment (GDE), where she helped grow the company into a multi-million dollar studio. As Chief Operating Officer she oversaw development, financing, production, distribution, corporate branding and marketing on a slate of 7-10 releases a year. As Head of Distribution for Buffalo 8, Justice helps to champion diverse voices and support the independent filmmaking community. Justice also teaches at UConn in the Digital Media & Design Department.
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