The myth of the evergreen funnel and the psychology of sales The Robora

It's time to call bullsh*t on the promise that setting up an evergreen funnel will get you a certain amount of sales every single month. It won't. Because that doesn't take into account changing behaviours, world events, seasons and the general psychology of sales. In this episode, Rich and I have a meeting about the reality of having a launch VS the 'evergreen' approach. And disagree on a fair few things. Including whether or not this is actually a meeting.