The New Kind

Uncommon Folk
  • 5.0 (3)
  • ENTREPRENEURSHIP

We go behind the scenes and uncover the person and journey behind the successful modern creative brands, services and concepts we see today. Discovering just what it takes to go from an idea to scaling to a well-known creative venture. We find out how these innovators got their unique idea off the ground, the challenges faced along the way, and learn more about the niche creative industry they work in. From these personal accounts, we learn real-life advice from the valuable lessons learnt, and hope the journey inspires and helps you to carve your own lifestyle-driven, creative path.

  1. 13/06/2025

    Eman Ismail: 3 ways to get your emails to fire up your customers inbox

    Coming Soon

    54 min

  2. 13/06/2025

    James Martin: From $300 logos to leading brand designer

    Coming soon

    1h 5m

  3. 13/06/2025

    Elizabeth Stiles: How to make selling feel less sleazy

    Coming soon

    1h 10m
  4. Lydia Bolton: The slow fashion designer making major changes at the core of the industry

    09/08/2023

    Lydia Bolton: The slow fashion designer making major changes at the core of the industry

    Links Lydia Bolton  About this episode We were honoured to welcome Lydia Bolton into the Club to share her incredible founder story during this very special live episode of the podcast. From realities of working in the industry as a fresh fashion grad, to the moment she realised she had a responsibility as a founder to create the designs and changes in the industry that she want's to see. Since this moment Lydia has taken the industry by storm and become a leading force for upcycling movement. Not only creating her own sell out line, but making huge changes by collaborating with major fashion brands (such as as Nike) create real impact at the core of the industry. This journey really showcases the real and raw realities of growing a business, with the need to balance various roles to make ends meet and the need to learn the business skills to turn your passion into a successful venture.   Included in this episode:   Lydia's realisation after leaving University that it wasn't going to be easy to secure a job in the industry.The reality of taking the first steps in the fashion industry by having to work full time in a pub every evening and all day in an internship in the day.The moment she realised she needed to follow her values and make a change in the industry "as a designer it's your responsibility to create what you believe in".Leaving her internship to focus on growing her own brand whilst still working full time in the pub. Seeing starting a business a her own internship in business.After completing a sustainability in fashion course she discovered exactly what she wanted to you. She focused on giving life to the clothes in charity shops that people didn't want to buy. Contacted Trade and gathered the textiles they knew wouldn't sell, and offered a donation.After seeing Lydia's University final year showcase, Lydia was contacted by an Artist who was playing at Glastonbury and asked for Lydia to create a piece for her to wear.Learning how to make it into a business. Lydia soon realised she needed to up-skill and learn how to sell if she was going to make it successful.Core lesson during lockdown that she needed to create pieces that people wanted, rather than just created lines for her own pleasure.She needed to become a brand, rather than be seen as a hobbiest.As she worked more on her brand identity she was approach by Nike for a collaboration in store. This snowballed into being approached by many more brands. Lydia puts this down to being clear on her purpose and communicating it clearly.Lydia's passion for working with bigger fashion brands as she knows she can reach new audiences of those who are less sustainably minded and make a bigger impact.Lydia's thoughts on the future of sustainable fashion: Creative thinking around serious issues and the need to lean towards transparency.

    1h 1m
  5. Jenna O'Keefe: Three steps to reignite your creative spark

    09/05/2023

    Jenna O'Keefe: Three steps to reignite your creative spark

    Discover more about Jenna O'Keefe Follow Jenna on Instagram. Discover Uncommon folk. In this episode: More about Jenna and get journey to become a leading confidence coach, including understanding her own mindset blocksCreative motivation and what’s at the core of losing your sparkTools and tips to stop being demotivated:Tip: Take the emotion and shame out of it. We often make ourselves feel worse as we are in a society where we always need to be productive.Tip: Set the bar low. Stop trying to start at the end and do it all (e.g. if you haven't been going to the gym, go once, don't set out to go every day)Tip: Understand your body and your productivity (Cyclical productivity). Stop trying to push through.Tip: Zoom out - look at the bigger picture. Stop letting the small things stop you. Practice patience.Build resilience /confidence. - Learn from failures and don't hide away if you fail.

    49 min
  6. Valentina Milanova (Daye): The powerhouse tackling women's rights in health & business

    27/04/2023

    Valentina Milanova (Daye): The powerhouse tackling women's rights in health & business

    Explore Daye: https://yourdaye.com/ Follow Daye: https://www.instagram.com/meetdaye/ Want to join live podcast episodes? Explore Uncommon Club. Included in this episode: The purpose behind Daye and why Valentina wanted to make a change in women's health.The first steps Valentina took to build the innovative CBD tampons.How Valentina built the prototypes on her kitchen tableHow she funded the first prototypes and business at the beginningA real look into securing seed funding, including how she built her pitch, who she approached and a behind the scenes.The reality of investment of females. Only 1.8% of all funding goes to female founders.Securing 4.2 million in seed funding and the next steps in building the brand.Putting a team together (including operations, brand, design engineering)How Valentina started marketing the brand. Finding what worked (SEO/organic through a value-added blog, influencers) and what didn't (PR). Going against investor opinion and taking on an artists to build the brand and making a change in women's health product branding. Launching with a subscription model.The reality of launching a purpose-led brand that hasn't been done so far. Battling the many barriers of women and working so hard (high levels of stress) that Valentina developed quite serious physical health conditions.Learning how to manage stress of being a founder.Highs, lows, and lessons learnt from the journey.

    1 hr
  7. Kira Matthews: Powerful journalling prompts for creative founders

    11/04/2023

    Kira Matthews: Powerful journalling prompts for creative founders

    Episode links: Kira's website: https://www.kiramatthews.com/ Kira's Instagram: https://www.instagram.com/kirathebold/ Future self 90 day journal: https://www.kiramatthews.com/shop/p/the-future-self-guide-book Episode overview: Introduction to Kira Matthews and her mission Confidence as a founder, including: - How it doesn't have to be something you hold all the time - Confidence of being yourself - find your unique strengths and don't try and embody someone else's confidence. - Sometimes confidence doesn't even matter, it's about taking steps in fear and growing. Why journalling is so important Three journal prompts that may help you scale, including: - write 7 wins and acknowledge your part in it - how can the challenges you are facing now help you in achieving your goal - how is your product/service the best option for your customer - write down 10 reasons

    1h 9m
  8. Rachel Murphy (Women + Waves): How a passion for riding waves led to collabs with major brands

    21/03/2023

    Rachel Murphy (Women + Waves): How a passion for riding waves led to collabs with major brands

    Episode links Women + Waves: https://womenandwavessociety.com/ Women + Waves Instagram: https://www.instagram.com/womenandwaves/ Uncommon Folk: https://uncommon-folk.com/ What to expect in this episode: How it all began - defying tradition and following your true passionThe start of the community - how to build a really engaging community online and off lineThe H&M collaboration - how it happened and what it's like to work with a major brandWhen Covid hit - how they continued the community through a global pandemicDealing with imposter syndrome int eh lifestyle industryThe challenges as a founder Her top tips for other founders

    1h 12m
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Ratings & Reviews

5
out of 5
3 Ratings

About

We go behind the scenes and uncover the person and journey behind the successful modern creative brands, services and concepts we see today. Discovering just what it takes to go from an idea to scaling to a well-known creative venture. We find out how these innovators got their unique idea off the ground, the challenges faced along the way, and learn more about the niche creative industry they work in. From these personal accounts, we learn real-life advice from the valuable lessons learnt, and hope the journey inspires and helps you to carve your own lifestyle-driven, creative path.

Information

  • Creator
    Uncommon Folk
  • Years Active
    2019 - 2025
  • Episodes
    32
  • Rating
    Explicit
  • Copyright
    © 2023 Podcast by Uncommon Folk
  • Show Website
    The New Kind