Creating Your Personal Brand with Nick Bramley
How to Create a Personal Brand for Professional Impact
Nick has developed new content for his clients recently. He notes that sales has changed significantly in the last few years. The way that people make buying decisions has changed in recent years as well.
* in the old days, the sales professional had all the knowledge, technically.
* now with Google, there is more opportunity to research a decision
So, as a result of an changing environment, Nick explains that sales people have to understand their impact. They must understand their personal brand, as that will now be the critical dimension in any interaction with an already researched and informed prospect.
How to Define Your Personal Brand
Nick turned first to Kevin Appleby. How would he define his personal brand.
* What does he stand for?
* His values?
* Content Kevin has produced or is associated with?
* Things he comments on
* Channels he uses to communicate with?
How would people would people describe Kevin?
* Analytical and arranger
So, where would a prospect see him?
* This podcast
And, is there a sense of consistency across all those questions?
* On the podcast, we create a wide range subject
* Knowledge and capability comes from hosting a podcast.
How would people describe Graham?
* Get’s stuff done.
* In the past, prevarication was a middle names.
* Now, he turns into thoughts and deeds.
* Casts forward, rather than backwards. A futurist. But, not one that loves shiny new objects.
* Strategist as he sees things in a 360 degree way.
If I were a client, would I see these things?
Nick describes himself as
He has aligned himself with all things SALES and all things PEOPLE DEVELOPMENT.
If he was asked to do customer service work? He could, but doesn’t. As it devalues his services.
Can your views on Twitter, about your football team, for example, alienate prospects and clients? Be careful of how you present your views.
Here’s Graham’s comments on the Mayor of London’s attack on the President of the United States of America
Trust and Warmth
We are judged quickly. Can you see yourself working with this person? How do you approach people. Your handshake and smile, active listening etc. This is all about trust and warmth. One could argue in a run-off Boris Johnson versus Andrea Leadsom, Johnson’s technical credibility is lesser. But he wins on trust and warmth.
Without trust and warmth, it is likely that you will turn down work. It will not feel right.
Personal Brand – Make an Impression Statistics
Do you have MISSION, VISION and VALUES on Your Website?
You may recruit against these. Stand for the values, vision and mission. The pay back for the business is good. It strengthens intra-company relationships.
Lots of people who have worked for a company they don’t like, are more likely to be productive if they do.
So, are you a general practitioner or an expert?
The biggest reason you will be damaged by NOT doing something is….
Not so much damaged, more about missing opportunity.
The damage is opportunity. Who would you be aware of? Do you warm to them? Then you can find out more about their technical capability.
You become invisible and unknown.
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