The one with Ken Burnett Why do people give?

This was another treat for me. Ken remains a huge influence on my thinking and this is the first time I’ve been able to dig into who and what influenced him.
We kick off with a history of ActionAid. Ken shows how an open mind and the implementation of best practice saw a small niche charity sky rocket in popularity. Pay particular attention to his comments on testing. Plenty to be learned here about innovation and how even the most unconventional recruitment practices can pay dividends.
It’s when we get to the question of why people give that things get really interesting. We discuss how artifice seems to have taken over from engagement for many organisations. We also cover leadership, the supporter experience and how the fundamentals of fundraising seem to have been forgotten – and how they are essential for our future success.
Ken takes us through some of his favourite appeals and explains why they worked and what made them successful and finally we move on to his thoughts for the future. We revisit best practice again before Ken makes a few trademark points about the need to switch from fundraising and focus on how we can be part of the change the world movement instead. All the resources can be downloaded on my blog, queerideas.co.uk