382 episodes

Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

The Obvious Choice Jonathan Goodman

    • Health & Fitness
    • 4.6 • 9 Ratings

Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

    219 | Scaling Coaching (The Big Mistake People Make) Part 2

    219 | Scaling Coaching (The Big Mistake People Make) Part 2

    There's only so much you can do alone in your business. That's why, if you want to scale, you'll need to do two things: hire help and get comfortable following up with leads.
    Why clients don't care like you think they do if you assign a different coach to them Creating your book of business Reframing your mindset around lead turnaround time and following up --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 38 min
    218 | In-Person Networking The Smart Way (HOT SEAT)

    218 | In-Person Networking The Smart Way (HOT SEAT)

    No matter the size of your online following, you don't want to sleep on in-person networking.
    When done right, it can have a much faster and larger impact on gaining clients than social media.
    Use social media not as a discovery mechanism but this thing instead Building a community based on the 1% that makes you different The homework assignment you'll want to do --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 31 min
    217 | Clay Hebert - Help People Understand What You Do

    217 | Clay Hebert - Help People Understand What You Do

    Have you ever had someone ask you what you do, only to stumble over your words?
    Communicate what you do in a way that creates interest and leaves you stumble-free.
    Pretend like you're a screenwriter and finding the story Defining your champagne moment and perfect calendar Three questions to ask yourself to identify what you should focus on for a happier business and life --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 51 min
    216 | Scaling coaching (The Big Mistake People Make) Part 1

    216 | Scaling coaching (The Big Mistake People Make) Part 1

    Many coaches make the mistake of waiting until they're bursting at the seams to start laying the groundwork for scaling their business. 
    With the right systems, the right people, and the right tech, you can grow your business far bigger than you thought possible.
    The difference between working "on" your business and "in" your business - and how to work on your business more Why coaching is the best business model and the Passive Income Fallacy Three steps to creating your scalable business --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 49 min
    215 | Setting Your Pace To Grow (HOT SEAT)

    215 | Setting Your Pace To Grow (HOT SEAT)

    Do you ever feel like you just can't get a good rhythm in growing your business? You'll be on a streak, and then life manages to slow you down.  Changing your growth tempo might help. 
    The 8-4 rule Avoiding burnout and bore-out Is it possible to do it all? --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 18 min
    214 | Steve Kamb - When You Don't Stand Out In The Fitness Space

    214 | Steve Kamb - When You Don't Stand Out In The Fitness Space

    When you just want to help people get healthier, it's hard not to get lost in the crowd of other coaches.
    You don't have to be the biggest, strongest, most fit to stand out. Standing out is easier, and more fun, than you might think.
    Engineering your product for your specific person When you don't stand out in the fitness space The 10% rotation rule for your content and how to build trust with Easter eggs --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 59 min

Customer Reviews

4.6 out of 5
9 Ratings

9 Ratings

mrscottspencer ,

Podcast that’s 💯 all the time

Jonathan, Amber and Ren have kept me going in bringing my coaching online (as well as in-person for over 35 years). I’ve seen it all, but these guys constantly help me ‘tweak’ what I’m doing over and over. I hate change, but I welcome change that makes sense… and these guys just make sense in my line of work. Thanks 🙏

Ben from London,England ,

THE podcast for personal trainers

Jonathan is one of the most knowledgeable experts in the field of personal training. The podcast provides buckets of information with real-world examples, presented in a way that allows for practical application. Awesome!

J P Brady ,

Great to have the senior authorititve voice in Online Training on podcast!

I first learned about Jonathan Goodman back in 2016, and took little time in recognising he’s not only a man who really knows what he’s talking about, but clearly diligent and demonstrates great integrity.

This made him trustworthy in my eyes, and since reading his books and graduating from his ‘Online Trainer Academy’ have never doubted for a moment that investing in his work was worthwhile in helping me realise my ambitions.

I’ve got all editions of his ‘Fitness Marketing Monthly’, but have not finished them (yet!), only due to a disruption getting me out of the habit, and the subsequent ease of leaving them on shelf ‘until tomorrow!’

The podcast format is today the best / easiest means of learning so I was thrilled when my coach Amber (who manages ‘The Online Trainer Show’ - and should speak up more in my humble, biased opinion) brought it to my attention!

His co-hosts Ren and Carolina provide a great, engaging dynamic which makes this not only an invaluable free resource for fitness professionals looking to develop their online business, but enjoyable in the process.

I now love listening to an episode or two each week whilst programming for my clients, with a coffee…

Thanks so much for your hard work guys, keep it up, it is really appreciated!

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