16 episodes

We share stories of the world’s most ambitious and exciting physical product brands, to help you capitalize on the monumental change in how, why and where consumers buy.

The Physical Product Movement Fiddle

    • Entrepreneurship
    • 5.0 • 1 Rating

We share stories of the world’s most ambitious and exciting physical product brands, to help you capitalize on the monumental change in how, why and where consumers buy.

    Multiple Revenue Streams & Upcycling Food with Daniel Kurzrock, Co-Founder & CEO at ReGrained

    Multiple Revenue Streams & Upcycling Food with Daniel Kurzrock, Co-Founder & CEO at ReGrained

    In this episode of The Physical Product Movement, we're joined by Daniel Kurzrock, Co-Founder & CEO at ReGrained. Dan shares how he was first introduced to the problem of food waste. When he brewed his own beer back in college, Dan did a great job recognizing the environmental impact of food waste and ReGrained was born out of the desire to try to address this problem. He talks about how, as a company they've taken a leadership role in the upcycling movement by giving talks, releasing content, highlighting landmark research on this subject. He also shares some of the great opportunities for companies to differentiate their products by using upcycled ingredients, and also how companies can unlock additional lines of revenue by reviewing the byproducts of their production process.

    • 49 min
    The Importance of Knowing your Margin with Jeff Wiguna, CEO & Co-Founder at Kuju Coffee

    The Importance of Knowing your Margin with Jeff Wiguna, CEO & Co-Founder at Kuju Coffee

    In this episode of The Physical Product Movement, we're joined by Jeff Wiguna, CEO & Co-Founder of Kuju Coffee: a leading pour over coffee brand targeting the outdoor market. Jeff reveals the story behind Kuju Coffee, how they came up with their branding, positioning strategy and their approach to wholesale distribution. Jeff also talks about the importance of knowing your margin, understanding production capacity and why they chose to manufacture in-house.

    • 38 min
    From a Social Worker to Paradise Snacks with Emily Edwards, Founder & CEO at Emily's Foods

    From a Social Worker to Paradise Snacks with Emily Edwards, Founder & CEO at Emily's Foods

    In this episode of The Physical Product Movement, we're joined by Emily Edwards, Founder and CEO of Emily's Foods. First and foremost, Emily share everything about her brand: Paradise Snacks, it's focused on plant based, allergy friendly treats. Emily journey started as social worker and followed her passion for food and more specifically: tasty desserts. Emily also uncovers why she steered away from launching a brick and mortar location and why she chose to launch a CPG product instead. Furthermore, she also gives great advice about how to connect with other food entrepreneurs and the specific communities that have been very helpful to her on this journey.

    • 32 min
    Upcycling, Manufacturing & Plant-based Products with Claire Schlemme, Co-Founder & CEO at Renewal Mill

    Upcycling, Manufacturing & Plant-based Products with Claire Schlemme, Co-Founder & CEO at Renewal Mill

    In this episode of The Physical Product Movement, we're joined by Claire Schlemme, Co-founder & CEO at Renewal Mill. Claire shares her learnings from founding an organic juice company, recognizing the large amount of food waste produced and seeing an opportunity to reuse or upcycle these byproducts. In addition, Claire shares the importance today's consumers are placing on sustainability as part of their purchasing criteria, her journey from finding a product to focus on, figuring out the manufacturing process and taking these products to market online and through retail partnerships.

    • 39 min
    Productizing Brand, Food and Ingredients with Britt Whidden, Co-Founder at Gimme Some

    Productizing Brand, Food and Ingredients with Britt Whidden, Co-Founder at Gimme Some

    In this episode of The Physical Product Movement, we're joined by Britt Whidden, Co-Founder of Gimme Some. Britt shares her difficult experience with taking over her late father's seasoning business and how this experience helped her recognize opportunities for restaurants and food trucks to productize their brand, food and ingredients.

    • 35 min
    Spotting the Need with Mark A. Samuel, Founder and CEO at IWON Organics

    Spotting the Need with Mark A. Samuel, Founder and CEO at IWON Organics

    In this episode of The Physical Product Movement, we're joined by Mark Samuel, the founder and CEO of IWON Organics. Mark reveals how he was able to spot a need in the market and develop a product to fit this market opportunity. He also shares strategies to develop wholesale and retail partnerships, and his approach to rolling up his sleeves and just getting things done.

    • 31 min

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