83 episodes

We share stories of the world’s most ambitious and exciting physical product brands, to help you capitalize on the monumental change in how, why and where consumers buy.

The Physical Product Movement Fiddle

    • Business
    • 5.0 • 1 Rating

We share stories of the world’s most ambitious and exciting physical product brands, to help you capitalize on the monumental change in how, why and where consumers buy.

    Developing a Successful and Tasty Organic Product with Grace Ventura, CEO & Founder at Grace’s Goodness Organics

    Developing a Successful and Tasty Organic Product with Grace Ventura, CEO & Founder at Grace’s Goodness Organics

    In this episode of the Physical Product Movement Podcast, we're joined by Grace Ventura of Grace’s Goodness Organics, a plant-based sipping broth made from simple ingredients like vegetables, wellness herbs, and MCT oil. Her brand focuses on those with an active lifestyle looking for a healthy mini-meal or a quick pick-me-up.
    Grace tells the story of how food and nutrition were a big area of struggle for her clients. Wanting to help them, she landed on plant-based sipping broths. Grace describes how she started Grace’s Goodness Organics, explains the importance of authenticity behind the brand, and how customers can feel the intention and energy in the brand’s products.

    • 55 min
    Why CPG Brands Needs to Differentiate Their Products to Thrive with Laurel Orley, CEO & Co-Founder at Daily Crunch Snacks

    Why CPG Brands Needs to Differentiate Their Products to Thrive with Laurel Orley, CEO & Co-Founder at Daily Crunch Snacks

    In this episode of the Physical Product Movement podcast, we talk with Laurel Orley, CEO and Co-Founder of Daily Crunch Snacks, a women-owned and non-GMO healthy snack company. Laurel spent thirteen years building brands at Unilever and had the opportunity to work on well-known brands like Lipton Tea, the Ragu line of sauces, Dove Body Wash, and the Dove Men’s line of products.

    She has a unique approach on what is needed to succeed as a brand. Today, Laurel talks about different trends in the CPG space and how Keto and Plant-based brands need to differentiate more to connect meaningfully with the consumer.

    Laurel also shares her approach to trade shows and how to get better results from virtual or in-person trade shows. Lastly, she talks about how getting into a retail store is just the beginning, and what you need to do as a brand to cultivate that relationship and succeed with the retailer.

    • 50 min
    [Greatest Hits] Understanding Landed Costs & Profit Margins with Marc Siden, Co-Founder & CEO at Cloud Water

    [Greatest Hits] Understanding Landed Costs & Profit Margins with Marc Siden, Co-Founder & CEO at Cloud Water

    Is there any way smaller, emerging beverage brands can compete with giants like Coca-Cola? In one of the previous episodes of the Physical Product Movement podcast, we got a positive answer. Marc Siden, Co-founder, and CEO of Cloud Water is an ambitious entrepreneur who has established a natural sparkling hemp beverage brand with premium botanicals.

    Marc shares the challenges of leading his company through COVID and how they've been able to thrive. He also talks about difficulties and opportunities in the beverage space, specifically on how to compete against established giants like Coca-Cola.

    Lastly, Marc gives some great insights on the importance of understanding your landed and promotional costs, distributor margins, retailer margins, and shipping.

    • 56 min
    [Greatest Hits] The Secrets to Conducting Useful Customer Research with Josh Belinsky, Co-Founder at Slate Milk

    [Greatest Hits] The Secrets to Conducting Useful Customer Research with Josh Belinsky, Co-Founder at Slate Milk

    Since the first episode of The Physical Product Movement podcast, we have heard many incredible stories from different CPG entrepreneurs. Among our guests was Josh Belinsky, the Co-Founder of Slate Milk, a line of lactose-free, high protein, and better-for-you chocolate milk.
    Josh shared how his struggle with lactose intolerance while also having a love for chocolate milk, motivated him to start Slate Milk. Josh also talked about the importance of asking the right questions when doing customer research and staying curious, especially when breaking into a very competitive category.
    It was a great episode, and we believe you'll get a lot out of this conversation with Josh Belinsky.

    • 43 min
    Redefining Kombucha and Developing a Unique Functional Beverage with Jamba Dunn, Founder & CEO at Rowdy Mermaid

    Redefining Kombucha and Developing a Unique Functional Beverage with Jamba Dunn, Founder & CEO at Rowdy Mermaid

    Jamba Dunn, Founder, and CEO of Rowdy Mermaid, is our guest today on The Physical Product Movement podcast.

    Rowdy Mermaid is a premier kombucha and functional beverage brand located in Boulder, Colorado. Jamba talks about his obsession and passion for kombucha and how his scientific and research-focused approach led to a unique, light, refreshing, clean, and functional beverage.

    He shares how his past experience had made him extremely reluctant to become an entrepreneur until he got positive support and feedback from friends and family. Jamba also discusses how he started Rowdy Mermaid, the importance of being selective about the words used to position and market products, and how that impacts customer expectations.

    • 53 min
    [Greatest Hits] CPG Operations and Scaling with John Schiaroli, President and Founder at Armatura Company

    [Greatest Hits] CPG Operations and Scaling with John Schiaroli, President and Founder at Armatura Company

    We had many fantastic amazing guests on the Physical Product Movement podcast with unbelievable stories. And one of them was John Schiaroli, President and Founder of Armatura Company, which helps food and beverages entrepreneurs scale their businesses.

    With his decades of experience in food and beverage, John makes operations simple and scalable. He shared everything CPG entrepreneurs need to know about CPG operations, from the dos and don’ts of working with co-packers to the differences between brands that thrive and brands that fail.

    We had a fantastic conversation with John and decided to share it again.

    • 25 min

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