The power of language in politics

To the Point with Portland

Frank Luntz is one of the biggest names in the research business, a language expert who has made the reputations of presidents and prime ministers. In the first episode of season three of 'To the Point with Portland', he sits down with partner Gabriel Milland to discuss the purpose of research, how to conduct focus groups and polling diligently and effectively, and what business can learn from politics.

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