142 episodes

Feeling lost in the product business world? Need to take your physical product sales and strategy to the next level? Asking yourself: Is it possible to create passive income and multiple streams of revenue in the product world? Can you make your physical product or private label business a full-time income from a side hustle? Can makers take their handmade items and manufacture in a smart way to scale their businesses and handle teams, inventory, and production? Each week, these two women entrepreneurs, product experts, and biz besties, Jacqueline and Minna have a workshop-style strategy hour of social media marketing strategies and real tactics about the challenges of a being a product entrepreneur and juggling life being a boss and mom, goal digger, coach and female business owner in this ever-changing online world. Episodes are marketing school format with actionable takeaways that include how to grow your online platforms and revenue - e-commerce business sales channels, gaining perpetual traffic to your website, such as Amazon, Shopify, and Etsy and offline, such as wholesale startup, traditional and non-traditional marketing, social media influencer marketing, creative small business marketing ideas and content calendar, scaling handmade, maker and manufacturing, product keywords and blogging, how to leverage e-commerce seller visibility, overcome entrepreneurial mindset and growth, and effectively tackle product-based struggles with productivity hacks and easy organization tips. And, last but not least, how to create an amazing life and build the business you dream of, whether you're a start-up, 6-figure business or millionaire mom. Guests include: Jasmine Star, Tyler J. McCall, OPI Nail Laquer Founder Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First and more.

The Product Boss Podcast Jacqueline Snyder and Minna Khounlo-Sithep

    • Marketing

Feeling lost in the product business world? Need to take your physical product sales and strategy to the next level? Asking yourself: Is it possible to create passive income and multiple streams of revenue in the product world? Can you make your physical product or private label business a full-time income from a side hustle? Can makers take their handmade items and manufacture in a smart way to scale their businesses and handle teams, inventory, and production? Each week, these two women entrepreneurs, product experts, and biz besties, Jacqueline and Minna have a workshop-style strategy hour of social media marketing strategies and real tactics about the challenges of a being a product entrepreneur and juggling life being a boss and mom, goal digger, coach and female business owner in this ever-changing online world. Episodes are marketing school format with actionable takeaways that include how to grow your online platforms and revenue - e-commerce business sales channels, gaining perpetual traffic to your website, such as Amazon, Shopify, and Etsy and offline, such as wholesale startup, traditional and non-traditional marketing, social media influencer marketing, creative small business marketing ideas and content calendar, scaling handmade, maker and manufacturing, product keywords and blogging, how to leverage e-commerce seller visibility, overcome entrepreneurial mindset and growth, and effectively tackle product-based struggles with productivity hacks and easy organization tips. And, last but not least, how to create an amazing life and build the business you dream of, whether you're a start-up, 6-figure business or millionaire mom. Guests include: Jasmine Star, Tyler J. McCall, OPI Nail Laquer Founder Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First and more.

    Important Things to Think About BEFORE Adding on a Sales Channel

    Important Things to Think About BEFORE Adding on a Sales Channel

    Ep. 136: We get this question a lot: Should I add on this sales channel or platform? Because, really, we want to grow our product businesses ... but first, there are a few factors that should be considered BEFORE you take the leap of adding on an additional sales channel to start, maintain and grow. We go over these important things to think about in today's episode. Let's get started!
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    Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.
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    We'd love to connect with you on Instagram! Join us at @theproductboss
     
    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    • 28 min
    5 Places to Plug Holes to Stop Losing Money in Your Product Biz

    5 Places to Plug Holes to Stop Losing Money in Your Product Biz

    We're all losing money somewhere in our businesses. From watching our students, clients, fellow business owners, we've realized there are consistently five places to plug holes to stop losing money in most product businesses. We share them with you in today's episode to help you create more profit in your bottom line.
    Links mentioned:
    ShippingEasy*
    *This is an affiliate link which means Jacqueline and Minna earn a commission when you purchase, at no extra cost to you. We fully love and use ShippingEasy in our businesses. And, essentially, if you buy this from us, we get some coffee money, but it also saves you time and money shipping your products. Win-win.
    --
    Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.
    --
    We'd love to connect with you on Instagram! Join us at @theproductboss
     
    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
    --
    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    • 29 min
    What to Do When You Feel Like Quitting Your Business

    What to Do When You Feel Like Quitting Your Business

    Ep. 134: Honestly, we all feel like quitting some time in our entrepreneurial journey. In this episode, we go over what to do when you feel like quitting your business. What should you do? 
    Linked mentioned:
    Zatka Decor
    --
    Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.
    --
    We'd love to connect with you on Instagram! Join us at @theproductboss
     
    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
    --
    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    • 36 min
    • video
    From Bio-Engineer to Influencer to Product Boss with Christine Hronec of Gauge Life

    From Bio-Engineer to Influencer to Product Boss with Christine Hronec of Gauge Life

    Brought to you by “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a content plan of action for product business owners. Go here for this special offer: www.ayearofcontent.com.
    Ep. 133: Today we have a special guest sharing her journey into becoming a Product Boss and creating her own supplement line. Christine shares her startup strategy, exposure tips and how she conquered her aversion to video to becoming a YouTube influencer in her own right.
    Christine Hronec is an author, chemical and bio engineer, food scientist, and bikini fitness competitor. Christine got her start at Fortune 100 Company DuPont as a chemical engineer for 6 years before branching out as an entrepreneur. Christine is the founder and CEO of Gauge Girl Training, a nutrition and fitness online coaching service, and founder of Gauge Life, a dietary supplement nutrition line. 
    Connect with Christine:
    Gauge Life website to purchase products
    Gauge Girl Training
    Gauge Girl YouTube
    --
    We'd love to connect with you on Instagram! Join us at @theproductboss
    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
    --
    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    • 44 min
    [LIVE Podcast Recording] 3 C's of Content Everyone Should Have - Dallas Market Speaking Event

    [LIVE Podcast Recording] 3 C's of Content Everyone Should Have - Dallas Market Speaking Event

    Recorded LIVE from Dallas Market. 
     
    The truth is: today's consumer demands valuable content and this has made us all into content creators: brands, boutique owners, buyers, retailers, etc. They want to hear more than just "buy from us" or “here is a sale”. The 3 C's of Content are pillars that every person (or store) selling physical products should be doing to create content that engages and connects with their customer - and gets them to want to buy. When it comes to content, this is what you should be putting in front of your customer, like three legs on a stool, you need all of them.
     
    Need help implementing? We have “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a plan of action. Go here for this special offer: www.ayearofcontent.com.

    • 56 min
    The Secret to Blowing Up: Ask for What You Want with Lisa Mastela of Bumpin Blends

    The Secret to Blowing Up: Ask for What You Want with Lisa Mastela of Bumpin Blends

    Ep. 131: This episode with founder of Bumpin Blends is not to be missed. In a short ten months, Lisa Mastela has taken her business of superfood smoothie frozen cubes and bootstrapped it to new heights with lots of testing, bartering, hard work and the power of asking for what she wants. Lisa is so generous with sharing the behind-the-scenes of her startup and you'll understand why she is blowing up with success.
    Enter the Giveaway to win some Bumpin Blends smoothies on our Instagram at @theproductboss!
    Get yourself some superfood smoothies at code "THEPRODUCTBOSS" for 20% off at www.bumpinblends.com.
    Connect with Lisa and Bumpin Blends at:
    Bumpin Blends website
    Bumpin Blends Instagram
    --
    We'd love to connect with you on Instagram! Join us at @theproductboss
    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
    --
    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    • 45 min

Customer Reviews

Clemmie sparkles ,

Potential...

This podcast I was so excited for this show but so far listening to 5 random episodes I’m begging them not to mention their mastermind for the next 10 minutes.... nope they’ve plugged it again. Every topic point segways into their pitch with very little content.

MaggieRPC ,

Relatable for all Female Entrepreneurs

Thanks Facqueline and Minna for amazing work, I especially loved your message about finding your own voice and surprising yourself. Keep up the good work - would love to be on your podcast!

picturinglifebye ,

Really helpful

I just started my small business and this podcast really helped me understand so much more about social media, why customers want and what to expect, thanks so much xx

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