152 episodes

A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

The Publisher Lab The Publisher Lab

    • Business
    • 5.0 • 5 Ratings

A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

    Government Report Outlines Google's Anti-Competitive Practices & Why Quartz's May Regret Pivoting to Subscription

    Government Report Outlines Google's Anti-Competitive Practices & Why Quartz's May Regret Pivoting to Subscription

    Tyler and Shelby discuss a new government report that accuses Google of creating its market dominance through anti-competitive behavior. They also talk about how Quartz's revenue has declined by 57% after switching to monetizing subscriptions and how Amazon's Online Associates has been volatile for some publishers. 

    • 23 min
    Travel Ad Spend Increases in Europe & Google's Impending Limited Ads Feature

    Travel Ad Spend Increases in Europe & Google's Impending Limited Ads Feature

    Shelby is joined by Whitney Wright to discuss how ad spend for the travel industry is starting to increase ad spend in Europe as tourism starts to reboot and how 26% of U.S. adults turn to Youtube for news. They also talk about how Google is planning to release a new feature called Limited Ads which serves simple ads via Ad Manager to users who didn’t give their consent to share their cookies or other identifiers. 

    • 12 min
    New Google Web Stories WordPress Plugin & Facebook Post Frequencies

    New Google Web Stories WordPress Plugin & Facebook Post Frequencies

    Tyler and Shelby discuss how Facebook seemingly punishes publishers for posting at the wrong frequencies by withholding posts from Facebook's news feed. They also talk about Google's new Web Stories WordPress Plugin and a new media study. 

    • 19 min
    U.S. Ad Rates Hit All-Time Peak & Creating Content for Younger Audiences

    U.S. Ad Rates Hit All-Time Peak & Creating Content for Younger Audiences

    Tyler and Shelby discuss how the U.S. ad economy has increased for the first time since March and how ad rates have hit an all-time peak before the holiday season. They also talk about different methods for creating content that caters to Millenials and Gen Z. 

    • 23 min
    The Fallout of the Taboola-Outbrain Merger & New Strategies for Content Ideas

    The Fallout of the Taboola-Outbrain Merger & New Strategies for Content Ideas

    Tyler and Shelby discuss why the Taboola-Outbrain merger was called off and different ways to come up with new content. They also talk about the importance of keywords in domains. 

    • 19 min
    Is Publishing Pivoting Back to Contextual & Why Web Core Vitals Aren't Important for Ranking

    Is Publishing Pivoting Back to Contextual & Why Web Core Vitals Aren't Important for Ranking

    Tyler and Shelby discuss how publishers are eyeing contextual ads for increasing revenue and how the U.S. Department of Justice is expected to pursue Google with antitrust charges. They also talk about a new study on native ads and how Web Core Vitals aren't expected to greatly affect rankings. 

    • 24 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Hhhgyhdj ,

Great content publishing & website monetization podcast

Awesome quality podcast on digital publishing. They hit everything from SEO to monetizing your website with ads and affiliate revenue. Great industry and trends insights from a couple of true experts that are great at breaking down information.

doc.hans ,

A really good listen for online publishers!

You should listen to this podcast if you want to increase monetisation across your site, through data-led testing and insights. The guys chat in an informal, genuine manner and are very knowledgable in their areas of expertise - basically all things publisher focused. Their holistic view of monetising sites is lacking across a large number of publishers today. Publishers see each revenue stream as separate, opposed to the bigger picture. I've worked in ad tech a number of years and learn something new every episode. Sterling work gents, keep it up!

Mikenjac ,

Essential listening for online publishers

Smart insights from a Google Certified Publishing Partner. Ezoic gets that revenue and user experience metrics are inextricably linked. The use of automated testing and artificial intelligence removes personal bias - let's face it - we all have them! It puts data at the center of decision making. Testing ad positions is painstaking when done manually - using automated tools means you do way more testing than could possibly be done manually, balances user experience with revenue and makes sustainable revenue hikes possible. I like it!

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