Hello, we are Steven Rick and Tim Elliott and we are the hosts of 'The Re of Marketing podcast'.
Join us as we guide you through a series of conversations, debates, interviews and points of view all with the aim of getting you to rethink the work of marketing.
In this podcast we delve into the world of marketing, it's pro’s, it’s cons, the good and the bad and we look at how we marketers could be and should be using our creative superpowers for the good.
We believe marketers, as people of influence, as people who have a voice or amplify others have a responsibility to put the right stories and messages into the world.
"The stories we tell can change the world"
Here is a little bit more about us.
Steve and Tim have worked in marketing for a combined 35 years (we still like to think we're young) have an unobstructed and unfiltered view on what marketing is and should be. Steven has worked in educational and technology marketing, ed-tech and strategy, whilst Tim has been involved in thousands of strategy levels conversations across industries and markets and is also a startup mentor and entrepreneur in residence and head of the UK chapter of a global team of human-centred designers.
We hope you enjoy the show and feel free to reach out to either of us with any questions or queries our details are below
Thank you and enjoy listening.
PS: You may notice two show types the long-form conversations (the blue ones) and RE/Bites (the pink ones) these are short but interesting conversations, a little like an audio blog to keep you entertained between seasons
By now you’re probably wondering what a Noss-a- sode is.
It is a special title for a special occasion, it’s our first-ever return visitor and our first-ever co-host with the man they call Steve Noss
If you haven’t listened to Steve Noss previous guest appearance in Season 2 https://reofmarketing.com/episode/re-steve-noss (here it is )
The topic of conversation in this episode is EX, or employee experience. Cooper Parry have hired 80 people or so over the last year or so, and are a master of culture and employee experience so there is no better person to lead us through a conversation on a topic that is currently always changing.
We discuss, culture, employer branding, onboarding, the change in workplaces, the loss of serendipity and spontaneity and what the future holds.
If you are interested in learning more about Steve Noss and the ethos behind Cooper Parry he recently did a great talk for https://creativemornings.com/talks/steve-noss-head-of-creative-from-cooper-parry/1 (CreativeMornings on the topic of Radical)
We are back for a third season in under a year but let's face it, if it weren't for a certain C-word....Yes, we meant Covid, we would have just spent this time sat in traffic.
Season 3 is the ‘Hybrid’ season, bucking the trend and professionalism of other podcasts where the listener knows what they are going to get, we do the opposite and mix it up.
We have episodes where Tim and Steve wang on about stuff and try to relate it to marketing! Sometimes successfully, sometimes not!
We have invited some previous guests back as full co-hosts and we have whole new interview-style shows too.
This episode is another typically not very marketing flavoured episode, but it does include interesting bits like
The mandatory CV19 mention
WFH is the symptom of change, it's the tip of the iceberg
The relationship between work and identity of self
Marketing is about psychology, not sales
Are marketing and communications the same job anymore?
A very good seagull joke at around 27 mins
Redefining the word customer
And two readings from the https://hiutdenim.co.uk/collections/print/products/year-book-5 (HIUT Denim yearbook)
Hope you enjoy the show, you can let us know what you think in the reviews section as long as it's over 4.9 stars otherwise go whistle in the wind
Love Tim and Steve
RE/BITE: 16 With Amir Bazrafshan
In RE/BITE 16 I speak to my good friend and one of the smartest people I know Amir Bazfarshan.
Amir has runs two video related businesses; a video marketing agency and a startup called ApricotBox which is a monthly subscription service that turns blog posts into video content for social media.
He's a self confessed marketing geek with an interest in behavioural economics and persuasion. He also coaches on Seth Godin's altMBA.
in the short and chewy conversation we speak about marketing lessons he’s learnt from building Apricot box , the engagement fallacy and football formations.
You can find https://uk.linkedin.com/in/amir-bazrafshan-a0843212 (Amir on LinkedIn ) , his agency https://www.apricotvideomarketing.com/ (Apricot) here and the subject of today’s conversation https://apricotbox.co.uk/ (Apricotbox) here.
RE/BITE: 15 With Ross Davies
Welcome to Re/Bite 15 a short and chewy conversation with somebody interesting and this episodes 'someone interesting' is https://www.linkedin.com/in/rossdavies/?originalSubdomain=uk (Ross Davies)
Ross is the owner of one of the best web / digital design agencies I've come across in my 20 years and in this Re/Bite I ask him what's new?
We discuss the evolution of buyer behaviour especially through e-commerce following covid and intelligent guided systems and what its been like to run a remote agency?
Check out https://www.strafecreative.co.uk/ (Strafe Creative )here
Check out https://www.videoask.com/?gclid=Cj0KCQiAj9iBBhCJARIsAE9qRtDug-Hki8GA4tVfPmQSUnvOHeOgm7_felUdnOkYvmDVS62xWPWftHAaAlvmEALw_wcBandgclsrc=aw.ds (video ask) here
RE/BITE: 14 With Jenny Lowthrop
There is so much good stuff to delve into in this conversation with Jen, Agile, human-centred design, happiness, work, projects and more.
I am a big advocate of human-centred anything and really loved the link between the agile framework and happiness
You can find out loads more about Jenny and her work at 'https://feelgooddogood.co.uk/ (Feel good do good)' website where you will find link to all their socials and jenny the human is on @jlowthrop on the socials too.
If Agile (with a capital A) piques your interest Jenny recommended the best place to start is https://agilemanifesto.org/ (The Agile Manifesto).
Thats for RE/Bite 14 from me Tim Elliott, I'll be back soon with another short and chewy conversation with someone really interesting.
Season 3 planning of the proper long-form pod is underway and we have some cool ideas so in the mean time check out season 2 here
RE/BITE: 13 With Karl Shaw
Welcome to the very 1st RE/Bite mini-sode of 2021. Re/Bites are short and chewy conversations with interesting people to fill the space between the long-form seasons of the RE of Marketing podcast.
In this episode, we speak to a local legend of Derby, Mr Karl Shaw. Karl is a designer so its no surprise in this episode we discuss design but not only that, client relationships, the power of space and simplicity and co-creation.
Even after 20 plus years as a creative the skill of design illudes and is something I wish I had but Karl is a true pro and a true purist so I loved this conversation. Despite coming at the creative field from different angles we have so much in common.
I hope you enjoy listening if you do give it a share.
You can catch more of Karl on the links below.
https://www.silverbirchcreative.com/ (Silver Birch Creative)
https://mrshaw75.co.uk/ (Mr Shaw)
Thank you one and all I appreciate your ear time :)