The Recipe For SEO Success Show Kate Toon SEO Educator

I’ve started a new style of episode. 
I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me. 
My tips, my advice.
So I thought I’d start sharing that with you. 
After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. 
Today I’ll be covering Core Web Vitals: what are they, why do we care about them, and how we can make them better.
 
Useful Resources: 
Algorithm Change history 
Algorithm updates  
Freebies:
Free webinar: Increase your website traffic (and sales)
The Ultimate SEO Checklist
Free SEO Nibbles Course

Leaving your audience satisfied with every click
So you have your beautiful new website.
You’ve carefully written the copy and paid an arm and a leg for a fancy pants design, you’ve even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site.

But you’ve noticed something odd when you look at Google Analytics.
Your time on site is low.
People are only viewing one or two pages.
And your conversions are lower than worm doing a limbo.

‘What went wrong?’ you cry, gnashing your teeth.
Well it could be your user experience.
How people enjoy and consume the content on your site, and travel from point a to point b.

Perhaps there are 15 steps before I can check out.
Perhaps the font is so small it needs a microscope to read.
Or the buttons have grey copy on a grey background.

User experience is crucial not just for … the users, but also to please the Google beast, so lets dig into this topic today.
Tune in to learn: 
User experience: what it is, and how it differs from accessibility
How to measure user satisfaction
Why engagement is so important to SEO
Which good engagement metrics to focus on
The pros and cons of heat mapping tools
Kevin’s best heat mapping tool recommendations
Which GA4 reports you should focus on
How marketers should approach SEO content in 2023, compared to 2013
Kevin’s number one tip to improve user experience
Useful resources: 
Hotjar
Crazy Egg
Clarity by Microsoft
Speedy Website Review Checklist
Head to episode notes
Freebies:
Free webinar: Increase your website traffic (and sales)
The Ultimate SEO Checklist
Free SEO Nibbles Course
 
Sign up for the Recipe for SEO Success Course
 

A complete history of algorithm updates (and why they matter)
Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner.

But the truth is most of the updates don’t impact small business website owners, and Google is pretty open about the big changes that you really need to take action on.

In this episode, I’ll run through a complete history of the algorithm updates since 2011 and explain what they mean and how they help.
 
Tune in to learn: 
What is an algorithm?
Why are all the updates named crazy things?
The biggest updates you need to know about
Why Google changes things all the time
Bonus: top tips on how to use pop-ups on your website.
 
Useful Resources: 
Algorithm Change history 
Algorithm updates  
Freebies:
Free webinar: Increase your website traffic (and sales)
The Ultimate SEO Checklist
Free SEO Nibbles Course

Brendan Kelso and Kate Toon get back to basics
It’s time to get back to basics.
If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure.
 
But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making.
 
Because the truth is it’s often not bleeding edge SEO that makes the difference in this market, but ensuring you’ve ticked off all the essentials. 
 
So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love.
 
Tune in to learn: 
Easy site changes that make all the difference
SEO basics that most people forget
Why Google My Business should be a priority
Why it’s not the cutting-edge things that matter
And so much more.
 
Useful resources: 
 
 
Head to episode notes 
 
Freebies:
 
Free webinar: Increase your website traffic (and sales)
The Ultimate SEO Checklist
Free SEO Nibbles Course
Sign up for the Recipe for SEO Success Course
 

Building quality backlinks and promoting your content
I know, I know, backlinks are well-trodden ground, we’ve covered them before and we’ll likely cover them again.
Because still after all this time, debate rages about whether backlinks really do make a difference to you ability to rank.
Google encourages us to earn, not buy links.
SEOs tell us to focus on quality not quantity.
We dutifully keep our backlink profiles clean, disavowing on a regular basis.
But is any of this working?
And if the black hat tactics don’t work (PBNs, comment spam and the rest) why do so many SEO types still do them?
Today we’re getting back to basics on backlinks and it’s a refresher that’s definitely worth your ear time.
Tune in to learn: 
Do backlinks matter to Google? 
If backlinks from social media have any impact or authority
Where to start setting up your first 3 backlinks
How to recognise good backlinks
How to recognise the red flags
How content promotion ties in with link-building
Ranking locally - what effect local backlinks will have
Alan’s favourite tools to track backlinks
Dodgy backlinks - are disavows worth it?
Alan’s top backlink tip
 
Useful resources:
Ahrefs
Growth Gorilla Email Finding Chrome Extension
Pitchbox
Hunter.io
 
Head to episode notes
 
Freebies:
Free webinar: Increase your website traffic (and sales)
The Ultimate SEO Checklist
Free SEO Nibbles Course
Sign up for the Recipe for SEO Success Course

I’ve started a new style of episode. 
 
I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me. 
 
My tips, my advice.
So I thought I’d start sharing that with you. 
 
After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. 
 
Today I’ll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords?
 
Freebies:
Free webinar: Increase your website traffic (and sales)
The Ultimate SEO Checklist
Free SEO Nibbles Course
 
Sign up for the Recipe for SEO Success Course