67 episodes

Welcome to Deathground Marketing's Retail Podcast. The Mobshow.

In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one.

6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have multi million pound revenues each year and if I can do this, then you can achieve your own entrepreneurial dreams too.

With the ease today of setting up a website, social media profiles and easy to manage advertising options, there has never been a better time to chase your dreams.

The Retail Podcast - DeathGround | Marketing and Small Business Advice Mason on Business

    • Business
    • 5.0, 5 Ratings

Welcome to Deathground Marketing's Retail Podcast. The Mobshow.

In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one.

6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have multi million pound revenues each year and if I can do this, then you can achieve your own entrepreneurial dreams too.

With the ease today of setting up a website, social media profiles and easy to manage advertising options, there has never been a better time to chase your dreams.

    5 EASY Ways Your Offline Can Beat Online | Retail Startup Advice

    5 EASY Ways Your Offline Can Beat Online | Retail Startup Advice

    5 Easy Ways Your Offline Shop Can Beat Online Competition
    If you run a bricks and mortar business you may worry that online is eating into your market. You can't be blamed for thinking like that, we have it rammed down our throat constantly by national media. The reality is much more nuanced than that. In truth one statement can't talk about an entire spread of industries. 
    Are convenience tobacco stores going out of business because of Amazon? Hell no. High quality, amazing experiences, with impeccable branding will always resonate with consumers. Not all consumers, but the ones you probably want. 
    In this podcast I talk (From experience) 5 simple and easy ways you can take the battle to the online competitors and win. So give me 28 minutes of your time and I will give you a ton of tested methods you can apply starting today. In fact right after you share and subscribe to this podcast.
    It's been a while since I added a new episode to the retail podcast, but I am back, I just will be a little less demanding on myself to produce so many episodes. 
    Retail tips in the form of podcast don't seem to trickle down to audio platforms. Well certainly not anything you don't already know. But where our business straddles online and offline, I am able to see what works and what obvious tricks are being missed. If you worry about your business being taken over by an online competitor, breath easy. I've got some easter eggs for you.
    so that's it, this is the Mason on Business show, the retail podcast that helps you beat the odds.
    This episode was sponsored by SEO Fairy - simple and affordable SEO advice for SMEs.
    If you are looking for a local SEO agency or an SEO consultant that doesn't cost the earth - hit them up.
    #retail #marketing #seo

    • 28 min
    How to build Backlinks (The Easy Way) - Turning spam into Gold - BizDev 101

    How to build Backlinks (The Easy Way) - Turning spam into Gold - BizDev 101

    How to build Backlinks the easy way is my golden hack tip right now. I run my own businesses including my CBD shop https://CBDStar.co - and sometimes you have to learn to do something yourself. So if you run a business that has a website and you have read about backlinks and want to know how to get more, then this podcast is bang on the 💰. Having been scammed myself this month by an outright marketing and PR scammer - I had to get back on my SEO wagon and master some tasks myself. In this episode I talk about how to get backlinks with very little effort, simply by leveraging the work others are already paying for. It's 💯 legit and it's very easy to do.

    • 16 min
    Seven Habits of Successful People | High Performance Habit | Part 2 with the Nutriguy

    Seven Habits of Successful People | High Performance Habit | Part 2 with the Nutriguy

    Seven habits of successful people is the topic of our high performance habit podcast and this is part 2. I spent the evening with dietician and instagram advisor @thenutriguy where we shared our top tips for improving your output in life and work. 

    They often say successful people have a set of disciplines or daily habits they follow each day without fail and we took the time to share those we conduct ourselves. Recently I have spent a few months devoting to improving my health, my work and my wellbeing and this is what we cover today.

    If you want to get on in the workplace, improve your health or learn a new skill, you may find this podcast of real value. If nothing else, have another glass of water, cos this one goes deep.

    I put these MOBshow Mason on business podcasts out as a hobby really. I have enjoyed learning to record and edit audio, but I also see the value in contemplative learning to improve what I do on a day to day basis. I'm a jack of all trades (well a few) and master of absolutely zero. But I do like guinea pigging to see what works.

    If you enjoyed this podcast don't forget to jump on instagram and thank @thenutriguy for his input.

    You can find me on there @the_mobshow come say hi.

    Seven habits of successful people!

    • 1 hr 13 min
    7 habits of successful people - Wellness and success with @thenutriguy

    7 habits of successful people - Wellness and success with @thenutriguy

    7 habits of successful people is the topic of today's show. Myself and long term friend Geneses, aka @thenutriguy talk about steps you can take to increase your life chances of success and happiness.

    We discuss "What makes success?" but also 7 items we believe, if implemented now, will have a profound effect on your life.

    Recently I have been following 10 commandments of improvement that I pretty much made up while in the gym one evening, that have led me to losing a stone of fat and finding my mojo in work again. I challenge you to try the same thing. Whether you work for yourself, or for others, or even are chasing that dream job - these habits will make you a happier human.

    If you want to ask me any questions about this podcast, you can DM me on instagram @the_mobshow, or catch up with Genesis on his own IG. Genesis is a qualified dietician, has worked on Harley Street and for the NHS and now serves up life support knowledge online every day in an easy format.

    If you liked the show, don't forget to subscribe and share. Sharing is caring.

    • 51 min
    My First Year in Business | An Entrepreneur's Story

    My First Year in Business | An Entrepreneur's Story

    My first year in business, charts my story from opening a terrible ecommerce business to moving into bricks and mortar retail. That same business Vape and Juice, the online vape shop is where I operate now. From 1 shop to 30 in 5 years, I wanted to talk to would be start-uppers and budding businessmen and women, what I went through and what you can do to win.

    Check me out on Instagram: @the_mobshow 

    Check me out on Facebook: @mobshowpodcast

    MOB Show stands for 'Mason on Business'. I have successfully and unsuccessfully set up a host of companies, with some doing wonders and one landing me in the slammer. Creating commerce is my passion and its equally fun for me to help others avoid the mistakes I made in starting up a business. My inbox is always there for any questions I can help with.

    If you want to find out what it takes to start a vape shop or CBD business, then listen in. Please don't forget to rate or share to a friend if you find it has added value to your day. 

    Check out why we are placing this link to a vaping article on the Smok Alien vape kit, in our October 2019 episode - how to win at Google.

    • 55 min
    The truth about email marketing subject lines | How to write killer titles

    The truth about email marketing subject lines | How to write killer titles

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    • 31 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Reebsfosho ,

Inspiring

Some great tips and business success stories. Always an enjoyable listen full of inspiring content.

Norma1523 ,

Really useful

Great tips for start up businesses

Mario Lavina ,

Love your podcast

I am great fan of your podcasts hope you upload more.

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