14 min

The Role of Information Architecture in B2B Websites Websites Decoded: Website Advice for Marketers | Website Design, SEO, UX, Conversion Optimisation & More

    • Marketing

When it comes to B2B websites loaded with complex product details, resources, case studies and more, having an intuitive content structure is make or break. In this episode, host Phil sits down with website strategy expert Jasmine Ojbro to discuss the crucial role of information architecture (IA). They'll define what IA actually is and why it's so vital for delivering a seamless user experience - something that can easily get muddled on content-heavy B2B sites. Jasmine differentiates IA ...

When it comes to B2B websites loaded with complex product details, resources, case studies and more, having an intuitive content structure is make or break. In this episode, host Phil sits down with website strategy expert Jasmine Ojbro to discuss the crucial role of information architecture (IA). They'll define what IA actually is and why it's so vital for delivering a seamless user experience - something that can easily get muddled on content-heavy B2B sites. Jasmine differentiates IA ...

14 min