The science behind building a base of superfans with Dr Paul Zak

In this episode we spoke with Dr Paul Zak, Professor at Claremont Graduate University, who shared some of his fascinating twenty years of neuroscience research around creating extraordinary experiences that can turn your customers into loyal fans who fall in love with your brand. 

During our chat we discuss how some people are neurologically more predisposed to becoming super fans than others, the scientific formula to ultimately turn any customer into a fan and how brands who taken this approach have increased the impact of their experiences tenfold.

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