67 episodes

In The Serviced Accommodation Property Podcast you will learn how to Start, Systemise and scale a profitable Serviced Accommodation Business. Kevin served 24 years in the British Army, serving mostly in a Commando unit and retired at the rank of Regimental Sergeant Major, he left the Army in 2011 to became a full-time property investor. For most of his Army career, Kevin was investing in property and has been a successful property investor now for over 27 years which is why he is known as the Property Soldier. Serviced Accommodation is now Kevin’s preferred income generating strategy so Let Serviced Accommodation help you like it's helped Kevin by joining us on this podcast.

The Serviced Accommodation Property Podcas‪t‬ Kevin Poneskis

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    • 4.8 • 59 Ratings

In The Serviced Accommodation Property Podcast you will learn how to Start, Systemise and scale a profitable Serviced Accommodation Business. Kevin served 24 years in the British Army, serving mostly in a Commando unit and retired at the rank of Regimental Sergeant Major, he left the Army in 2011 to became a full-time property investor. For most of his Army career, Kevin was investing in property and has been a successful property investor now for over 27 years which is why he is known as the Property Soldier. Serviced Accommodation is now Kevin’s preferred income generating strategy so Let Serviced Accommodation help you like it's helped Kevin by joining us on this podcast.

    Interview with Mark Ormrod MBE

    Interview with Mark Ormrod MBE

    In this Q&A podcast, Kevin speaks to Mark Ormrod MBE. He is a former Royal Marine and an Invictus Game athlete. As well as a motivational speaker and author. For the past 10 years, he has worked for a Royal Marines charity.

     

    During that time, he also invested in property and is now considering moving into the field of Serviced Accommodation. Using a Q&A format Kevin shares details of how to do that successfully in the current climate. He explains how to systemize the processes so that this kind of business can be run at scale. Including the rent to SA model that anyone can set up without needing a lot of capital to do so. Kevin also covers practical things like using a channel manager to make sure that you do not get double booked.

     

    KEY TAKEAWAYS
    Running a serviced accommodation business is a viable way to make a semi-passive income.
    You can be hands-on with a SA business, or once you have systemized things, get someone else to run it for you.
    Currently, you can earn a lot more money from serviced accommodation than you can from HMO or buy to let.
    Location is key to success when it comes to SA, but it does not have to be tourist related.
    It is possible to rent a property from someone else and put SA clients in it. This is a business model that requires virtually zero capital.
    There are big financial and tax benefits to using the rent for SA model.
    Using lease purchase options is a good way to buy property and make full use of capital allowances.
    Using multiple advertising channels is the secret to keeping your serviced accommodation full.
    A channel manager is an essential tool for a SA property owner.
    In the podcast, Kevin explains how to leverage the knowledge that SA management companies have.
    If you plan to use an SA management company, it is possible to use Booking.com to check their service out and hire the one that will do the best job.

     

    BEST MOMENTS

    ‘Working hard to build someone else´s empire, doesn’t appeal to me anymore.’

    ‘Location is key when it comes to SA. ‘

    ‘I like at least two-bed properties upwards; I prefer houses over apartments. ‘

     

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

    GUEST RESOURCES

    Man Down by Mark Ormrod

    Mark Ormrod website

    Facebook

    Instagram

    Twitter

    LinkedIn

    No Limits Podcast

     

     

    ABOUT THE GUEST

    Mark Ormrod MBE is a former Royal Marine and a multi-medal winning Invictus Games athlete. In Afghanistan, Mark lost 3 limbs when while on foot patrol he was caught in the blast of an improvised explosive device. He overcame his injuries and regained his mobility and went on to win four gold, 4 silver, and 3 bronze medals across 2 Invictus Games. He is also an experienced property investor and worked for 10 years within the charity sector.

     

    Mark has taken his experience of overcoming huge challenges and is now helping others to do the same, through motivational speaking and his award-winning auto-biography Man Down.

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    kevin@propertysoldier.co.uk

     

     

     

     

    See omnystudio.com/listener for privacy information.

    • 42 min
    Marketing Strategies For Serviced Accommodation

    Marketing Strategies For Serviced Accommodation

    In this podcast, Kevin shares several highly effective marketing tips that work well even in today´s challenging environment. He shares simple ways that all kinds of serviced accommodation owners can get away from having to rely on OTAs like Booking.com. Including several marketing methods that take minutes to implement and are free or virtually free.

     

    KEY TAKEAWAYS
    Do not use photos you took with your phone. Professional photos always bring you more and better-paying clients.
    If you are not good at writing, get help to write your listing and ask for feedback from other SA property owners.
    Have your own website and make it a good one.
    List on Google My Business to get more free bookings.
    Use your Wi-Fi service to capture the contact details of guests that you can later use for marketing promotions.
    Offer discount codes to those that book via your website.
    Create a PDF flyer that highlights the benefits of your property over hotel accommodation.
    Use social media to run competitions that encourage people to like and share details of your properties.

     

    BEST MOMENTS

    ‘It’s really important to have your own website.’

    ‘You can be getting commission-free bookings in via Google. ‘

    ‘I never advocate trying to cut out booking.com and Airbnb. ‘

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

    Contact Rob to get the details of a website designer who specializes in producing amazing property websites.

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    kevin@propertysoldier.co.uk

     

     

     

     

    See omnystudio.com/listener for privacy information.

    • 16 min
    Using Finance to Make Your Business Thrive – Keynote with Andrew Southwood

    Using Finance to Make Your Business Thrive – Keynote with Andrew Southwood

    In this podcast, we hear from Andrew Southwood of Culbone Finance, who helps small property businesses stretch their cash further, by providing the right finance, so they can grow their businesses and thrive. Andrew is a property investor and one of the few commercial lenders active in property networks. He comes highly recommended by Kevin as well as many other property entrepreneurs. This is a fantastic keynote full of ideas, concepts, tips and more!

     

    KEY TAKEAWAYS
    As small businesses, we simply don’t have enough money to do all the things we want to do. Often, we don’t even have enough for the businesses to truly thrive. Andrew’s job is to stretch your cash as far as is possible to go. He can do that by offering you the right type of business finance.
    A lot of the wealth Andrew has today was created when he and his wife would buy ‘rubbish houses on good streets’ and flip them to make a profit. Andrew does some serviced accommodation himself but is primarily a property investor, not a landlord, so he has someone else manage his properties for him.
    Andrews background has always been in finance and banking, he has always lent money to small businesses so has a huge amount of knowledge of this area.
    Andrew goes to meetings and other places with a cheque book ready to lend small businesses money. He also works for lenders, so unusually working with him you have access to a lender and not a broker!
    Asking people what they think about money can give you a real insight into how their minds work and what it would be like to work with them. It’s really important we ask ourselves questions about what we believe.
    Different generations often have differing perspectives about money. Andrew was influenced by his Dad’s views as a pre-war baby and had to learn to get over the concept that ‘all debt is bad’ in order to create his property business.
    One way to invest is instead of using the money you would to buy the furniture you can afford with cash, you can use finance. You can use Andrew’s money instead of your own. You could even go into a lease option for furniture, you can get the items immediately and there are tax benefits. You can then buy a higher standard of equipment and furniture meaning you will get a better standard of customers and ultimately more profit.
    You should never need to pay a broker money, they will get paid by the lender.
    Only use brokers that are FCA regulated. If they aren’t you have zero protection if anything goes wrong with them. A non-regulated broker also have a lot less finance options for you as many won’t work with those who are unregulated.
    Andrew always tries to give his service accommodation customers the best that he can. He puts a lot of thought into his accommodation, it isn’t just white walls and basic furniture. It means he gets a lot of repeat business, particularly with contractors.
    One of the benefits of Andrew being a lender and not a broker is that he has dedicated money, so the lenders he works for have given him specific ‘chunks of money’ explicitly for furniture financing for example. Many lenders don’t want to lend money for this as it depreciates massively in value, so, it will be one of the first products ‘to go’.
    Rent to rent is considered a high risk for lenders which is reflected in payment terms, however Andrew works with those that do lend on this strategy and because they allow him to ‘twist’ and ‘change’ money he can stretch payment terms for the small business owner.
    Even if you only need a little bit of money Andrew can help. He can easily and simply lend you small amounts of money with just a personal/directors guarantee as security.

     

    BEST MOMENTS

    “An awful lot of things that should definitely get you interested”

     

    “You can grow your business stronger and faster so that you can thrive”

     

    “I’ve been doing t

    • 33 min
    How To Use Social Media To Grow Your SA Business

    How To Use Social Media To Grow Your SA Business

    In this podcast, Kevin explains how social media can be used to secure more finance. As well as, how posting on the right platforms makes it easier to quickly find suitable SA properties. You can also use it to help you to find good team members and collaborators.

     

    Kevin explains which platforms work best for SA businesses. Then shares several ways to use each one. He covers Facebook, Instagram, LinkedIn, YouTube, podcasting, and more. Kevin also explains how he broadcasts live to multiple social media platforms at the same time, while also creating a podcast.

     

    KEY TAKEAWAYS
    Social media is a powerful tool that every SA business can benefit from.
    Spreading the word about the advantages of SA is a great way to get in front of landlords who want to work with you.
    Social media makes it easy to connect with collaborators and potential team members.
    Every SA business can benefit from having a FB page and engaging in FB groups.
    You can use YouTube to create an electronic welcome pack that shows your guests how to do things like how to operate the boiler.
    Kevin explains how he uses SteamYard to stream live on multiple platforms at once and create his podcast at the same time.
    Link to your website from each social media site.
    When you use social media be conscious of which audience you are speaking to.
    What you say to people you want to rent your property to is different from what you would say to landlords and agents.
    Use social media to document your journey from the very start.

     

    BEST MOMENTS

    ‘People will bring you their properties for you to use as service accommodation. Posting on social media helps that to happen.’

    ‘Don't be put off when you're not getting lots of engagement on your social media. People are still watching. ‘

    ‘Don't worry if you're not polished, don't worry if you're not experienced. And don't worry if you're nervous. Just do it anyway. ‘

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    kevin@propertysoldier.co.uk

     

     

     

     

    See omnystudio.com/listener for privacy information.

    • 22 min
    Interview with Mark Simpson from Boostly – How to Get a Lot More Direct Bookings

    Interview with Mark Simpson from Boostly – How to Get a Lot More Direct Bookings

    In this podcast, Kevin speaks to Mark Simpson the founder of Boostly. His agency specializes in direct marketing. Showing SA landlords how to use the web and other forms of marketing to fill their rooms and maximize their profits. They cover e-mail marketing, ranking above Booking.com, Google Maps, channel managers, and much more.

     

    Mark and Kevin discuss how to find customers using direct advertising mediums, so you do not have to pay commission on your bookings. They cover the correct way to set up and run your own direct booking website. As well as how to get found by potential guests by using Google business and social media accounts correctly. Mark also shares branding ideas and a simple technique that automatically increases the number of reviews your guests create.





    KEY TAKEAWAYS

    Many SA owners still rely on sites like Bookings.com and Expedia to fill their properties, so pay a lot of commission.

    If you are not taking direct bookings, you are leaving money on the table.

    When setting up new hospitality units get the word out before you open to create buzz.

    Make sure that you are set up properly on Google business – Mark explains why and how to get started in the podcast.

    Use Mark´s QR code and monthly prize method to get people to create more reviews on Google which will boost your listing and increase bookings.

    You need to bid on your brand to boost your site above sites like Booking.com.

    Offer incentives like early booking in times for guests who book directly with you.

    Highlight the benefits of booking with you directly on your website.

    E-mail marketing is the most effective form of marketing there is.

    Get your guest´s email and use it. Mark explains how to send emails that convert.

    Do everything you can to make it look like the emails you send to your list are personal.

    Design your marketing emails so that they can comfortably be read in a couple of minutes on a mobile.

    Set up and run a website that you own and have 100% control over. WordPress is extremely effective.

    It makes sense to take direct bookings through more than one platform. But be careful about managing and integrating that data.





    BEST MOMENTS

    ‘We´ve got a tried and tested (website) template that works for any hospitality business.’

    ‘Think of Google as your business page.’

    ‘We have to, as a group, educate our guests on the benefits of booking direct. ‘

    ‘Make your marketing emails look like you are talking to them (potential clients) personally. ‘






    VALUABLE RESOURCES

    Boostly.co.uk

    Mark Simpson – Boostly - Instagram

    How To Bid Youtube Video

     

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

    ABOUT THE GUEST

    Mark Simpson

    Mark is giving hosts the tools, tactics, training and most importantly the confidence to increase their direct bookings and cut down on their over-reliance on the Online Travel Agents.

     

    Mark founded Boostly in 2016 after the frustration of support on a local level for hospitality business owners.

     

    Now four years later, The Boostly Website Design Agency is one of the market leaders and The Boostly Academy is one of the largest training programmes for all hosts and property managers in the world.

     

     

    In March 2020, Mark won the Shortyz Award for the Best Use of Social Media.





    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investin

    • 53 min
    My Serviced Accommodation Predictions for 2021

    My Serviced Accommodation Predictions for 2021

    In this podcast, Kevin tells you about eight of his serviced accommodation predictions. He shares strategies to help you to overcome some of the challenges that could affect you and your SA business in 2021.

     

    As well as talking about the opportunities that are most likely to emerge over the coming months. In this podcast, he covers contractor, corporate, and leisure bookings.

    .

     

    KEY TAKEAWAYS
    With contractors, there is a behavioural shift towards SA.
    Despite Jan and Feb being traditionally quiet months for corporate clients things are still ticking over nicely. A positive sign for the rest of 2021.
    Corporate clients are now far less likely to share bedrooms. This is a challenge, but there is an opportunity there too. Kevin explains what it is in the podcast.
    In the summer, there was a staycation boom with people using SAs for the first time. Most people liked it.
    People wanting to visit family they have not seen for a while will be another opportunity, as restrictions lift. Kevin explains how to take advantage of this.
    There is a lot of pent-up demand.
    International travel restrictions have the potential to help SA owners.
    There is currently no evidence that licenses will be needed to run a SA. But you should futureproof your property.
    At the moment it does not look like there will be any change to how businesses who short term serviced accommodation lets are classified by HMRC.
    Stamp duty changes are highly likely to impact property prices.
    If you run HMOs or Buy to Lets as a Ltd company, you need to keep an eye on what happens with tax. This could represent another opportunity for SAs.

     

    BEST MOMENTS

    ‘I see more positives than negatives.’

    ‘I predict that the corporate market is going to come back even stronger for 2021.’

    ‘There are lots of customers who previously had not done a staycation they had not stayed in serviced accommodation. They liked it. ‘

    ‘For most of us doing SA, C is the most appropriate use class. Do I think that's going to change in 2021? No. ‘

     

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    kevin@propertysoldier.co.uk

     

     

     

    See omnystudio.com/listener for privacy information.

    • 25 min

Customer Reviews

4.8 out of 5
59 Ratings

59 Ratings

Chan3l13 ,

Great content

Great Content Kevin! I really appreciate this channel as a new be serviced accomodation provider.

Can I make a suggestion about future content:
It would be awesome, if we could hear about ways to reduce operation costs and recommended systems to use to set up a serviced accomodation business?

Bodewell Homes ,

Kevin knows his stuff👍

I heard Kevin speak at MSOPI in Peterborough last week and immediately booked on his SA course. Just listened to one episode of this podcast (having only just been steered to it) and already it has helped me avoid a couple of pitfalls. Can’t wait to hear more on the podcast and in person and then put this knowledge to good use!

Alex S, 1 ,

Great Podcast

I am soon to take on 8 units from a development my company has completed and have found this podcast extremely helpful. I have learnt many useful tips and strategies and couldn’t recommend the podcast more.

Thank you!

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