100 episodes

The place for small business owners and entrepreneurs to learn how to market their own business. Marketing Inspiration and ideas which will help you to grow a business you will love!

The Simply Marketing Show Alison Teare

    • Business
    • 4.9 • 18 Ratings

The place for small business owners and entrepreneurs to learn how to market their own business. Marketing Inspiration and ideas which will help you to grow a business you will love!

    Episode 111 - How to detox your diary and make more time with Paul Holbrook

    Episode 111 - How to detox your diary and make more time with Paul Holbrook

    How to detox your diary and make more time  
    How often do you wish you had more time? If only you had more hours in the day you could finally cross off that to-do list, start that new website project, organise your admin. But here’s the thing – spoiler alert – it’s not about creating more time, it’s about managing your time!
     
    In today’s Simply Marketing show, I speak to time management rebel, Paul Holbrook, who has codified time to make it easier for you to plan your hours. He has created a 5-step method – The Diary Detox – that will revolutionise your time management.
     
    By using a simple system of colours, you’ll be able to see at a glance what’s taking up space in your diary. You’ll see where you waste time and where you can allocate your time more efficiently. It’s super simple but it’s life-changing.
     
    Listen to today’s show and find out how you can claim back up to one day a week, just by detoxing your diary!
     
     You need to detox your diary if you:  
    Find you’re spending time on stuff you don’t need to Your to-do list is never getting any shorter You don’t have time to market your business or manage your staff You never think about what you’re putting in your diary You often find yourself saying ‘I just don’t have time!’  
    What you will learn:  
    How to focus and plan your time productively How to colour code your time according to its usefulness How to stop giving away your time without thinking Being clear about your purpose and how to get there 5 steps to putting the Diary Detox into practice  
      Where to find Paul If you want to know more about how to manage your time more effectively , you can connect with Paul at the following places:
    Website: https://diarydetox.com Paul's book ‘What Are You Doing? The uncomfortable truth about how you WASTE time at work’, more information about which can be found at https://diarydetox.com/book Email at paul@detoxdiary.com  
     
    More about Paul
     
    Paul Holbrook is the 'Time Management Rebel', author and creator of the Diary Detox®. After 20 years managing rapid technology change in the City of London, he decided he'd had enough of standing by, watching the toxic effects of people's diaries on themselves and those around them. His personal mission is to create a world of better-led people.

       
    For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101
     
    Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online
     
    To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.
     
    For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.
     
    If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you

     
    Also ... Join me in the Simply Marketing and Social Media Facebook Group 
    by clicking HERE 
     
      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right.

    https://www.alisonteare.com/5-steps-to-making-more-money
     
    FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day

    • 44 min
    Episode 110 - Getting to grips with Facebook advertising with Liz Melville

    Episode 110 - Getting to grips with Facebook advertising with Liz Melville

    Getting to grips with Facebook Advertising  
    There are two words in social media marketing that can strike fear into the hearts of any online business owner – Facebook Ads! Whether it’s a fear of losing money, a lack of understanding or a hatred of numbers, Facebook advertising can often seem too daunting or too challenging for many of us to get our heads round. If this is you, then listen to today’s podcast when I talk to Facebook Ads strategist Liz Melville about how to get to grips with your own Facebook Advertising.
     
    Liz takes us through how to set up Facebook ads and most crucially, what to look for with your ads – how do you know if a Facebook ad is effective or not? By taking control of your Facebook marketing, you can put yourself in the driving seat and start to control your advertising spend. You will learn when to put more money into ads that are working and when to shut off those that aren’t. And the long-term benefits are huge ­– greater impact online, wild visibility and increasing engagement with audiences who want to buy your products or services.
     
    Can you afford not to listen to today’s show? Join me now to find out!
     
    What we discuss:  
    Know your objective – start with the end in mind Understanding the ACT method of 3-ad advertising How not to lose money – get your marketing funnel right How to see Facebook advertising as an investment  
     
    What you will learn:  
    How to set up Facebook ads Getting to grips with ads manager Knowing your click through rate from your cost per result 3 numbers that will tell you if your Facebook ads are working     Where to find Liz If you want to know more about how to get started with Facebook advertising, you can connect with Liz at the following places:
     
    Website: https://lizmelville.com Ads On Fire Program: https://lizmelville.com/adsonfire Ads That Convert podcast: https://lizmelville.com/podcast Clubhouse
     
    More about Liz Liz Melville is a highly regarded Facebook Ads Strategist, with over 10 years experience in promoting brands and businesses online.
    She teaches and coaches online course creators and personal brands how to ditch the drama of Facebook ads, and scale their impact and growth through her trusted signature ad strategies.
    She also personally manages tens of thousands of dollars of Facebook ad spend each month for her VIP clients, who include some of the biggest names in the online space. And when she’s not doing that, you’ll find her paddleboarding in the middle of a Scottish loch, chomping chocolate, or chilling at home with her hubby, son, crazy cat and gorgeous Labrador.
       
    For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101
     
    Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online
     
    To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.
     
    For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.
     
    If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you

     
    Also ... Join me in the Simply Marketing and Social Media Facebook Group 
    by clicking HERE 
     
      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful ab

    • 42 min
    Episode 109 - Could you add a membership to your business

    Episode 109 - Could you add a membership to your business

    Could you add a membership to your business?  
    When we talk about adding a  membership, what do you think of? The obvious ones are gym memberships, but chances are you are already in several memberships without even realising it – Netflix, Amazon Prime, these are membership models that rely on monthly payments from their audiences.
     
    Whether it’s a wine club, fresh food box delivery scheme, personal training classes or beauty boxes, there are not many sectors now where you couldn’t provide a membership element to your business.
     
    In today’s podcast, I’m going to show you why adding a membership to your business could be the right decision for you. Listen to the stories of three business owners who work in a variety of fields and who have added memberships to their businesses to increase their revenue.
     
    You’ll discover that adding a membership to your business is something that can grow organically. You will also learn what elements need to be in place before you begin. Most of all, we'll discuss how to make your membership profitable.
     
     
    Why a membership might be right for you:  
    Allows you to form a community of interested customers Helps you to work with clients in a more structured and measured way Brings you recurring income alongside your usual business income  
      Top tips to starting a membership:  
    Listen to what your audience wants Work out the financials first Let the membership develop organically Keep content simple and uncomplicated  
    Discover more ideas and tips about how to add a membership to your business in today’s podcast. If you have any more questions about adding a membership to your business and how to make money from a membership, take a listen to the following Simply Marketing Podcasts:
     
    Podcast 66 ­– Creating recurring income with a membership with Mike Morrison
    Podcast 108 – How Courtney Lynne grew her dog influencer business using Instagram
    Podcast 24 – How to create recurring revenue online with Nathalie Doremieux
     
    You can also reach out to me if you need any further advice – join me on Clubhouse or take a look at my Facebook Group – I’m always happy to talk!
    Or visit my website to download my free guide to 100 marketing ideas you can start doing now – find it at alisonteare.com/101
    Learn more marketing tips on how to grow your business at alisonteare.com
     
    To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.
     
    For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.
     
    If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you

     
    Also ... Join me in the Simply Marketing and Social Media Facebook Group 
    by clicking HERE 
     
    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right.

    https://www.alisonteare.com/5-steps-to-making-more-money
     
    FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE
    https://www.alisonteare.com/challenge 
     
     
    Work with me   
    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.
     
    Find me at - www.alisonteare.com

    • 24 min
    Episode108 - How Courtney Lynne grew her dog influencer business using Instagram

    Episode108 - How Courtney Lynne grew her dog influencer business using Instagram

    Insta-success How Courtney Lynne grew her dog influencer business using Instagram  
    Who doesn’t love a shaggy dog story? Certainly the followers of Hammy, Instagram star of this week’s podcast guest, Courtney Lynne, do! In fact, so popular were Courtney’s daily Instagram postings of her new pup, Hammy, that her Dogmomboss account grew 25,000 followers within the first year.
     
    Courtney’s journey last year from school-teacher to full-time dog influencer is a phenomenal success story. It just shows what can happen when you find your niche and start connecting with your audience.
     
    In today’s podcast, Courtney shares her story, from being Instagram-ignorant to Insta-star. She reveals how to create an Instagram account that people will want to follow, how to connect with and grow your audience and how to ultimately make money from your posts.
     
    Courtney now makes a living advising and coaching fellow dog owners to grow their own businesses through their dogs. Whether you’re a pet owner or not, if you’re looking to create a super-successful Instagram account, there’s plenty of great advice to take away from today’s show…
     
    Courtney’s Insta-tips:
     
    Be more relatable – people want to see your authentic side The riches are in the niches – why it pays to specialise Become an expert – be recognised for something Know your audience – never stop learning about your community Make connections – start those conversations, build those relationships Making money – find out what your audience wants and needs  
    If you’re inspired to find out more, you can follow Courtney and Hammy’s adventures @thedogmomboss
    Or to learn more about how you can grow and market your own dog-influencer business, visit dogmomboss.com or join Courntey’s Facebook Group at Dogmombosses.
    More about Courtney Courtney Lynne, aka the Dog Mom Boss, helps ambitious dog moms create online communities and businesses inspired by their pups. As a first time dog mom, Courtney created an Instagram account for her puppy Hammy just for fun. After that account quickly grew to over 25k followers, she founded the Pet Influencer Society, the first and only membership community exclusively for pet influencers. Courtney is also the creator of the Dog Mom Bosses Facebook group community with over 3,000 group members where she teaches social media, monetizing, and business tips.

      Where to find Courtney Website: www.dogmomboss.com Facebook Group: https://www.facebook.com/groups/dogmombosses Facebook Page: https://www.facebook.com/thedogmomboss Instagram Account: https://www.instagram.com/thedogmomboss/  
    For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101
     
    Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online
     
    To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.
     
    For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.
     
    If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you

     
    Also ... Join me in the Simply Marketing and Social Media Facebook Group 
    by clicking HERE 
     
      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purpose

    • 29 min
    Episode 107 - How to raise your prices without feeling bad about it

    Episode 107 - How to raise your prices without feeling bad about it

    How to raise your prices and not feel bad
     
    If you find it difficult to talk about money, today’s show is for you. It can be all too easy to under-price your products and services, but rather than being perceived as value for money, this can ultimately put people off buying from you. That’s because the price you charge directly reflects the value customers think they will get from you. The lower your price, the more you devalue what you are worth.
     
    More than ever, it is so important that you believe in yourself and that you know how good you really are. In today’s podcast, I talk you through how to put a realistic and proper value on the services you are providing. I show you how to be brave so that you no longer feel afraid to charge clients the right price.
     
    I will also show you 10 different ways that will make it easier for you to increase your prices. By following these 10 top tips, you will feel confident enough to charge more for the products or services you offer. It’s all in today’s show…
     
    5 steps to increase your value:
     
    Offer progress – how to price your customer journey Grow your brand – why this is the best way to increase demand Stay relevant – show you are culturally relevant to your market Get the right people on the bus – why it helps to be part of a team Bonus stacking – how to add value without effort  
    Listen now for more ways to add value to your brand so you can increase your prices with confidence this year…
     
    And if you want to learn more about how to price your products and services, listen to Episode 77 - how to approach your pricing after lockdown, and Episode 63 - how to sell without being salesy with Victoria Flemming.
     
    As always, you can also connect with me to discuss more about your pricing structure. Get in touch on Clubhouse, Linked In, Facebook or email me at alison@simply-marketing.net.
     
    Learn more marketing tips on how to grow your business at alisonteare.com
     
    To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.
     
    For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.
     
    If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you

     
    Also ... Join me in the Simply Marketing and Social Media Facebook Group 
    by clicking HERE 
     
    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right.

    https://www.alisonteare.com/5-steps-to-making-more-money
     
    FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE
    https://www.alisonteare.com/challenge 
     
     
    Work with me   
    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.
     
    Find me at - www.alisonteare.com
     

    • 31 min
    Episode 106 - What you need to know about the LinkedIn algorithm to get results - Mark Williams

    Episode 106 - What you need to know about the LinkedIn algorithm to get results - Mark Williams

    What you need to know about LinkedIn's algorithms to get results  
    These days, we’ve all got a LinkedIn page, but how hard is it working to promote your business? How many comments are you attracting from your posts, how much visibility are you receiving, and how much are people engaging with you? You may indeed have a great LinkedIn page or post a great LinkedIn article, but if no-one actually sees them, what have you achieved?
     
    Whether your post gets seen or not is all down to LinkedIn’s algorithms. And, as we all know, algorithms are not always easy to please.
     
    One man who does know how to keep LinkedIn happy, however, is Mr LinkedIn himself, Mark Williamson. Mark is the creator of the award-winning LinkedInformed podcast and on today’s Simply Marketing show he shares his tips on how to work with the LinkedIn algorithms to boost your company’s visibility. Listen now…
     
    What we discuss:  
    Top tips on how to get started on LinkedIn How to make yourself more visible on LinkedIn Why LinkedIn wants to see your personal side Why comments count on LinkedIn Posting tips – quality versus consistency  
    What you will learn:  
    The number one thing LinkedIn's algorithms want from your post How to make LinkedIn algorithms work for you Why text is still the most powerful form of content How to get your audience to engage with your LinkedIn content Why you need to know about dwell time factor  
    If you want to hear more from Mark about how to work with LinkedIn’s algorithms, find him on Linked In by searching Mr LinkedIn, listen to his LinkedInformed podcasts, or visit Linkedinformed.com
     
    More about Mark Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world’s top LinkedIn experts.
    Following a career spanning 20 years in the recruitment industry Mark set up ETN LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a diverse range of industries and roles.
    He is also an accomplished keynote speaker, author and award winning podcaster with his popular weekly show ‘LinkedInformed’.
    Mark’s passion for his niche subject shines through as he enthusiastically demonstrates why LinkedIn is such a key business tool.

      Where to find Mark LinkedIn - http://linkedin.com/in/mrlinkedin Email – mark@linkedinformed.com Website - linkedinformed.com  
    For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101
     
    Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online
     
    To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.
     
    For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.
     
    If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you

     
    Also ... Join me in the Simply Marketing and Social Media Facebook Group 
    by clicking HERE 
     
      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right.

    https://www.alisonteare.com/5-steps-to-making-more-money
     
    FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Jo

    • 43 min

Customer Reviews

4.9 out of 5
18 Ratings

18 Ratings

Jenny Ainsworth ,

Bite sized chunks of ideas and inspiration

I love that these episodes are around 30 minutes long. A perfect length of time to listen anyhow, anywhere, and pick up ideas and inspiration for you and your business.

Kennedy ResponseSuite ,

Sincere and Well Rounded Marketing Insight

When you’re tired with all of the hyperbole of most marketing podcasts, turn to Alison’s show for sincere insights and a breadth of marketing insight.

Alison tackles the great questions so many entrepreneurs really need the answers to in a way that makes them totally accessible. There’s takeaways and inspiration abound in each episode.

The thing I love the most about this show is the sincerity, and that’s something that’s missing from so much marketing, not to mention podcasts these days.

Buzztastic! ,

Love this show!

I always love to get my weekly update from Alison - her interviews are super interesting and I love her take on business!

Top Podcasts In Business