624 episodes

Listen to one of the world's most popular marketing podcasts, brought to you by SiteVisibility every Thursday. The SiteVisibility Internet Marketing Podcast has been hosted for over 15 years, has been downloaded over 2 million times and now boasts more than 600 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
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The SiteVisibility Internet Marketing Podcast SiteVisibility

    • Business
    • 4.7 • 147 Ratings

Listen to one of the world's most popular marketing podcasts, brought to you by SiteVisibility every Thursday. The SiteVisibility Internet Marketing Podcast has been hosted for over 15 years, has been downloaded over 2 million times and now boasts more than 600 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
See acast.com/privacy for privacy and opt-out information.

    #620 What Does It Mean to Be Data-Driven? w/ Agata Adamiak, Director of Business Ahead

    #620 What Does It Mean to Be Data-Driven? w/ Agata Adamiak, Director of Business Ahead

    In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'.
    On the show, you'll learn:

    What is the definition of 'data-driven'?The benefits of being data-drivenThe importance of adopting a data-driven mindsetHow to overcome the common challenges that prevent businesses from becoming data-drivenDoes being data-driven stifle creativity?
    Referenced in this episode:
    Episode 51 of The SiteVisibility Internet Marketing Podcast w/ Avinash Kaushik: https://www.sitevisibility.co.uk/blog/2009/07/29/podcast-interview-with-world-leading-anayltics-authority-avinash-kaushik/ Additional podcast resources at: https://businessahead.co.uk/imp  
    CONNECT WITH AGATA/BUSINESS AHEAD:
    https://businessahead.co.uk/ https://www.linkedin.com/company/businessahead/https://twitter.com/BusinessAheadUK/  
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility 
    If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

    See acast.com/privacy for privacy and opt-out information.

    • 33 min
    #619 How To Write a Bestseller in 180 Days with Vikrant Shaurya, CEO of BestSellingBook.com

    #619 How To Write a Bestseller in 180 Days with Vikrant Shaurya, CEO of BestSellingBook.com

    In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com.
    In this episode, you'll learn:

    How the world of self-publishing has changed over the last decadeWhat determines 'bestseller' status?How often do Amazon book rankings update?The importance in understanding an author's 'why'Skills required to be an angel writerDo you need to have an existing audience to become a bestseller?How the angel writing process worksBook promotion tactics to avoid
    Referenced in this episode:

    [Book] Rich Dad, Poor Dad by Robert Kiyosaki: https://amzn.to/3hEduAehttps://publisherrocket.com/https://www.literatureandlatte.com/scrivener/overviewhttps://www.bookbub.com/partners/bookbub_adshttps://www.listennotes.com/BestSellingBook's 5 Day Writing Challenge: https://challenge.bestsellingbook.com/BestSellingBook's Self-Publishing Checklist: https://bestsellingbook.com/checklist/
    CONNECT WITH VIKRANT/BESTSELLINGBOOK.COM:

    https://bestsellingbook.com/
    CONNECT WITH SCOTT:

    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
    CONNECT WITH SITEVISIBILITY:

    https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
    If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

    See acast.com/privacy for privacy and opt-out information.

    • 59 min
    #618 What To Look For When Selecting a Web Design Agency with Ross Davies, Managing Director of Strafe Creative

    #618 What To Look For When Selecting a Web Design Agency with Ross Davies, Managing Director of Strafe Creative

    In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative.
    Ross joins us to discuss everything you need to consider when selecting a web design agency.
    In this episode, you'll learn:

    The importance of experimentation in a web design agencyWhat are the key differences between a design agency and a development agency?Where to find a credible design agencyIs the location of a design agency important?Quality signals to look out for when reviewing a design agency websiteShould you be expected to be charged for the scoping process?What to look for in a design agency contract
    Referenced in this episode:
    https://www.thedrum.com/business-skills/website-designhttps://www.recommendedagencies.com/https://www.siteinspire.com/https://dribbble.com/https://slack.com/apps/AVBED3YTS-hallwayhttps://slack.com/apps/A5JR8MM6E-randomcoffeeshttps://storyxpress.co/https://www.loom.com/https://wistia.com/Ross' book, 'The Paper Plane Plan': https://amzn.to/3tB8cKE
    CONNECT WITH ROSS/STRAFE:
    https://www.strafecreative.co.uk/https://uk.linkedin.com/in/rossdavieshttps://twitter.com/ross_davies
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
    If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

    See acast.com/privacy for privacy and opt-out information.

    • 1 hr
    #617 Behind The Scenes of The SiteVisibility Internet Marketing Podcast

    #617 Behind The Scenes of The SiteVisibility Internet Marketing Podcast

    In today's episode we're joined by, well, nobody.
     
    Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts.
     
    In this episode, Scott covers:
    Do we need a new jingle?Who makes a great guest for the Internet Marketing Podcast?How do we make our podcast booking process as efficient as possible?How do we prepare for podcasts?How much research goes into each podcast?What happens on the day of recording?Scott's advice on creating an optimal recording environmentWhat to expect from the Internet Marketing Podcast in the future
    Referenced in this episode:
    Samson Go Mic: http://www.samsontech.com/samson/products/microphones/usb-microphones/gomic/Calendly: https://calendly.com/TidyCal: https://tidycal.com/Kindle Unlimited: https://amzn.to/3BwxfBa[Book] The First Minute by Chris Fenning: https://amzn.to/3gVbLWCZencastr: https://zencastr.com/Squadcast: https://squadcast.fm/Riverside.fm: https://riverside.fm/Blue Yeti microphone: https://amzn.to/38yKMM3Scarlett Audio Interface: https://amzn.to/38zKk0kRode PodMic: https://amzn.to/3jAqx7aShure SM7B micrphone: https://amzn.to/3BOzP5V
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
    If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

    See acast.com/privacy for privacy and opt-out information.

    • 1 hr 5 min
    #616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising

    #616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising

    In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.
    In this episode we discuss:
    The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt AdvertisingHow Sam applied the 80/20 rule to his learning of Google AdsWhat makes an ideal paid media client for a marketer?The importance of paid media reporting in context of a trusting client/agency relationshipHow the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity How to apply the 80/20 rule to Google Ads budget management 
    Referenced in this episode:
    [Book] The Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes & Bryan Todd: https://amzn.to/3sMv0q8 [Book] The One Thing by Gary Keller: https://amzn.to/3Dmtnoc [Podcast] Successful Dropout: https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590 [Podcast] Tim Ferriss & Gary Keller: https://tim.blog/2019/12/12/gary-keller/  
    CONNECT WITH SAM/WATT ADVERTISING:
    https://wattadvertising.com/https://www.linkedin.com/company/watt-advertising/https://www.tiktok.com/@wattadvertising
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility

    See acast.com/privacy for privacy and opt-out information.

    • 43 min
    #615 How To Craft The Perfect Customer Retention Strategy w/ Shep Hyken, CAO of Shepard Presentations

    #615 How To Craft The Perfect Customer Retention Strategy w/ Shep Hyken, CAO of Shepard Presentations

    In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken.
    Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'.
     
    In this episode we discuss:
    The importance of dedicating resource to analysing customer behaviourThe loyalty question that all businesses should ask themselvesThe important distinction between repeat custom and loyaltyIs 'loyalty' a small business advantage?How businesses' approach to loyalty can change as they growShep's process for content production and staying relevant (he has over 600 videos on YouTube!)
    Referenced in this episode:
    [Shep's Book] I'll Be Back: How to Get Customers to Come Back Again & Again: http://illbebackbook.com/ or https://amzn.to/3ggUrv4 [Podcast] Experience This! https://www.experiencethisshow.com/  
    CONNECT WITH SHEP:
    https://hyken.com/ http://sheptv.com/
    CONNECT WITH SCOTT:
    scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
    CONNECT WITH SITEVISIBILITY:
    https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility

    See acast.com/privacy for privacy and opt-out information.

    • 41 min

Customer Reviews

4.7 out of 5
147 Ratings

147 Ratings

Lb01/4 ,

Engaging podcast

I was delighted to be a guest on The Site Visibility Internet Marketing Podcast. Scott is a fabulous host, really listens and engaging. I’m a huge fan of this podcast and enjoy the varied content.

Papscallion ,

Great and varied source of content

Thoroughly enjoy the spectrum of speakers and content!
Keep it up

robinpainter ,

Good podcast, but skip the first 2 minutes...

Content is usually really insightful and helpful. Sometimes it feels more like sales pitch for the guest’s product or agency though. The first couple of minutes is spent talking about the weather, which gets a bit tiresome.

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