601 episodes

Listen to one of the world's most popular internet marketing podcasts, downloaded by over 2 million people. Hosted for over 10 years and with over 500 episodes, the podcast includes insider marketing tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, Tim Ferriss, Avinash Kaushik, Brian Dean, Neil Patel & Joe Pulizzi.

The SiteVisibility Internet Marketing Podcast SiteVisibility

    • Marketing
    • 4.7 • 147 Ratings

Listen to one of the world's most popular internet marketing podcasts, downloaded by over 2 million people. Hosted for over 10 years and with over 500 episodes, the podcast includes insider marketing tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, Tim Ferriss, Avinash Kaushik, Brian Dean, Neil Patel & Joe Pulizzi.

    #597 The Production Studio In Your Pocket with Smartphone Video Marketing Advocate, Daryl Cygler

    #597 The Production Studio In Your Pocket with Smartphone Video Marketing Advocate, Daryl Cygler

    In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production.
     
    In this episode we discuss:


    - How mobile journalism inspired Daryl to become a smartphone video marketing advocate
    - The key lessons Daryl has taken from mobile journalists and applied to marketing
    - How Daryl created his first marketing video from his smartphone
    - The importance of learning to take imperfect action
    - Common obstacles in creating smartphone videos and how to overcome them
    - Can SMEs use smartphones for live-streaming?
    - Ideas for how SMEs can start small in their video marketing experimentation


    Referenced on this episode:
    - https://uk.cfm.net/
    - https://www.powertutors.co.uk/
    - https://lovicklifecoach.co.uk/
    - https://en.wikipedia.org/wiki/Steven_Soderbergh
    - Lady Gaga 'Stupid Love': https://www.youtube.com/watch?v=5L6xyaeiV58 
    - https://www.kinemaster.com/
    - https://luma-touch.com/lumafusion-for-ios-2/
    - https://gopro.com/en/us/shop/quik-app-video-photo-editor


    CONNECT WITH DARYL:
    - https://smartphonevideo.marketing/


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 56 min
    #596 Partner Episode: A Business Investment Breakdown with Asher Ismail, Co-Founder of Uncapped

    #596 Partner Episode: A Business Investment Breakdown with Asher Ismail, Co-Founder of Uncapped

    In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.


    In this episode we discuss:


    - Asher's experiences in startups and as an entrepreneur and how that led to the idea of Uncapped
    - Uncapped's mission to provide an alternative fundraising option for growing businesses
    - The Pros and Cons of fundraising options for growing businesses and how Uncapped compares to these options
    - The VC community and media response to Uncapped
    - How case studies have been critical to establishing trust for Uncapped


    Referenced on this episode:


    - https://wise.com/


    CONNECT WITH ASHER / UNCAPPED:


    - https://www.weareuncapped.com/
    - https://twitter.com/weareuncapped
    - https://www.linkedin.com/company/weareuncapped/


    CONNECT WITH SCOTT:


    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:


    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 42 min
    #595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks

    #595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks

    Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.
     
    In this episode we discuss:
     
    - What happens in the intersection of product and marketing at FreshBooks
    - Examples of marketing that's built-in to products
    - What SaaS product marketers can learn from the gaming sector
    - What can marketing teams learn from product teams and vice versa
    - When to target broad audiences vs. when to go feature-specific
     
    Referenced on this episode:
    - https://looker.com/
    - https://trello.com/
     
    CONNECT WITH PAUL / FRESHBOOKS
    - https://www.linkedin.com/in/paulcowan/
    - https://twitter.com/cowanpkc
    - https://www.freshbooks.com/
     
    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt
     
    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility
     
    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 34 min
    #594 How To Build Effective Social Media Teams with Xenia Muntean, CEO of Planable

    #594 How To Build Effective Social Media Teams with Xenia Muntean, CEO of Planable

    In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams.
     
    In this episode we discuss:


    - Characteristics of successful social media teams
    - How the social media marketer role has developed over time
    - Obstacles that can stifle social media creativity
    - The benefits of involving people outside of marketing in your social media processes
    - Can content marketers also be good social media marketers?
    - How far in advance should social media teams plan?
    - What is 'Social Teams 100'?


    Referenced on this episode:
    - [Book] Team of Teams by General Stanley McChrystal: https://amzn.to/39fIimK


    CONNECT WITH XENIA / PLANABLE
    - https://planable.io/
    - https://www.linkedin.com/in/xeniamuntean/


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 44 min
    #593 The Reality of Word-of-Mouth Marketing with Brenna Loury, Head of Marketing at Doist

    #593 The Reality of Word-of-Mouth Marketing with Brenna Loury, Head of Marketing at Doist

    Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing.
     
    In this episode we discuss:


    - Todoist's growth story, notably key factors that helped grow Todoist from 5 million users to 25 million users over the last ~6 years
    - Brenna's personal growth story and personal marketing lessons she's learned along the way
    - How Doist serves a user base of 25 million+ customers with a marketing team of 6 people
    - Why it's important to let go of some of your Lego
    - The benefits of focusing on your gut instincts instead of the competition
    - The cultural marketing benefits of in-housing vs using agencies
    - How to remain creative as a remote-first company
    - What is the asynchronous community?


    Referenced on this episode:
    - Crossing The Chasm: https://www.amazon.co.uk/dp/B000FC119W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1


    CONNECT WITH BRENNA / DOIST
    - Brenna on Twitter: https://twitter.com/brennakL
    - Doist: https://doist.com/
    - Todoist: https://todoist.com/
    - Twist: https://www.twist.com/


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 45 min
    #592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of Optmyzr

    #592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of Optmyzr

    In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr.


    Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs.


    In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing programs.
     
    In this episode we discuss:


    - Frederick's journey from Chief Adwords Evangelist at Google to introducing paid media software products as CEO of Optymyzr
    - The pros and cons of AI/ML advancements in paid media
    - Potential career paths for the modern paid media marketer, and the difference between PPC Doctors, Pilots and Teachers
    - Are PPC SaaS companies like Optmyzr at risk of Google putting them out of business?
    - The key differences between automated and smart bidding features
     
    Referenced on this episode:


    - PPC Chat on Twitter: https://officialppcchat.com/
    - PPC Town Hall: https://www.optmyzr.com/information/ppctownhall/about/
    - StreamYard: https://streamyard.com/
    - Fred's book, Digital Marketing in an AI World: https://amzn.to/3t7kqsQ
     
    CONNECT WITH FREDERICK / OPTMYZR
    - https://www.optmyzr.com/
    - https://twitter.com/siliconvallaeys
     
    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt
     
    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility
     
    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 43 min

Customer Reviews

4.7 out of 5
147 Ratings

147 Ratings

Lb01/4 ,

Engaging podcast

I was delighted to be a guest on The Site Visibility Internet Marketing Podcast. Scott is a fabulous host, really listens and engaging. I’m a huge fan of this podcast and enjoy the varied content.

Papscallion ,

Great and varied source of content

Thoroughly enjoy the spectrum of speakers and content!
Keep it up

robinpainter ,

Good podcast, but skip the first 2 minutes...

Content is usually really insightful and helpful. Sometimes it feels more like sales pitch for the guest’s product or agency though. The first couple of minutes is spent talking about the weather, which gets a bit tiresome.

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