Abraham Maslow’s famous ‘Hierarchy of Needs’ is a set of theories referenced by marketers and their agencies worldwide - helping them understand who to sell their products to, and how to create a message that resonates powerfully.
This episode looks at the timeless psychological principles underpinning these theories, and the value they create for entrepreneurs today.
ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, event host and business relationship expert, with a 20 year history in global media and marketing. Having grown and sold a £6M brand identity business to US communications group Interpublic, she currently helps entrepreneurs scale up their businesses and lives through brand marketing and property investment. Buy the best selling Smart Connector book, about entrepreneurial relationship success, here: (https://amzn.to/3bmXlJu UK, https://amzn.to/3dEvR3x US). Join the Smart Connector Facebook Group here: (https://bit.ly/2Z3p3s7. Visit Jane's website (https://bit.ly/30yaZb1). Subscribe to Jane's YouTube channel: (https://bit.ly/2yL43vI)