Co-Founder & MD of Experiential Events Agency The Park, Jack Lamacraft, discusses Covid-19’s huge and devastating impact on the global events industry and how he and his partners have ‘pivoted’ their services and working practices to embrace the ‘new normal’.
Like Jane, Jack started off in ‘agency land’, and was lucky enough to work at some of the best around where he was taught about the power of big, contagious ideas that people wanted to interact with. If an idea was brilliant enough then making it famous and ultimately effective was relatively straightforward.
In 2008 he moved to Sydney and set up and ran the local M&C Saatchi Sport & Entertainment office where he learned about the business side of running an agency. Combining his business experience and passion for great ideas led to him setting up The Park with two friends in 2018.
Jack has a diverse background working across numerous disciplines but with the common thread of harnessing people’s passion. He and his co-founders at The Park believe that proof beats promise, and they enjoy working with brands who have something to prove. So far they’ve worked with some amazing businesses and were awarded the accolade ‘Startup of the Year 2020’ at The Drum Agency Awards.
Jack wholeheartedly believes that if you can align a brand with something people truly care about and provide them with a positive, unforgettable experience you’ll be one step ahead of the game. This inspiring interview will stimulate you to think differently about the challenges business and brands today face, and understand the power of experiential marketing.(Connection Central)
ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.
Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML
Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass