All things digital for the HE, FE, and broader education sector - bought to you by SMILE (wearesmile.com) - dedicated to helping universities and colleges become more authentic, timely, and personalised through creative services and tools.
If you’re involved with digital for the education sector - and looking for news, insight, and opinions - you’re in the right place!
Most Clicked #5 - Sunderland Heroes
We’re joined by Jane Oswald (Head of Marketing) from University of Sunderland to discuss our top stories: US unis doubling marketing spend; University of Sunderland making students the hero of its story; And the renaissance for print publications at universities.
Joe Marshall’s (UEA.ac.uk) effective project management tips for university website overhauls
Joe Marshall (Senior Project Manager) from UEA discusses his take on how to manage a flagship website project, without upsetting the apple cart! Learn techniques like the big red button, and juggling stakeholders in this interview.
Most Clicked #4 - Winning YouTube with bristol.ac.uk
In this episode of Most Clicked, find out how the University of Bristol and London Business School are using YouTube to help recruit students, with great success.
Most Clicked #3 - SEO advice from ncl.ac.uk
Amy Cousins from Newcastle University joins us to talk about the blog that she manages and dives into her SEO specialism. We also talk about a COVID vaccination campaign from Slippery Rock University and yet more frightening Facebook tales.
Most Clicked #2 - Student Ambassadors with mdx.ac.uk
In this episode, we're joined by our first special guest - Lydia Horstman, Middlesex University - as we discuss ambassador strategies and community building, alongside quips about that Facebook outage.
Most Clicked #1 - Insight and opinion on trending digital marketing news for universities and colleges
Most Clicked is a show by SMILE where we discuss the top marketing and digital stories in Higher Education. In this pilot episode, we talk about, Leeds Beckett Welcome Week, Email Open-Rate Armageddon, and the Facebook/Ray-Ban Collaboration. You can watch the show on YouTube and LinkedIn. Find out more at https://wearesmile.com/mostclicked