17 episodes

The Sweatlife Podcast is your guide to video production and video marketing in the health and fitness industry.

The Sweatlife Podcast Sweatlife Films

    • Health & Fitness

The Sweatlife Podcast is your guide to video production and video marketing in the health and fitness industry.

    EP 16 Instagram Tips for your fitness business with Lindsay Windate

    EP 16 Instagram Tips for your fitness business with Lindsay Windate

    How do you use Instagram to get free traffic and leads to your virtual fitness classes? Lindsay Wingate from New Momentum shares her tips for the platform so you can improve your marketing with less spend less time and effort on the platform.

    Book a Power Hour with Lindsay
    https://www.newmomentum.co.uk/fit-for-business

    Lindsay's Instagram Made Easy Course
    https://www.newmomentum.co.uk/instagram-made-easy

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    TIMESTAMPS

    0.41 Where fitness instructors have needed help during the lockdown
    3.18 How marketing has changed for fitness instructors
    5.05 The reason why fitness instructors fail to make their business work
    7.43 An Introduction to Lindsay's Instagram Made Easy Course
    8.40 Fix your bad habits on Instagram
    12.56 How often should you post on Instagram?
    14.31 The difference between a personal and business Instagram account
    17.50 Why hashtags are important in posts
    21.05 How to create the right content
    23.17 Why context is important
    25.24 The power of carousel images
    27.09 New Instagram features
    32.17 What are the next challenges for fitness professionals?
    35.50 Why planning is discussing your ideas with others is important.

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    💻 Want help pivoting your classes online?

    ✔️ Join the Fitness Video Production help for Fitness Professionals" Facebook Group

    https://www.facebook.com/groups/FitnessVideoProductionHelpForFitnessProfessionals

    📽 Want tips on DIY Video Production for your Fitness Business?

    ✔️Learn more on our blog: www.sweatlife.co.uk/blog

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    Sweatlife Films specializes in video and video marketing for the health and fitness industry

    • 39 min
    EP. 17 Seven Reasons Not To Prioritise Live-Stream Fitness Classes

    EP. 17 Seven Reasons Not To Prioritise Live-Stream Fitness Classes

    7 reasons why you shouldn't prioritize streaming live workouts above all else and why the best virtual fitness experience and potential for your business lie with offering both live-stream and on-demand classes.

    TIMESTAMPS:

    1.25 Trading time for money
    1.47 Avoiding burnout
    2.20 People may have less free time than you think
    3.35 Churning out too much content
    4.27 Your music license could limit your content's potential
    5.00 The risk of stopping workouts
    5.55 Past time (live) workouts are hard to promote and sell

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    The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry

    Sweatlife Films specializes in video and video marketing for the health and fitness industry
    http://www.sweatlife.co.uk

    • 6 min
    EP. 15 Claire Goodliff - How community fitness businesses can survive lockdown

    EP. 15 Claire Goodliff - How community fitness businesses can survive lockdown

    Lockdown restrictions to reduce the spread of COVID 19 have hit the fitness industry hard and community fitness classes that would have normally been delivered in halls and hire spaces have been forced to adopt digital solutions online.

    In this episode, Claire Goodliff explains how the Community Fitness Network has been helping fitness instructors to embrace technology to keep their business running.

    Since recording this podcast CFN have launched their own podcast Community 100 which you can find on the website

    https://www.communityfitnessnetwork.org/podcast

    Join CFN

    https://www.communityfitnessnetwork.org/

    If you’re a fitness instructor who teaches in clubs or the community and you want to start delivering online classes but don’t know how to start then join the 'Fitness Video Production Help for Fitness Instructors' group on Facebook.

    This group is designed to help you pivot to the online delivery of your classes. There’s loads of free training and the group is full of great members who’ll help to answer your questions.

    If you enjoyed this episode of the Sweatlife podcast then share it with someone you know and don’t forget to subscribe.

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    TIMESTAMPS

    0.59 How has the last 6 months affected the community fitness network of instructors?
    2.20 How have freelance instructors been supported by the wider industry?

    9.45 How have instructor opinions of virtual fitness classes changed?

    11.22 The financial benefits of delivering virtual fitness classes

    13.00 Should instructors put their prices up to make classes financially viable?

    15.31 Are fitness instructors more appreciated now?

    17.10 Are operators appreciating their instructors enough?

    20.10 Why are instructors shifting to deliver community fitness?

    23.38 What is holding instructors back from launching their own ‘brand’?

    27.30 Why fitness instructors need structure, goals, and accountability.

    31.48 What is the purpose of the Community Fitness Network?

    33.18 The new PLUS membership for Community Fitness Network members.

    35.05 Claire’s predictions for the industry over the next 12 months.

    36.04 Claire’s tips if you’re stuck and procrastinating with your fitness business.

    40.40 What's the plan for CFN -over the next 12 months.

    42.51 Where instructors can download free resources to help their businesses

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    The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry

    Sweatlife Films specializes in video and video marketing for the health and fitness industry

    http://www.sweatlife.co.uk

    • 44 min
    EP 14. Will Brereton discusses the digital future of fitness

    EP 14. Will Brereton discusses the digital future of fitness

    The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry.

    In this episode Will Brereton (Creator of SH1FT, Founder of Ministry of Fit and former Beachbody live and Les Mills International Presenter)shares his thoughts on the future of fitness.

    Do you need a big budget to produce on-demand fitness workouts?

    Is apple Fitness + a threat to large fitness brands and freelance instructors?

    And what should instructors be focusing on right now to make sure their business survives the disruption to the industry?

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    TIMESTAMPS

    0.57 – What have you been thinking about over the last 6 months (since lockdown)?

    5.25 – What motivates you to help instructors?

    7.46 – How has the freelance instructor community been supported over the last 6 months?

    9.32 – Whats surprised you the most about the fitness industry in the last 6 months?

    11.23 – Is apple fitness a threat? And if so, to who?

    14.18 – What advice would you give to instructors going virtual?

    17.07 – How should fitpros be prioritising their time and learning right now?

    20.15 – What’s the tension been instructors and locations where they teach?

    26.08 – What are your predictions for the industry over the next 12 months?

    29.03 – What are the 8 things every fitness instructor needs to do in 2020 to future proof their business?

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    >

    The fitness industry has changed forever and if you're not changing with it, you're at risk of getting left behind.

    But it's not too late if you act now! The hardest part is taking the first step.

    That's why we've outlined the 8 things you need to do to make that change right now! We know it’s overwhelming, but it doesn’t have to be complicated, you CAN do it and your future self will be SO GLAD you did!

    https://sh1ftfitness.net/free-guide

    >
    Fitness Video Production help for Fitness Professionals

    https://www.facebook.com/groups/FitnessVideoProductionHelpForFitnessProfessionals

    Learn how to pivot your classes online with loads of free training.

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    Sweatlife Films specializes in video and video marketing for the health and fitness industry

    http://www.sweatlife.co.uk

    • 30 min
    EP 13. The Evolution of Video Marketing with Daniel Macaulay

    EP 13. The Evolution of Video Marketing with Daniel Macaulay

    In this episode Daniel Macaulay from Brandwave reflects on how video marketing has moved from DVDs on magazine covers to social media platforms.

    This is a must-listen for anyone planning to run any kind of marketing campaign using video across social media.

    Learn how the video landscape is changing and why vanity metrics are you worst enemy to measuring the success of campaigns.

    About Daniel Macaulay

    Daniel is the Founder & CEO of Brandwave Marketing - one of the world's leading sports marketing consultancies and the chosen agency of many of the sports industry’s leading brands including Adidas, BMW, Scott, Reebok, Les Mills, INEOS, Wiggle, and Salomon.

    https://www.linkedin.com/in/daniel-macaulay-8871804/
    https://brandwavemarketing.com/

    **TIMESTAMPS**

    06.34 How has the use of video changed since you started Brandwave
    12.19 Why project briefs are changing to focus on new KPIs
    14.40 The biggest mistakes fitness brands are making with video
    17.45 Will the loss of vanity metrics help brands to determine campaign success more effectively
    20.50 Why taking risks is more important than copying your competitors
    23.00 The marketing challenges start-ups face in the fitness industry
    26.30 How do you create customers with content
    29.55 Is print advertising dead?
    32.00 Why common sense in advertising is fundamental to success
    35.15 How the video landscape is changing and challenging brands
    36.50 What marketing teams need to do first before launching any advertising campaign
    41.24 How to decide what content to make to attract customers
    44.47 Daniel’s predictions for video consumption across social media
    48.20 Is the era of influencer marketing coming to an end?


    **THE SWEATLIFE PODCAST**

    The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry

    Sweatlife Films specialises in video and video marketing for the health and fitness industry

    http://www.sweatlife.co.uk

    • 56 min
    EP 12. Website Tips for Fitness Businesses with Tom Peyton

    EP 12. Website Tips for Fitness Businesses with Tom Peyton

    Are you looking to launch, improve or commission a website for your fitness business?
    In this episode Tom Peyton of Elevate Digital shares his tips to help you get started with websites and the steps you can take to improve your website’s performance.

    https://elevate-digital-solutions.com/

    https://www.linkedin.com/in/tom-peyton1/

    **TIMESTAMPS**
    8.53 What you need to do before you hire a website designer
    16.40 Who should write the copy for your website
    19.15 What is tone of voice and why is it important?
    22.00 Common mistakes with website in the fitness industry
    31.12 What you should have on your website’s homepage
    35.40 How to use landing pages
    41.40 What is GDPR and is it a big deal?
    43.00 Examples of good lead magnets
    47.35 Tips to help you build a website on a budget
    51.42 How to find free images for your website
    54.44 Are websites necessary if you have a Facebook page?
    57.08 Why a professional email address is important
    59.25 How to choose the right domain name for your business
    1.03.39 How to get your website to appear in search results

    **THE SWEATLIFE PODCAST**

    The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry

    Sweatlife Films specialises in video and video marketing for the health and fitness industry

    http://www.sweatlife.co.uk

    • 1 hr 13 min