35 episodes

How to build an ecommerce empire with actionable marketing advice.

The Take Traction Show - Ecommerce Marketing Advice Take Traction: The ecommerce guys!

    • Business
    • 5.0, 7 Ratings

How to build an ecommerce empire with actionable marketing advice.

    Special Giveaway Episode

    Special Giveaway Episode

    To enter the giveaway, head to taketraction.com/giveaway-sumo.

    • 5 min
    #34 - How to get 5000 Facebook followers for less than $100

    #34 - How to get 5000 Facebook followers for less than $100

    Subscribe on iTunesSubscribe on Youtube
    Head over to https://facebook.com/taketraction to discuss this episode!
     
    Introduction
    Building a true following on social media is no easy task. And the truth is, there aren't any shortcuts. It takes a lot of great content over a long period of time to build a following of people that really care about what you do.
    Providing you're already doing this (or you've at least got a game plan), there ARE a few things you can do to help get your Facebook page off the ground.
    Over the past month we've been experimenting with Page Like ads on Facebook and we've been amazed by the results; getting page likes for as cheap as $0.01! That's literally as cheap as it gets.
    Want to find out exactly how you can do the same? Tune in to today's show.
     
    Links and Resources:
    Episode #32 – How to A/B test Facebook ads on a small budget
     
    Please Help Us Out:
    Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.
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    • 27 min
    #33 - How to grow your Instagram following with giveaways (the right way)

    #33 - How to grow your Instagram following with giveaways (the right way)

    Subscribe on iTunesSubscribe on Youtube
    Head over to facebook.com/taketraction.com to discuss this episode!
     
    Introduction
    Today's show was born out of frustration. Frustration from seeing so many brands running crappy giveways on Instagram.
    You know the kind I mean... they partner up with another brand to giveaway a product of theirs. They then publish an image on their Instagram accounts and in the description they outline how you can enter into the competition.
    It's usually something like:
    Follow us on Instagram
    Like this image
    Post an image with the hashtag #taketractiongiveaway
    I'm not here to tell you this doesn't work. It does! But there's just so much more you could do!
    Imagine putting in the exact same amount of effort but getting 5 x the results. That's exactly what you can do when you apply the strategy outlined in today's podcast.
    Enjoy!
    Links and Resources:
    Giveaway tools:
    Gleam.io – my personal favourite. Cheap and super effective
    Viral Loops
    Wishpond

     
    Please Help Us Out:
    Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.
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    Spotify
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    Stitcher
    Youtube

    • 21 min
    #32 - How to A/B test Facebook ads on a small budget

    #32 - How to A/B test Facebook ads on a small budget

    Subscribe on iTunes
    Subscribe on Youtube
    Head over to facebook.com/taketraction.com to discuss this episode!
    Introduction
    If you haven't heard someone talking about A/B testing in the past 5 years then it's time you come out from under that rock.
    A/B testing has been a huge topic of conversation amongst marketers for a long time now. And there's a very clear reason why: A/B testing generates better results.
    10 years ago, A/B testing wasn't something the average Joe could do. It required either a very advanced and pricey piece of software or your very own development team. For people like you and me, it was just something heard people talking about but couldn't really ever try for yourself.
    Well, this is 2018, and the landscape is a little different my friend. A/B testing has become a native feature to thousands of online tools and now, even Joe doesn't have an excuse for not running some experiments from time to time.
    One of those tools that has now created native A/B testing features is Facebook Ad Manager.
    Previously, running A/B tests for your Facebook ads could get quite messy, sometimes requiring you to manually create hundreds of ad sets, one by one, just to run a couple of experiments.
    Not anymore. That's all changed since the release of Facebook's split testing feature and their dynamic creative feature. Now you have absolutely no excuse to not be testing the sh*t out of every ad you put out there.
    And why wouldn't you want to do this anyway? It is a guaranteed way to get you better results!
    Want to learn more about running experiments on Facebook? Tune in to today's episode.
    Please Help Us Out:
    Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.
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    • 32 min
    #31 - Adapt or die – The importance of changing your mind

    #31 - Adapt or die – The importance of changing your mind

    Now on video too! Watch on Youtube now.
    Head over to facebook.com/taketraction.com to discuss this episode!
    --
    This week we're having a bit of a switch around with our show format. As of today (and for the forseeable future), we're going to be creating shorter, 10-30 minute podcast episodes with just one topic.
    Recently we've been playing with longer-form, segment-based episodes that run for as long as 2 hours. We did this because we really enjoy making the podcast and wanted to play around with different segments. What went wrong? Well, nothing actually. It was awesome! BUT. It just took way too much time to do each week.
    Each podcast required at least 2 hours of preparation, followed by 2 hours of recording time (3 if you include set up) and then 2 or 3 hours of post production and publishing on different mediums.
    That's 8 hours... a whole working day!
    Now, unfortunately, since we don't make any money from the podcast, it simply isn't feasable for us to keep this up. Hence why we've switched to this shorter, my actionable format.
    Take Traction on Youtube
    While we may be making the show shorter, it's still important for us to be making it better. That's why we've decided to begin recording video as well. Now you can watch all episodes with video over on Youtube. Head over there now to check it out and please don't forget to subscribe!
     
    Please Help Us Out:
    Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.
    iTunes
    Spotify
    Overcast
    Stitcher
    Youtube

    Take Traction
    For more, head over to taketraction.com

    • 25 min
    #30 - How to beat 90% of the competition on Upwork

    #30 - How to beat 90% of the competition on Upwork

    0:08:07 – Opinews
    0:44:12 – Feature – How to beat 90% of the competition on Upwork
    Head over to facebook.com/taketraction.com to discuss this episode!
    --
    This week we've got a great few segments coming up for you:
    Opinews
    In this week’s Opinews:

    Walmart breaks into the Chinese market... AGAIN!
    Patreonage makes an acquisition that could change the future of content monetisation.
    Turns out, no one buys anything with Alexa... surprise surprise.
    Facebook has something on the horizon that could help improve your business page's organic reach.
    Y-Combinator startup, Jetlenses aims to seriously reduce the cost of contact lenses in a currently overpriced market.
    Walmart and Amazon go head to head with grocery pickup services, but Walmart got a robot!

    Feature
    In today’s feature we're going to be sharing tips and tricks for you to win more business on Upwork.
    Why? Well, we strongly believe that freelancing is a great gateway into building your own business. It allows you to work on your own terms and gives the the freedom and flexibility to be able to spend more time working on your side hustle. If you've ever thought about freelancing but been too worried about being able to get enough business, the tips in today's show will guarantee you close business everytime. 
    Well... maybe not every time. But we've managed to close about 1 in 10 job applications by applying these tactics and it's helped sustain us for over two years now.
    If it wasn't for the ideas we share in today's show, we simply wouldn't be able to do this podcast, let alone all the other projects we've got going on at the moment.
    So, pull out a pen and paper, sit back with a glass of wine, and get ready to find out how to nail some contracts.
    Enjoy!
     
    Links and Resources:
    Upwork – Our favourite freelancing platform. We've generated over $200k from this platform in the past couple of years, which has helped support many of our other business ventures.
    Freelancer – Another great freelancing platform.
    The User is Drunk – Where it all began. A must see once you've finished listening to today's episode.
     
    Please Help Us Out:
    Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.
    iTunes
    Spotify
    Overcast
    Stitcher
    Youtube

    Take Traction
    For more, head over to taketraction.com

    • 1 hr 26 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

helena33.6 ,

Very insteresting

Easy to listen and in the end you are learning something. Gracias guys!

Boredneedalife ,

Informative listening

Informative listening and good tips for marketing executives

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