The TAU Podcast

TAU Marketing Solutions
  • 5.0 (1)
  • MARKETING

Bringing together experts from across the marketing and technology industries to help marketers to explore the possibilities of AI. The TAU Podcast is hosted by Rob Webster, Co-Founder of TAU and leading expert in marketing technology. Rob and his guests dig into some of the new tools available to marketers, explore how others are using AI for marketing and discuss ways to work through the challenges. Gain actionable insights, stay ahead and discover how AI is shaping the future of marketing.

Episodes

  1. Managing the Human Side of the AI Revolution: Insights from Transition Coach, Kirsti Wenn

    30 APR

    Managing the Human Side of the AI Revolution: Insights from Transition Coach, Kirsti Wenn

    What happens when machines don’t just do the work—but think, decide, and create too? In this episode, transition coach Kirsti Wenn joins TAU founder Rob Webster to unpack the psychological impact of AI at work. They explore why some people resist AI, how leaders can build safety during change, and why storytelling—not just strategy—is key to successful adoption. With a career spent leading digital shifts at agencies like Mindshare and Dentsu, Kirsti knows what transformation really looks like—messy, emotional, and full of potential. Today she helps leaders build what she calls "Transitional Intelligence"—so they can lead through AI disruption with clarity, not fear. This episode will help you lead with empathy, navigate the messiness of change, and keep your team engaged when everything feels uncertain.

    46 min
  2. AI for Marketing in 2025: A Review of the State of Play at the End of Q1 2025

    15 APR

    AI for Marketing in 2025: A Review of the State of Play at the End of Q1 2025

    In this episode, TAU Marketing Solutions Founder and CEO Rob Webster breaks down AI for Marketing in 2025—what’s working, what’s not, and what marketers can’t afford to ignore. From Media Planning and CRM segmentation to PR, he offers a practical look at where AI is delivering value now. Rob shares hands-on advice on how to experiment safely, build proof-of-concepts, and create flexible frameworks for long-term success. Whether you’re just starting out or looking to future-proof your strategy, this episode offers a roadmap to real-world AI adoption.

    26 min
  3. Insights from the WFA: How Advanced is AI for Marketing and What’s Next?

    15 JAN

    Insights from the WFA: How Advanced is AI for Marketing and What’s Next?

    In this inaugural episode of the TAU Podcast, Gabrielle Robitaille, Director of Policy at the World Federation of Advertisers (WFA), joins host Rob Webster to take an insightful look across the marketing industry, exploring how advanced AI adoption is, the key challenges organisations face and what the future holds for AI in marketing. Bringing a wealth of experience from across the industry and research-backed insights to the table, Gabrielle offers a global perspective on the state of AI in marketing as we head into 2025. Key Discussion Points 1️⃣ AI Use Cases in Marketing A deep dive into the use cases dominating the industry today. Are marketers focusing on the right areas? What opportunities are we missing? 2️⃣ Navigating Industry Blockers Gabrielle shares the common barriers holding back AI adoption. Tips and strategies for overcoming these hurdles to unlock AI’s potential. 3️⃣ The Highs and Lows of AI in 2024 A candid discussion of what’s worked—and what hasn’t—over the past year. 4️⃣ Balancing Innovation with Ethics and Governance How organisations can responsibly embrace AI while safeguarding data privacy and trust. 5️⃣ Transforming Agency-Client Relationships The impact of AI on collaboration between brands and their partners. 6️⃣ The Role of Data in Scaling AI Solutions Practical advice on managing data effectively to drive scalable AI success.

    44 min
  • 3 Episodes

About

Bringing together experts from across the marketing and technology industries to help marketers to explore the possibilities of AI. The TAU Podcast is hosted by Rob Webster, Co-Founder of TAU and leading expert in marketing technology. Rob and his guests dig into some of the new tools available to marketers, explore how others are using AI for marketing and discuss ways to work through the challenges. Gain actionable insights, stay ahead and discover how AI is shaping the future of marketing.

Information

  • Creator
    TAU Marketing Solutions
  • Years Active
    2K
  • Episodes
    3
  • Copyright
    © TAU Marketing Solution
  • Show Website
    The TAU Podcast